Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! This is a big honor for all of us here at Terminus – this recognition from Gartner marks the third significant analyst report in which we’ve been named a Leader. All rights reserved.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Many of us who have been in business for a while can validate that. Where are companies using AI the most? AI can help solve this issue.

Marketing AI 118

Marketing AI Work Management Marketing Management Automation 118

KoMarketing Associates

DECEMBER 8, 2021

According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Validation stage. At the validation stage, users have made a decision — mostly. This is a crucial stat in the validation stage because it means users are coming directly to your website. Conversions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

InsightSquared

FEBRUARY 26, 2021

According to Gartner , less than 50% of sales leaders and sellers have high confidence in their organization’s forecasting accuracy. Using machine learning , you can validate human inputs against historical wins and losses and take the cumbersome guesswork out of pipeline management. Suddenly, you turn interrogation into true coaching.

Top of Funnel 156

Top of Funnel Webinar Metrics Analytics Sales Cycle 156

SalesIntel

DECEMBER 13, 2021

77% of B2B Buyers State Their Latest B2B Purchase Was Very Complex Or Difficult (Gartner). There Are Six Jobs Customers Must Complete to Make a B2B Purchase (Gartner). Times More Likely to Make a B2B Purchase With Better Information (Gartner). The B2B Buying Process Is Less Linear Today (Gartner). Customers Are 2.8

Gartner 92

Gartner B2B B2B Sales Conference 92

Heinz Marketing

NOVEMBER 30, 2021

Validating Your ICP with Data. Indisputably the first foundational step in building a predictable and profitable pipeline is validating the perfect-fit company that your organization serves and solves for. It will inevitably guide key efforts down the line and therefore should include thoughtful analysis. Putting in the Research.

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Ad Building Cross-Selling 115

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. According to Gartner, organizations that actively invest in data quality can expect a 25% improvement in their data quality metrics within a year.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

InsightSquared

NOVEMBER 18, 2020

According to Gartner, 80% of sales interactions will be digital by 2025. Machine Learning to validate human inputs and improve forecasting. When it comes to something as important as your forecast , you want to use every datapoint you have at your disposal to validate your plan before you step into the boardroom. .

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. Data Quality and Validation: Ensuring the accuracy and reliability of your intent data insights.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Tomorrow People

JUNE 1, 2021

You must validate that the product you are developing will solve a real problem for those particular prospects. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue. Marketing Research Association ). Magazine ).

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Vision Edge Marketing

MARCH 17, 2020

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” Understand whether data is valid, why the data is important and in what context, and where it comes from. Recognize relevant patterns in the data and what action to take.

Enterprise Management 220

Enterprise Management Statistics Gartner Correlation 220

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. It takes work, and you will want to validate the map with customers; the good news is that this provides you with a great opportunity to interact with your customer advisory board. We recommend holding working sessions.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Marketing Interactions

AUGUST 24, 2021

I agree with Gartner that this is a huge opportunity for marketers to help buyers by creating content that assists them with job completion. Yet a review by Gartner of over 500 supplier content assets found that only 20% could be categorized as buyer enablement content. Validation of expertise is an outcome of thought leadership.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Biznology

OCTOBER 29, 2019

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Sourcing team can learn and validate their work. Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. Expanded customer requirements for compliance.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Champion Communications

JULY 29, 2021

One of the reasons for this shortfall, Gartner claims, is down to the fact that B2B businesses don’t do enough to understand their buyers, who the specific personas are, and what motivates them to buy. Catalysts, ?accept Business-Led ?buyers,

B2B Thought Leadership 62

B2B Thought Leadership Gartner PR Buyer Personas 62

Webbiquity

NOVEMBER 28, 2023

They seek validation that your product or service delivers as promised. According to Gartner, more than 66% of B2B buyers rely on peer reviews and testimonials during their decision-making process. Connect Your Prospects With Your Customers Your prospects want reassurance. And who better to confirm this than your existing customers?

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Vision Edge Marketing

SEPTEMBER 24, 2019

A Gartner study in 2019 declared that 54% of analytics insights will not deliver business outcomes thru 2022. Another Gartner study forecasts that 85% of Big Data projects fail. Validate your map. The failures are certainly not due to lack of investment. Where are the white spaces and bottlenecks?

Process 130

Process Marketing Budget Creation Work Management Gartner 130

B2B Marketing Directions

JULY 25, 2021

My next two posts will discuss issues that can affect the validity of survey findings and/or the credibility of survey reports. For example, I recently published a post describing the findings of a survey by Gartner regarding marketing data and analytics. I'm planning to devote three posts to this topic.

Customer Surveys 52

Customer Surveys Sample Gartner Validation 52

Rev

APRIL 5, 2023

Final thoughts The Gartner report referenced above could hardly sound more dire about new market expansion. In a vacuum, not a bad strategy. But many companies doing so are leaving money on the table in their current markets. If you think you’ve exhausted your market… you’re probably wrong.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Planning Marketing Management 78

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. It’s crucial to recognize that improving MMM is a journey — don’t stop at your first destination.

Marketing Mix 104

Marketing Mix Marketing Attribution Lead Ranking Planning 104

Metadata

MAY 26, 2021

Beyond validation, our guests work with their customers to standardize metrics and define processes. It’s vital to take something disruptive and get the Gartner and Forresters of the world to repeat that same narrative. By getting a critical mass of customers calling Gartner analysts and lobbying as their voice.

Gartner 52

Gartner Validation Eloqua Forrester 52

Only B2B

AUGUST 21, 2023

Validating and Verifying Lead Information Lead information collected through automated tools should be validated and verified to ensure accuracy. Validating email addresses and contact details helps in reducing bounce rates and ensuring successful communication.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

The ROI Guy

FEBRUARY 15, 2011

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. According to Gartner, this requires CIOs re-imagine IT and lead it through a process of “creative destruction.

Gartner 40

Gartner Enterprise Management Marketing Management Studies 40

Kabbage

NOVEMBER 29, 2016

Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Gartner states that a CMO’s marketing technology spend can exceed that of a CIO in 2017, signaling a shift in the traditional marketing paradigm.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Marketing Interactions

SEPTEMBER 26, 2022

On the buyer side, 73% of technology buyers who have yet to implement those solutions indicate high regret, according to Gartner. But an even bigger indication that your buyer personas may need a refresh is that Gartner also found that 67% of people involved in technology buying decisions are not in IT.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Liveintent

FEBRUARY 7, 2023

In fact, Gartner recently estimated that bad data costs businesses $13 million each year,” said Evans. Validity: Data should be formatted according to specific rules and standards. The organization would maintain data quality by: Implementing validation checks for inputting patient information.

Work Management 62

Work Management Advertising Agencies Planning Marketing Management 62

LeanData

FEBRUARY 10, 2022

Gather input and validation from internal stakeholders. We thought we had something good going, but we needed validation. Before the holiday season, LeanData instituted an in-market test to validate its list of targeted industries for its new ICPs. The process LeanData undertook is below: Analyze existing customer base.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Smarte

FEBRUARY 4, 2022

Gartner measures the average financial impact of poor data on businesses at $9.7 While such investments are valid, considering the importance of data quality and investing in them is equally crucial. Bad Data Hits Hard at the Base. million per year, though these loses are not solely financial.

Gartner 52

Gartner Public Relations Validation Analysis 52

Martech

MARCH 2, 2022

There are certainly some valid questions: What’s a marketing technology manager? If the requester doesn’t have a solution identified yet, offering them a directory site like G2, Gartner Digital Markets, CabinetM or TrustRadius is a great way to show them that a marketing technology manager can quickly find viable options.

Work Management 105

Work Management Marketing Management Gartner Fulfillment 105

Martech

AUGUST 19, 2022

Some 25% of marketing budgets are spent on marketing technology, according to the 2022 Gartner CMO Spend Survey. Team experiments help you discover new strategies or validate existing ones. That’s a considerable investment worthy of some risk management. Provide information and context.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

NetLine

MARCH 6, 2024

Intent data can be used to validate and refine this profile, ensuring that you are directing your marketing efforts toward organizations that will bring the most value. Gartner reminds us that marketers shouldn’t be developing an ICP just for the fun of it : “ICP development is not an academic exercise.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

chiefmartech

MARCH 13, 2024

More than a decade ago, a pioneering analyst at Gartner named Laura McLellan, predicted that CMOs would spend more than CIOs on technology. I think we can safely say her predictive insight has been thoroughly validated. A lot of people thought that prediction was nuts. Who is… The Shadow?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

B2B Marketing Directions

JUNE 18, 2023

In essence, the findings are only valid for the survey respondents. However, this approach only works if the survey respondents constitute a representative sample of the larger population. If the survey respondents aren't a representative sample, the survey findings can't be "projected" to the larger target population.

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

B2B Marketing Directions

JUNE 25, 2023

Earlier research by Gartner produced a similar finding. In Gartner's "Marketing Data and Analytics Survey 2020," respondents reported that analytics influenced only 54% (average) of marketing decisions. Whenever possible, look for data or other evidence to validate what your intuition is telling you to do.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

FunnelEnvy

OCTOBER 2, 2023

Does the form validate responses in the field? Gartner reports that B2B prospects’ behavior is changing. Are you using drop-down menus for lengthy lists? Hint – you want to avoid drop downs because they can introduce decision fatigue) Does the form leverage microcopy to guide users? Do you have relevant social proof?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67