Vidyard

OCTOBER 27, 2019

But in today’s noisy marketing landscape, what your brand really needs is a story. Stories make for better marketing because they elicit emotion. A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Outgrow

SEPTEMBER 15, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! The state of brand storytelling in the early 2000s. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Outbrain

JANUARY 12, 2023

2022 was a challenging year for everyone and no less for advertisers. What’s more, they may develop a negative feeling towards the brand, and this is definitely something that advertisers want to avoid. With all this going on, advertisers nevertheless continue to have the same (or tougher!) What does this mean? The Mere effect.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Metadata

FEBRUARY 5, 2024

“We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Marketers are stuck swimming in a sea of sameness, and that’s making B2B marketing oh-so-bland.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

ClickZ

FEBRUARY 7, 2022

Connecting with local markets is easier with localized messaging, imagery, and more. As a marketer, it’s really easy to get stuck in an echo chamber of “big brand marketing.” One way to leverage the power of localized marketing is to unearth local search opportunities. Embrace analog.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Outbrain

OCTOBER 2, 2018

It’s a well-known mantra for anyone in the world of marketing: as attention spans decline, viewership will also inevitably fall. Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. Now that marketers have taken the first step, what’s next?

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 77

Paid Search Agency Ads Campaigns Cable 77

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

APRIL 12, 2024

This wisdom also applies to sales conversations and marketing. The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Marketing Insider Group

AUGUST 30, 2019

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. It’s a common scenario in the business world.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. So what do today’s marketers need to know about retail media networks and how to make the most of this tremendous and fast-growing opportunity? Rather, that behavior shifted to online retail portals, and advertising budgets followed suit.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. However, this isn’t a bad thing for your brand. highlight to tweet). Journey Mapping.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Choozle

JUNE 16, 2021

The D2C (direct-to-consumer) market has been growing rapidly at double-digit rates for several years. Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. Phil Wocken We take a different approach from most marketing agencies.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Let’s dive into the advantages in detail.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. ” — Dr. Brené Brown. How can writing about people enhance your content? And their key resource? Blog posts.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. The majority of internet users tune out advertising.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Marketing Insider Group

JULY 11, 2015

I recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. Here are 12 questions and answers on content marketing. 12 Questions and Answers on Content Marketing. That is the core challenge.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Onalytica B2B

NOVEMBER 15, 2018

Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people. Considered the knowledge experts within an organization e.g. product marketing, pre-sales, sales consultants and they hold an enormous amount of credibility with customers. They’re quite similar, no? Thought Leaders.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. She wrote “Web Marketing for Dummies” and a series of other e-books on PPC. He is passionate about discovering where the data and marketing collide.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Outbrain

NOVEMBER 24, 2021

On top of that, the rapid growth electric vehicle in light vehicle sales (3) is a new challenge automotive marketers have to face: What are the most efficient editorially and visually communications to engage on electric cars? Standing out in purchase funnels saturated with content is a challenge for automotive brands.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Sprout Social

NOVEMBER 17, 2022

Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. B2B brands can make the most of holiday marketing with festive Reels.

Brand Identity 113

Brand Identity Branding Advertising Agencies B2B Thought Leadership 113

ClearVoice

APRIL 20, 2022

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. This is the premise of empathy marketing. What is empathy-based marketing? Marketing in the digital age is often about numbers and data. Empathy marketing examples.

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget.

Storytelling 319

Storytelling Case Studies Paid Search Agency Top of Funnel 319

Outbrain

JUNE 16, 2021

Effective customer engagement increases brand loyalty, enhances the customer experience, and boosts sales funnel velocity. Best of all, it can reflect positively on how your brand is perceived, and help your marketing messages be remembered. Use storytelling to convey your authentic voice. It’s a powerful marketing tool.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Digital Marketing World Forum

DECEMBER 18, 2019

We had a record number of attendees across the two days (with over 1000 senior marketers in attendance), where our inspiring speaker shared their expertise and joining in on discussed around key issues that marketers are facing! Firstly we have to give our track chair Digital Marketing Leader, Maartje Blijleven a shout out!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Content Standard

AUGUST 19, 2016

The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Adblock and Facebook enter into an arms race over the filtering of native advertising content. And all the while, poorly made content continues to ruin content marketing for everyone. Content and storytelling.

Top of Funnel 40

Top of Funnel Trends Content Marketing Brand Identity 40

Content Standard

OCTOBER 27, 2017

Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. But for marketers today, the problem has swung pretty powerfully in the other direction. But for marketers today, the problem has swung pretty powerfully in the other direction.

Demographics 56

Demographics Work Management Funnel Advertising Top of Funnel 56

Heinz Marketing

JUNE 1, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 68

Top of Funnel Thought Leadership Cross-Selling Work Management 68

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling?

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Bluetext

APRIL 8, 2020

When Bluetext launched the Arlington Capital Partners-backed Centauri, we designed and developed a fully integrated content marketing program to establish the brand in the market and increase word-of-mouth around the launch, prioritizing recruitment and a strong web presence. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Terminus

OCTOBER 4, 2021

We are dedicated to showing up for our fellow marketers. With this core set of values comes a curiosity to learn from customers and other marketers every day. Our team has spent many years in B2B marketing, trying new things, experimenting, noting what works, and learning from our mistakes. Biggest Marketing Trends Right Now.

Ideal Customer Profiles 26

Ideal Customer Profiles Account Based Marketing Multi-Channel Advertising Agencies 26

Exo B2B

MARCH 16, 2017

For more than ten years, I’ve been working closely (and sometimes from afar), with many of the main Web marketing players in Quebec, but also from elsewhere. Marketing is now overflowing with them. ” And the ability to do this is not limited to Marketing professionals. To create action, you need content and relationships.”

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72