Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation. Don’t use your program purely as a marketing technique.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing?

Planning 201

Planning Paid Search Agency Work Management Guidelines 201

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If you want to win time back in your schedule, make it your mission to never start from scratch.

Social Media 65

Social Media Template Work Management Marketing Management 65

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 310

Social Media Social Marketing Planning Tips 310

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisionsis what marketing is all about! Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Scoring 288

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

B2B Marketing Exchange

JANUARY 18, 2024

B2B marketing professionals are grappling with a complex landscape, facing unique challenges and dynamic market shifts. In this environment, practitioners must confront a central question: How can we excel and achieve marketing success in an environment defined by complexity and competition?

Case Study 52

Case Study Case Studies Loyalty B2B Marketing 52

Onalytica B2B

AUGUST 30, 2017

We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term. We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Oktopost

AUGUST 4, 2023

They hold an incredibly high value for businesses, provided you understand how to showcase their enthusiasm in a way that feels authentic and done for the right reasons: by driving advocacy on social media. Utilizing the Right Advocate Marketing Platform Why Turn Your Employees into Advocates?

Practices 62

Practices Best Practices Social Media Work Management 62

Convince & Convert

OCTOBER 22, 2021

Welcome employee social advocacy! By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. Your employees each have a morning ritual.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? It starts with understanding how your audience’s brain processes information and ends with post-purchase advocacy.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Trigger Marketing Clickthrough 134

SmartBug Media

MARCH 25, 2024

Understanding the rate of growth calculation and profit margins is essential for financial and revenue operation leaders. These metrics equip leaders with valuable insights into financial health and are key in data-driven decision-making. Simply put, growth rates show the percentage of growth in a certain area over a certain period.

Work Management 59

Work Management Marketing Management Customer Satisfaction Lead Ranking 59

Zoominfo

JULY 25, 2022

Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image. Initially, many employers were wary of remote work. A global pandemic of such magnitude brought along with it a fear of the unknown.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. By streamlining customer-oriented processes, companies can enhance the overall customer experience, driving customer loyalty, repeat business, and advocacy. But here’s the rub. That is true.

Process 229

Process Optimization Work Management Marketing Management 229

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Webinar Metrics 141

Webinar Metrics Planning Top of Funnel Marketing & Strategy 141

Televerde

APRIL 12, 2022

This guide will provide you with everything you need to know about CEM, including how it’s different from your standard customer experience approach , what makes it different from customer relationship management, and how to build the right framework to help you meet your goals. Source: Adobe Digital Trends 2022 Report.

Work Management 104

Work Management Marketing Management Touchpoints Customer Satisfaction 104

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

Marketing Analytics Tools 127

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing Management 127

Convince & Convert

FEBRUARY 5, 2018

The current buzzword for this practice is “employee advocacy,” or even “social selling.” ” I call it participation marketing, and the reason is clear. Brands are investing in employee advocacy. This framework is one of many ways to build your content strategy. They have no agenda.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Onalytica B2B

OCTOBER 26, 2017

We brought together industry experts from marketers to the influencers themselves, to create a step by step guide with best practice and frameworks to help you nail your influencer marketing strategy. . We covered: What is influencer marketing and why should you be doing it? Assess the market opportunity.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Scoop.it

JUNE 14, 2022

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. So when they create and share content, they’re a great support for your marketing efforts. Because employee content has many benefits over traditional marketing.

Generation 73

Generation Content Paid Search Agency Class 73

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

EveryoneSocial

APRIL 23, 2019

Your company’s audiences have a lot more access, insights, and opinions on your brand, which is why ensuring your company has a brand strategy framework matters. Framework for Successful Brand Strategies. Employee Advocacy + Brand Strategy. What is a Brand Strategy? So what is a brand strategy?

Brand Identity 84

Brand Identity Branding Marketing & Strategy Paid Search Agency 84

Adobe Experience Cloud Blog

NOVEMBER 10, 2016

Author: Sachin Kalra As a marketer, you might have heard about the customer lifecycle in one form or another. It’s essentially the different stages that buyers will go through as they interact with your brand—from initial awareness through to purchase and advocacy. Why is it important? Different stages.

Marketo 134

Marketo Thought Leadership Loyalty Funnel Advertising 134

Ignite

JULY 30, 2019

In our Cognitive Marketing framework, there are six stages in the customer decision journey from Unaware to Advocacy. We can classify a prospect going through the process of making a change by their behavior, placing them in one of the six stages.

Effectiveness 78

Effectiveness Sales Qualified Leads Marketing Prospects Marketing 78

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. 5 Trailblazing Healthcare Content Ideas for 2024 Check out the top healthcare content ideas to bolster your marketing initiatives for 2024.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Convince & Convert

NOVEMBER 17, 2016

By tapping into a daily habit that already exists, you can create advocates and amplify your existing marketing efforts. By outlining the individual benefits, identifying existing champions, and educating and empowering employees, you can strategically build a powerful advocacy program. Image via Unsplash. Grab a cup of coffee.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

InsightSquared

FEBRUARY 13, 2018

Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. The concept of the customer journey is all the rage these days. But we must.

Ideal Customer Profiles 176

Ideal Customer Profiles Multi-Touch Attribution Top of Funnel Marketing Funnels 176

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Let’s get into it!

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. The Crystal Knows “type” is based on the familiar DISC personality framework. And so many choices out there.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Martech

JANUARY 12, 2022

“As marketers, we need to be thinking about what the channels look like today and what the channels are going to look like in the future.”. Here are some effective ways marketers can leverage personalization in their customer messaging efforts. How to manage customer experience disconnects in your marketing campaigns.

Marketing Management 123

Marketing Management Personalization Touchpoints Word of Mouth 123

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Engagio

JUNE 6, 2018

Many of us have heard that marketing is now the steward of the customer journey. Yet, even with marketing owning the journey, the translation of that idea to reality is often another thing. You frequently visit a marketing team and 20 people are assigned to acquisition/demand gen, and the customer marketing team is notably smaller.

Planning 86

Planning Cross-Selling Work Management Marketing Automation Services 86

B2B Marketing Directions

APRIL 18, 2021

Understanding - In Merkle's framework, Understanding refers to the quality of the relationship between a company and the business organizations it serves. The interviews examined over 5,000 brand experiences involving the purchase and use of financial services, manufactured goods, professional services, and technology solutions.

B2B 52

B2B Work Management Class Marketing Management 52

Martech

AUGUST 27, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how are your customers trying to “hack” your products and services? Here’s my hack. Not the same, but not terrible. Chris Wood, Editor. Where to begin?

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Zoominfo

OCTOBER 5, 2021

You can’t market to everyone. Besides ensuring that your existing customers are a good long-term fit, the ICP framework also helps new customers feel valued, supported, and part of your community long after the sale. And as a savvy professional, you want to target prospects who will deliver the best return. How to Create an ICP 1.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Lead Scoring Lead Ranking 100