Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Under pressure to prove ROI at every turn, CMOs are sacrificing creativity for a more trackable but potentially less effective strategy. . When CMOs spend on tools in place of brand principles, share prices suffer.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

Martech

JUNE 3, 2022

Buyers now do extensive online research before contacting sales, a trend that has accelerated during the COVID-19 pandemic. One of marketing’s tasks in an ABM strategy is to make certain its company’s message is reaching potential customers while they are doing their research. . Why we care.

Account Based Marketing 123

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 123

Aberdeen

NOVEMBER 14, 2019

Our latest roundup includes new surveys and market research reports to enhance your B2B marketing strategy. We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Terminus

MAY 8, 2020

Numbers a CRO Will Love: According to a commissioned study conducted by Forrester Consulting on the Total Economic Impact of Terminus, a sample set of Terminus customers reported 60% more meetings scheduled by SDRs. The quote above is from the same Forrester Consulting study we referenced earlier.

Account Based Marketing 29

Account Based Marketing ABM ROI Ideal Customer Profiles 29

ClickZ

JANUARY 15, 2021

Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". said a clear CX strategy exists and its ROI/value is defined and measured Only 19.5%

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

SpotMe Blog

JULY 28, 2023

Their in-person event platform enables them to build better relationships with HCPs at onsite events than ever before.” – Wojciech Krawiec, VP Product, SpotMe With costs rising worldwide but high pressure on event marketers to bring a positive event ROI, measuring event success is more important than ever before.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

APRIL 3, 2023

More than half of demand and account-based marketers use conversation automation technologies , according to Forrester’s State of Demand and ABM Tactic Survey. Take the time to research your target market and create buyer personas that represent your ideal customers. To get started, it’s important to follow these key steps.

Marketing Analytics Tools 130

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 130

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. Does product pricing influence the purchase decisions of your customers? A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Reach the right audience.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. In reality, the TCO of an e-commerce project is a much better gauge of ROI. Did you know over 70% of B2B buyers spend over half their research time online ? Configure price quotes (CPQs).

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

Research by Forrester indicates as much as 43% of businesses underestimate the total cost of their e-commerce platform. In reality, the TCO of an e-commerce project is a much better gauge of ROI. Did you know over 70% of B2B buyers spend over half their research time online ? Configure price quotes (CPQs).

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Strategic-IC

NOVEMBER 10, 2020

Forrester Research. 80% of marketers measuring ROI say that ABM outperforms other marketing investments. For more than 90% of B2B buyers, the amount of their product research depends on the price of a purchase; as the price increases, the amount of research increases. Scott Vaughan, CMO, Integrate.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Marketing Insider Group

JULY 5, 2015

Like a toll road, gated content full of how-to insight and relevant research is likely the quickest way for your client to reach their decision destination. However, this swift and easy access comes at a price. Gartner Research). GerryMoran.png">. GerryMoran1.png"> png"> GerryMoran1.png" Use Blogging To Increase Credibility.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Oktopost

JANUARY 5, 2021

We take into account product positioning, pricing, competition, and we typically start off by looking to understand the target market and the target addressable market. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Snoop, I mean research your competitors.

Buyer Personas 133

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 133

Porch Group Media

JANUARY 26, 2021

Customers no longer base their loyalty on price or product. According to Deloitte, 56% of every in-store purchase is influenced by a digital device and Google’s research shows that 82% of consumers turn to mobile to help make a product decision. Step 3 – Measure ROI and Optimize.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

The ROI Guy

NOVEMBER 12, 2009

According to the latest Enterprise IT Services Survey by Forrester Research, buyers of IT services are taking a variety of measures to get more value for the money spent on IT services. Most services organizations however are not prepared for these new challenges. Quantification of tangible value and return on investment are required.

Enterprise Management 40

Enterprise Management Work Management Marketing Management ROI 40

Seismic

JULY 2, 2019

When buyers come to salespeople, they expect sales to build off the research they’ve done, to provide them expertise, and give them what they think they need to make a decision. According to recent research from Forrester sales teams are increasingly moving to a consultative approach. They focus on the customer’s ROI.

Act-On 86

Act-On B2B Sales Consulting Forrester 86

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . Social Media .

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Now apply your average sale price per customer (include lifetime value metrics) and conversation rate to the increased opportunities provided by nurtured leads. Compute your ROI of lead nurturing now! Lead Nurturing works to generate revenue and increase marketing ROI.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Ranking 100

NuSpark Consulting

JUNE 24, 2011

Here’s some statistics: Forrester Research Report. Now apply your average sale price per customer (include lifetime value metrics) and conversation rate to the increased opportunities provided by nurtured leads. Compute your ROI of lead nurturing now! Lead Nurturing works to generate revenue and increase marketing ROI.

Lead Nurturing 100

Lead Nurturing Statistics Sales Qualified Leads Lead Ranking 100

The ROI Guy

APRIL 3, 2014

If you wait for your customer to do it – the deal likely stalls, as IDC reports that 65% of buyers don’t have the knowledge, research or tools needed to translate your proposal into value impact. Quantify the ROI / payback and total cost of ownership (TCO) from the differentiating features that separate you from the competition.

Lead Ranking 40

Lead Ranking Lead Scoring Forrester Marketing Proposals 40

The ROI Guy

FEBRUARY 20, 2019

You make a mental note to do a price comparison later and check your watch. You rattle off some numbers and she diligently plugs them in before presenting you with a very detailed analysis of where you’re falling short and what you can do to reduce costs, improve your profitability, and deliver a superior ROI. His hour is almost up.

Training 40

Training Case Studies Validation B2B Sales 40

Terminus

JANUARY 31, 2023

The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes. Ad spend is always one of the largest line items for CMOs.

Cost Per Thousand 20

Cost Per Thousand Paid Search Agency Spending CPM 20

Terminus

JANUARY 24, 2023

The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. And we deliver a higher reach and ROI for marketers, maximizing spend and driving meaningful revenue outcomes. Ad spend is always one of the largest line items for CMOs.

Cost Per Thousand 26

Cost Per Thousand Paid Search Agency Spending CPM 26

The ROI Guy

DECEMBER 23, 2010

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

The ROI Guy

MAY 1, 2014

We recently attended the SAVO Summit in Chicago, a gathering of over 600 leading sales enablement, sales and marketing analysts, executives and partners (including Alinean) to share the latest research, exchange ideas and learn new best practices. So the big question … what are you doing today to address the three E’s ?

Product 40

Product Marketing Proposals Forrester Training 40

The ROI Guy

JULY 23, 2015

The original recording can be accessed at: [link] There has been some controversial research from several top analysts on the Death of the B2B Sales Rep. Their research indicates that when B2B buyers are making a purchase decision, they go 57% of the way through the buyer’s journey BEFORE engaging with a sales rep.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

MARCH 1, 2016

Economically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. Your reps need to leave the feature / price pitch at home.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

The ROI Guy

JANUARY 5, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. 3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

JULY 15, 2015

E conomically Focused – today’s IT buyer is more frugal, with over 95% of technology purchase decisions now requiring a formal business case, with quantifiable ROI and fast payback (IDC). According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. Why Change Now? –

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

JUNE 11, 2015

Analysts Marisa Kopek and Jennifer Ross retold the “tall tales” of Gartner, Forrester and CEB, about the Death of a Salesman. SiriusDecisions pointed to comprehensive research of over 1,000 sales and marketing leaders, clearly indicating that these findings were just not true. Back in the day, the real estate agent held all the cards.

B2B Sales 40

B2B Sales B2B eCommerce Gartner 40