Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its YouTube page has more than 5.1 Related: How to Build Video Into Your Content Marketing Strategy.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The magical & mystical B2B marketing landscape crystal holds that the competition amongst the B2B brands will be fiercer in the year 2020 than it has ever been before.

Planning 58

Planning Studies B2B Marketing Trends 58

Convince & Convert

OCTOBER 28, 2010

View more presentations from Jay Baer. Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Buzz Marketing for Technology

OCTOBER 25, 2013

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.” Are the products and options presented meaningfully on a small screen? Is the navigation practical? Never stop testing and learning.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Heinz Marketing

MAY 16, 2022

If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. We have every episode of Sales Pipeline Radio, past, present and future on demand, always at salespipelineradio.com. Talking about sales and marketing, B2B sales and marketing. Learning a lot, but not taking ourselves too seriously.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking CMO 93

The Effective Marketer

MAY 27, 2015

Presentation. For example, “acmesoft sales presentation” or “acmesoft price list”. So here are some of my favorite keywords to add to competitive search queries: price, price list, pricing, proposal, quote, sales presentation, manual, user guide, issues, complaints (as in ‘acmesoft complaints’ to find out what people complain about).

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Don’t just embed a SlideShare presentation in your content. This SlideShare from Doug Kessler is a great example of a presentation that stands on its own. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Martech Advisor

DECEMBER 17, 2019

Today, customers own contact - which means they decide when and on which channel / platform they will contact a brand, and the brand is not only expected to be present on the channel, but also provide a cohesive experience across these channels. Omnichannel customer experience: An emerging, non-negotiable expectation. nillion in 2021.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Webbiquity

DECEMBER 11, 2013

Writing that “A sound strategic planning process is based on consistently applied business objectives that flow through functional areas and support each other,” John Gregory Olson presents a helpful model for planning, and makes a case for the one element that’s more important than strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Videos made for Facebook specifically have different dimensions and are viewed more than videos uploaded to the platform from YouTube. series on Youtube.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Martech Advisor

DECEMBER 11, 2019

We are now in the thick of the holiday shopping season that started from Black Friday with millions of shoppers flocking to brick-and-mortar stores and e-commerce websites to get their holiday presents. Apart from YouTube, you can also share short clips via Instagram/Facebook Stories to build brand recall at this vital time of the year.

Marketing AI 58

Marketing AI Ethics Phishing Cross-Selling 58

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. He runs sales in their federal group, and he’s been asked by the leader of the public sector team to present to their 4,000 public sector employees on how B2B buying has changed. Jill: That’s exactly right.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Webbiquity

JANUARY 28, 2013

Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. 40+ SEO Tools of the Trade by Search Engine Watch.

Keywords 100

Keywords Research SEO Tools 100

Leadspace

FEBRUARY 19, 2018

According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Plus, brands can present their knowledge in a way that converts interest into action. Is your site number 13 or number 2 on their journey? Branch out to new social channels.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

Social Media 100

Social Media Digg Media RSS 100

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Popular free options include sites like YouTube and Vimeo. Bump up conversions —Video users have 34% higher web conversion rates ( Aberdeen Group ).

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Digital Marketing World Forum

OCTOBER 4, 2019

Google and YouTube are still the first two ports of call for the overwhelming majority of searches – by some margin. In fact according to Forrester, 90% of a prospect’s journey may be complete before they reach out to a salesperson. We don’t switch off our ‘consumer’ heads just because we’ve opened Outlook and started work.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Think about: Videos Webinars Presentations eBooks Whitepapers Sales Collateral Blog Posts Tweets Facebook Comments/Likes/etc LinkedIn (company page, discussions, etc.) What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. Every past, present, and future episode available on salespipelineradio.com. Because you know, Challenger talks about this, Forrester talked about this.

Urgency Marketing 101

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 101

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. This is an under-utilized tool that enables companies to present an HTML page as their default front door. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Vidyard

OCTOBER 8, 2020

Popular free options include sites like YouTube and Vimeo. Lightbox embeds present your video as the focal point of the page by loading your video in the center of the screen and dimming all other page elements. Power up your website with video. Easily Embed Videos on Your Website Host, manage, and embed video—quickly.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Adobe Experience Cloud Blog

DECEMBER 29, 2015

And in the era of web conferences, you’re competing with the likes of their personal email, social media networks, and cats on YouTube. First, consider whether your presentation is designed with their experience in mind. Like Forrest Gump, they see their goal in sight and just keep running.

Tips 48

Tips Thought Leadership Eye-Tracking Marketo 48

Vidyard

APRIL 6, 2015

” Nadine Dietz of the CMO Group presented a similar concept for Marketing and IT teams, pointing out that CMOs and CIOs are both looking for similar attributes in their marketing technology, they are just using different terms: #MME15 Just like with #sales , marketing needs to agree on a common language with IT.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Marketing Insider Group

JANUARY 6, 2020

Planned by editors from Search Engine Land, the two-day event includes case studies, demos, presentations and workshops led by some of the biggest names in the industry. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. B2B Marketing EXPO – London.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Paul Gillin

DECEMBER 1, 2010

Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Mary Meeker of Morgan Stanley sees smart phone shipments surpassing PCs in 2012 ( Here’s the video of her terrific presentation ). You Need a Mobile Strategy, and Faster Than You Probably Thought.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Online Marketing Institute

DECEMBER 23, 2010

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Top Rank Marketing

OCTOBER 4, 2023

Each year MarketingProfs B2B Forum is chock full of the latest insightful B2B marketing tactics and strategies presented by a stellar lineup of exceptional B2B influencers, and this year is no different.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Slideshare Put together a slide presentation of your conference benefits, topics or speakers and posting it to Slideshare. The blog can even extend beyond the conference and be used as a year-round source of information.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

OCTOBER 9, 2014

At INBOUND14 this year, I presented a session called "How to Win Friends, Influence People (and Double Your Leads) with Content Remarketing" -- and I wanted to share it here with you here, as well. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads. Increase repeat visitor rates and engagement.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

DECEMBER 9, 2010

” “Kodak: Once you have started with social media you can't stop” “Accenture: Blog is your Online HeadQuarters, and social media provide paths to connect to HQ” “The @ dassaultsystems @ collabtribe campaign seamlessly spans Youtube, Facebook, Twitter, LinkedIn and email. Very solid!”

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Hubspot

APRIL 3, 2012

Salespeople are being invited into the buying process much later, are expected to present and propose, and then wind up chasing the business. The internet has made information, once only available from salespeople, accessible to everyone with an internet connect or phone. The result? 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. Forrester ). Optinmonster). Optinmonster). LinkedIn ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

SEPTEMBER 18, 2023

A survey by Forrester Research found that while 74% of businesses aim to be data-driven, only 29% succeed at connecting analytics to action. Last Word on How to Use AI AI is not the future, it’s the present. Work With Us For more insights and lessons about marketing, check out our Marketing School podcast on YouTube.

Marketing AI 52

Marketing AI Business Ethics Work Management 52

Conductor

APRIL 29, 2021

Whether it’s your blog, website pages, or YouTube videos, work with your SEO team and web team to think through the entire digital experience and how SEO supports it. Present your SEO analysis and audience research as content to help them understand how people are searching for your brand and the products and services you provide. #16

Organization 59

Organization Tips Work Management Marketing Management 59