Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Much lower production costs. Well, of course.

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Forrester Personalization Trade Show Webinar Metrics 171

Heinz Marketing

JUNE 7, 2021

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Forrester Top of Funnel B2B Thought Leadership Lead Ranking 123

Lake B2B

NOVEMBER 23, 2022

Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. Forrester) According to a Salesforce survey, 83% of […].

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B2B Sales Personalization B2B Forrester 105

PathFactory

JUNE 8, 2023

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. With personalization , less is more. AI is table stakes for GTM teams.

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PathFactory

JUNE 13, 2023

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” This year, I returned for my eighth Summit experience.

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Forrester B2B Thought Leadership B2B CMO 52

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. In its 2021 B2B Buying Study study, Forrester benchmarked that over 80% of B2B purchases involve three or more people in a typical buying group. A Humble Call-to-Action.

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Forrester Research B2B Content 59

Influitive

AUGUST 31, 2016

Analysts at Forrester and Gartner have outlined how advocate marketing strategies can spark B2B growth by increasing leads, brand awareness, and customer retention. The post Forrester Report: Customer Goodwill Is An Untapped Marketing Goldmine appeared first on Influitive.

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Forrester Marketing Report Gartner Marketing & Strategy 140

Martech

AUGUST 3, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. The post How customer-obsessed marketers succeed with personalization appeared first on MarTech. Watch on demand now.

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Personalization Forrester Work Management Efficiency 121

Seismic

NOVEMBER 7, 2022

This week Forrester released The Forrester Wave TM : Sales Content Solutions, Q4 2022 report in which Seismic was named a leader. Forrester looks at three major categories – market presence, strategy, and current offering. The Forrester Wave : Sales Content Solutions, Q4 2022. Market Presence.

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Martech

AUGUST 10, 2021

In 60 minutes, learn how to simplify the personalization process and use resources more efficiently and effectively. The post How customer-obsessed marketers succeed with personalization appeared first on MarTech. Watch on demand now.

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Personalization Forrester Work Management Efficiency 108

PFL

AUGUST 20, 2020

Jump start the buyer’s journey with targeted, personalized outreach. The post Rethinking Nurture with Forrester appeared first on PFL. How much time is wasted on drip emails that don’t speak to your buyer’s pain points?

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Contently

FEBRUARY 23, 2018

There’s a line in Forrester’s latest report on content marketing platforms, or CMPs for short, that I love. Intelligent Talent Recommendations uses machine learning to tap into our industry-leading talent network and serve automatic, personalized recommendations based on your content strategy.

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Forrester Marketing Report Work Management B2B Marketing 151

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. The report highlights three of the most important areas they weighed: Impactful experience, specifically driven by search, personalization , promotions, and AI-infused analytics. Of those, SAP and Salesforce led the pack.

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Forrester Enterprise Management Work Management Marketing Management 76

Martech

JULY 19, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Register today for an insight-packed event that promises to inspire your personalization journey.

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Personalization Forrester Curation Act-On 108

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

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Forrester Lead Ranking Account Based Marketing ABM 52

Terminus

MARCH 11, 2024

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. By bringing together data across sales and marketing, businesses can offer highly personalized buyer experiences.

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Forrester Webinar Metrics Marketing & Strategy Marketing Strategy 29

Martech

JULY 26, 2021

Learn how to simplify the personalization process and use resources more efficiently and effectively from special guest Randy Warner of Forrester and also experts from Sleep Number and Dow Jones. Register today for an insight-packed event that promises to inspire your personalization journey.

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Personalization Forrester Curation Act-On 105

Porch Group Media

JANUARY 14, 2023

Email personalization refers to the process of sending hyper-targeted emails to your audience using the insights you have about your customers or prospects. Emails can be personalized using first name, last name, location, purchase activity, shopping cart items, and much more. Consumers want to be treated as individuals.

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Email Campaigns Personalization Campaigns Marketing & Strategy 98

Influitive

OCTOBER 21, 2015

That’s what Forrester Vice President and Principal Analyst Laura Ramos has found in a new report, Advocate Marketing Creates B2B Customer Relationships That Last A Lifetime. . Stronger personal relationships. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Downplay monetary rewards.

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Forrester Marketing Management B2B Marketing Word of Mouth 100

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

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Marketing Automation Services Enterprise Management Work Management Marketing Management 52

KoMarketing Associates

MARCH 22, 2023

Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization. Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience. This is compared to the 35% who said the same back in 2019.

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Marketing Report Planning Forrester Custom Publishing 221

Forrester B2B

JULY 8, 2021

Learn why, and see how Forrester's B2B Revenue Waterfall can give you better insights and results. Nearly all B2B buying decisions are made by groups. So why are so many marketers still oriented toward leads?

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Forrester Personalization B2B Marketing B2B 124

Marketing Insider Group

SEPTEMBER 14, 2020

Sales Is Calling for More Personal Account-Based, Conversational Support to Win, Protect & Expand Specific Accounts. Studies by Forrester Research revealed that salespeople who create a buying vision end up winning out against the competition about 74% of the time. If manufacturers, retailers, distributors, etc.

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Differentiation Enterprise Management Work Management Marketing Management 178

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers adapting to the personalization push?

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Personalization Account Based Marketing Content Marketing Gartner 167

ClickZ

JANUARY 15, 2021

The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. About Jivox.

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eCommerce Personalization Paid Search Agency Purchase Intent 114

KoMarketing Associates

NOVEMBER 30, 2022

Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months. In-Person B2B Marketing Events Continue to Rebound. This is compared to 20.6%

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Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

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Analytics Personalization Automation Case Studies 52

Sword and the Script | B2B

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

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Work Management Customer Surveys B2B Marketing Paid Search Agency 70

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

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Forrester B2B Sales Disintermediation B2B 66

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician.

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Conference B2B Forrester Marketing Management 197

KoMarketing Associates

AUGUST 4, 2021

In Q1 of 2021, approximately 81% of marketers said that they expected personalized marketing to have an influence on their overall strategy. Nearly 66% claimed that they would also like to improve upon personalization capabilities. This is an increase from the 65% who said the same back in Q4 2019.

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Marketing Report Budget Programs Advertising Agencies Forrester 296

ClickZ

AUGUST 21, 2019

“Buyers have come to expect highly-personalized, valuable interactions with brands, and B2B companies that haven’t yet woken up to this are jeopardizing revenue.” Currently, just one in five organizations effectively personalize their content at scale. There’s no room to slip up: Personalize, or else.

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Organization Personalization Effectiveness Forrester 105

Seismic

MARCH 11, 2021

This week, Seismic was named a Leader in The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 report. Six months ago, almost to the day, Seismic was also named a Leader in The Forrester Wave : Sales Content Solutions, Q3 2020 report. Buyers know you, and they expect you to know them just as well, if not better.

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Personalization Forrester Content Social Media 52

Vidyard

MAY 9, 2017

So with all the new technologies emerging, like artificial intelligence, internet of things, and personalized video, how do you know what to invest in, and what to ignore? So we wanted to share this brand new Forrester report to help you make informed decisions about the future of martech – with advice from the experts!

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Forrester Allocation Case Studies Case Study 60

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. They are also quicker to voice their dissatisfaction.

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Buy Generation Peer-to-peer B2B 130

Heinz Marketing

MAY 17, 2023

The answer lies in personalization. Personalization has become a critical component of B2B marketing strategies. Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. So, how do you win in this crowded arena?

Analytics 52

Analytics Automation Personalization Optimization 52

KoMarketing Associates

JULY 21, 2021

Alchemer and Forrester published the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving CX a “high” or “critical” priority over the next 12 months.

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Budget Programs Forrester Custom Publishing Marketing & Strategy 296