Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How should the different data types be applied to content strategy?

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

The award for Product of the Year highlights Madison Logic’s recent momentum and joins additional recognition it’s received for its unique data-driven approach in 2023. B2B marketers face the challenge of distinguishing valuable signals from noise,” said Tom O’Regan, CEO of Madison Logic. “ML

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. What is intent data?

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Albacross

NOVEMBER 4, 2021

Timing : When is the best timing to reach out personally? Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). The Fundamentals: What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Aberdeen

SEPTEMBER 10, 2019

This week, we’re looking at headlines related to intent data and data-driven marketing from the month of August. Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. Industry Activity.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Madison Logic

AUGUST 2, 2023

B2B buyers need more attention and information to make a purchase decision, ideally, a personalized buying experience. You need to use data to identify in-market accounts and their buyer personas. Data will also help you create personalized experiences and messaging that resonate with those decision-makers. And it works.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. Who doesn’t love a little personal attention? Personalization is equally important to B2B sellers. Three Ways AI Boosts Personalized Selling.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Madison Logic

FEBRUARY 7, 2024

Delivering personalized experiences is paramount to customer engagement. Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Privacy should not limit your scale, personalization, or impact.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Zoominfo

MAY 25, 2022

Sales intelligence combines advanced prospect data with real-time buying signals that empower business development teams to connect with the right buyer at the right time. Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Hubspot

MAY 16, 2017

It's about responding to people's intentions in the right way, wherever they are in the buying journey. It is this level of personalization and relevant engagement that will make people choose your brand versus your competitors. You can start this process by gathering intent data from the broader web. What is Intent Data?

Intent Data 69

Intent Data Intent Lead Ranking Campaigns 69

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Precision Social includes capabilities for: Account targeting, using customer intent to prioritize accounts for social targeting on LinkedIn. What Precision Social does. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Advertising Channels 103

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 103

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. DATA Intent data for ABM : After bursting on the B2B scene around 2018, intent data is getting better and better. The Crystal Knows “type” is based on the familiar DISC personality framework.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Martech

DECEMBER 2, 2021

Image: For sales and marketing teams to be effective, they need to work together to engage contacts in personalized ways. The new personalization challenge. 96% of both survey groups believe that personalized communications are more effective than non-personalized communications. Belief in the sales value of ABM.

Account Based Marketing 145

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 145

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 71

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 71

Leadspace

JUNE 28, 2022

In a recent report by Forrester regarding the future of B2B marketing, Forrester indicated that B2B marketers are going to need to step up their game to meet marketing’s new challenge. Leverage Intent Data and Scoring to find previously unknown accounts that are in-market for your product right now.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Marketing AI ABM 62

Leadspace

DECEMBER 14, 2021

Check out the latest from Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021. In Forrester’s evaluation of 14 leading B2B CDP companies, Forrester considers several areas of capability to determine and compare their individual data integration and unification qualifications.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Scoring Lead Ranking 62

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI plays a pivotal role in enabling businesses to achieve this level of personalization, allowing them to create meaningful connections with their customers.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Madison Logic

JUNE 28, 2023

Detailed and accurate buyer personas provide insights into challenges, preferences, decision-making processes, communication channels, and desired outcomes, enabling personalized and resonating campaign strategies. Discover why we were named a Leader in The Forrester Wave: B2B Intent Data Providers.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Zoominfo

SEPTEMBER 24, 2021

Intent data that tracks spikes in online interest in specific topics, which companies can use to find the most interested prospects or, conversely, customers at risk of dropping a product. Email sequences that remind prospects of upcoming meetings, deliver personalized content, or send documents to sign.

Demand 130

Demand Automation Work Management Marketing Management 130

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Personalization and Customer Segmentation: Personalization plays a crucial role in demand generation success.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

PathFactory

APRIL 13, 2023

This blog’s companion webinar “Building a More Intelligent B2B MarTech Stack With Content AI, Automation and Analytics” featuring PathFactory’s SVP of Product Marketing and Research Christine Polewarczyk and Forrester Analyst Phyllis Davidson is available here. Content AI has reached an exciting and disruptive maturity inflection point.

Top of Funnel 52

Top of Funnel B2B Marketing Analytics Tools Account Based Marketing 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. The B2B buyers love the personalization & despise being treated like anyone. The landscape of B2B personalization trends will be more competitive than ever.

Planning 58

Planning Studies B2B Marketing Trends 58

6sense

SEPTEMBER 29, 2021

6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave : B2B customer analytics, Q1 2019. billion of institutional capital.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Madison Logic

OCTOBER 4, 2023

You must maintain a digital presence across multiple channels and surround all buying committee members with personalized content and messaging to remain relevant during the decision-making process. With the vast amount of intent data available, it can be hard to decipher the true signals from the noise.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Madison Logic

AUGUST 26, 2020

Forrester Research Principal Analyst Mary Shea predicts that because of COVID-19 and social distancing, face-to-face interactions in a sales cycle will decrease to 5-15% of the total engagement a seller has. Tool 2: Intent Data for Account Prioritization and Insights. Tool 3: Personalization for Meaningful Connections.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Detected: Full Circle ABM integrates with intent data providers like 6sense , Bombora , and Demandbase for third-party data that detects interest in intent topics from targeted accounts. .

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Anteriad

DECEMBER 14, 2022

One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP). Chiefmartech and MartechTribe predict that generative AI and AI for dynamic personalization usage will accelerate in 2023. Generative text AI can support blog writing, social media or even personalized sales emails.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Zoominfo

JUNE 27, 2022

All this activity has an enormous impact on contact and company data: When one person changes jobs, two contact records are affected: the outgoing employee and their incoming replacement. If you build your business on bad data, bad things are bound to happen. You can buy third-party B2B data from a data provider.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130