TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Understand your target market.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Research from Demand Gen Report shows that almost 60% of B2B marketers are already blending ABM and demand gen initiatives. Aligning sales and marketing through converging strategies . Sales and marketing teams must be aligned to fully realize the benefits of a blended approach.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Anteriad

DECEMBER 14, 2022

Chiefmartech and MartechTribe predict that generative AI and AI for dynamic personalization usage will accelerate in 2023. AI is gaining traction in the marketing landscape. There are emerging tools that support content generation—allowing marketers to create more content, oftentimes at low cost.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

PureB2B

JUNE 23, 2022

Buyers now navigate much of their journey solo, with almost half of them taking at least three months to conduct self-guided research into new vendors before reaching out to a sales rep. To be successful in this new normal, B2B vendors must cater to the modern needs of their buyers to facilitate a journey that’s as smooth as possible.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. You can turn this around by offering SDRs better, more personalized coaching programs. This can be done as weekly check-ins, call shadowing, and email reviews.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

NetLine

NOVEMBER 30, 2023

A B2B sales astronaut celebrates as they’ve closed a deal, all thanks to the intent-led content provided by marketing. Market research and analyst firms : Share findings and analysis from market research firms like Gartner, Forrester, and IDC. Created using DALLE via ChatGPT. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52