KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. A growing list of tactics and technological opportunities further complicates the process.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hubspot

NOVEMBER 12, 2018

They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. They use their podcast, Retail Gets Real , and their online magazine, Stores , to tell stories about thriving retail brands too. Forrester Retail.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Marketing Insider Group

APRIL 21, 2011

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. This article originally appeared on the Social Media Marketing Magazine.

PR 100

PR Social Media Social Marketing Planning 100

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. One brand that does this extremely well is Marriott, with Marriott Traveler magazine. Design and UX impact read time, bounce rate, conversion rate , etc.

Branding 70

Branding Brand Identity Content Advertising Agencies 70

Contently

MAY 2, 2016

According to a recent Consumer Expenditure Survey, people over 50 have a combined income of $2.4 And a Forrester report from a few years ago found that baby boomers spend twice as much money online as younger demographics. In fact, they’re arguably the most powerful and influential consumers out there. A history of storytelling.

Advertising Agencies 60

Advertising Agencies Work Management Media Marketing Management 60

Customer Experience Matrix

SEPTEMBER 3, 2009

By contrast, the Pew Internet & American Life Project Survey in December 2008 found only 35% of adult online Americans had a social media profile. The MPA bases this on Deloitte's State of the Media Democracy Survey , which unfortunately I couldn't find posted. This is a point worth considering. in 2009 to 8% in 2014.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. , but because real thought leadership lacks antecedents, it requires more rigorous research and analysis to support it. Image attribution: Erik Lucatero.

Thought Leadership 101

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 101

Marketing Insider Group

FEBRUARY 1, 2011

Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important.

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. And that has big implications for marketers. CIOs are not all the same.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

When I covered CIOs for 13 years at CIO Magazine, I found that it was very difficult to generalize about the profession, beyond a handful of universal problems such as alignment with the business and the complexities and the voracious needs of the IT infrastructure. And that has big implications for marketers. CIOs are not all the same.

Planning 100

Planning Segmentation Work Management Gartner 100

B2B Digital Marketer

MARCH 23, 2021

According to Grammar Factory , “34% of the entrepreneurs surveyed reported their earnings have doubled since the publication of their book.” ” After writing a book, most entrepreneurs received media opportunities – 63% were featured in online magazines, 43% in newspapers, and 33% on the radio, and 10% on TV.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. What are your thoughts about that? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard : It wasn't Forrester who said that, it was IDC. Sort of an informal survey. What are your thoughts about that? conference.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Paul Gillin

JANUARY 25, 2012

Forrester Research has estimated fewer than 15% of people who click a Like button ever visit the page again. Vindale Research isn’t in the food business, though; it wants to recruit people who are interested in getting paid to take surveys. Getting that repeat traffic is the special sauce of Facebook success. Tip #5: Measure.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Enterprise: Interview with 7thFloor Magazine. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0. Digital Democracy. digitallearning. documentation. EDUCAUSE2006. encyclopedia. enterprise 2.0. Enterprise 2.0 conference. friday flux.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

A recent survey from Harte-Hanks reveals some vital metrics to marketers seeking insight on technology buyers and purchase decisions. Surveying 500 decision makers, the survey reveals that technology marketers may want to reconsider their investments and strategies for 2011.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Paul Gillin

AUGUST 4, 2011

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

The ROI Guy

NOVEMBER 29, 2010

Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Marketing Insider Group

FEBRUARY 5, 2024

Startups Magazine) Over 90% of brands utilize social media for marketing. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

DECEMBER 15, 2009

McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0 Forrester Predicts Huge Growth for Social Media Marketing. Internet surveys combined with traditional research methods are becoming the norm. Magazine Ad Pages Decline. reCapture by Google.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Industrial Marketing Today

MAY 14, 2010

BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. I’d like to produce research with some metrics but that too costs quite a bit, especially from someone reputable like Forrester. Try polls and surveys to gather data. Do you have any strategies for this?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. They do if they are.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. When ranking the important factors that influence IT purchase decisions, survey respondents indicated that economic factors once again reign. Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. They do if they are.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. They do if they are.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

NOVEMBER 8, 2006

The results of the survey can be found at: [link] The results revealed that, overall, Microsoft SQL Server 2005 required significantly less effort to install and maintain than Oracle Database 10g. Alinean recognized by BtoB Magazine’s as one of To. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Brandpoint

MARCH 26, 2021

Or throw some thought leadership pieces at a local (or national) business magazine or newspaper to demonstrate your organization’s growth trajectory or show off your executive leadership team. Video marketing It’s not a surprise to know video is the most preferred way of reading content. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

SnapApp

AUGUST 14, 2018

This digital library has a catalog of esteemed journals, magazines, and books. With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

Moz

DECEMBER 16, 2019

I even drafted a sewing pattern once that was featured in a crafting magazine. One recent survey found that 22% of customers ended up at the wrong location of a business because online information about it was incorrect, and that 80% of them lost trust in the company when encountering such misinformation. Forrester).

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing. Jeff Ernst's research at Forrester. Stay Tuned.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

SnapApp

AUGUST 14, 2018

This digital library has a catalog of esteemed journals, magazines, and books. With Forrester research showing more than 90% of marketers say that a good customer experience is critical to their success, you can understand why customer experience and user experience (UX) skills are a top priority for content marketers today.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48