Marketing Insider Group

JULY 29, 2020

Beyond awareness, you also need to know the quality of leads your content produces, the ability of your company to turn those leads into sales, and whether your content inspires loyalty in your audience. When you treat them well and attend to their needs, current customers continue to engage with your brand and provide recurring revenue.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Another 32% said they were cutting TV and video advertising and 31% reduced their audio advertising budget.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

KoMarketing Associates

JUNE 1, 2017

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study produced by Forrester Consulting and FPX recently looked at the challenges faced by B2B sales professionals. In response, 97 percent of survey respondents are now embracing some elements of eCommerce. Marketers Turn to UX Testing for Better Experiences.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

Marketing Insider Group

OCTOBER 14, 2019

According to research from Forrester , CMOs are spending more on tech than any other C-suite members. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity. Over that timeframe, they’re expected to boost their agency services spend by 2.4%.

Brand Identity 169

Brand Identity Branding Advertising Agencies Paid Search Agency 169

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. And yet, in our recent customer benchmarking survey, The State of Marketing in Microsoft Dynamics Today , there were some surprising results related to cross-selling and upselling marketing efforts. Happy Marketing!

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Marketers can use it to customize everything from product recommendations to email frequency, building loyalty and strengthening the customer-brand relationship in the process.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024.

Social Media 103

Social Media Work Management Marketing Management Media 103

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

The Changing Face of Brand Loyalty. Because I had no loyalty to Fitbit or to Jawbone, neither brands carried any special power. There’s data here too: according to a recent Ernst & Young survey, only 25% of consumers site “brand loyalty” as the deciding factor when making a purchasing decision. Focus on Content.

Loyalty 48

Loyalty Buy Brand Identity Branding 48

B2B Marketing Directions

FEBRUARY 7, 2016

Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers. For this study, Forrester surveyed 1,307 B2B buyers from around the world at organizations with at least 1,000 employees. Top image courtesy of Flickr CC and One Way Stock.

Forrester 73

Forrester B2B Loyalty Gartner 73

Oktopost

JANUARY 12, 2021

The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

Biznology

JANUARY 16, 2017

Avoid giving them a formal survey because it will give them too much time to think about how to word feedback—try to catch them in the moment. Remember customer loyalty is dependent on the people you hire and the experience customers have with them. What could you improve? What got their attention? I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Martech

OCTOBER 1, 2022

The new horizon, however, is not just complying with applicable privacy laws — it’s being proactive about consumer privacy to build trust, establish community and secure loyalty. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). How important is privacy to consumers?

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

Sana Commerce

MARCH 4, 2022

The omnichannel approach reinforces a company’s brand and strengthens customer loyalty. A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. Companies that show up for their customers where their customers are will get their business. Improve retention.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Martech

MARCH 30, 2023

Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. Dig deeper: Why we care about loyalty marketing Marketing: Become human “Content is king.” AI is being used for marketing by two-thirds of B2B organizations, according to Forrester.

Conversion 132

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 132

Strategic-IC

AUGUST 23, 2023

In a survey 1 of more than 20,000 B2B buyers, trust was listed as the most important brand attribute. We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. 1 (Forrester, 2021) So naturally, neither are their pain points!

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Marketing Insider Group

SEPTEMBER 29, 2014

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge. This was reported as the number one challenge by 15% of the digital marketers surveyed.

Marketing Attribution 100

Marketing Attribution Planning Marketing Management Conference 100

Porch Group Media

JANUARY 26, 2021

Customers no longer base their loyalty on price or product. Survey respondents gave themselves an above-average rating in “assuring that customer experiences are compatible with their brand”, resulting in a mean score of 0.31 (-1= feel below competitors, 0= on par with competitors and +1= feel above competitors).

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Sprout Social

FEBRUARY 17, 2022

Improving user experiences using customer feedback from surveys. Create loyalty programs and discounts to retain customers. Gather feedback from subscribers via surveys. ” — Jesse Forrest, Founder of CopywritingCrew.com. Businesses using email marketing: Building brand awareness. Nurturing leads to a sale.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Porch Group Media

AUGUST 4, 2020

Source: Adobe/Econsultancy) CX drives over two-thirds of customer loyalty, outperforming brand and price combined, according to CX leaders. However, over 70% of CX leaders said they struggle to design projects that increase customer loyalty and achieve results. Source: Qualtrics) Improving CX can be massively worthwhile. And among U.S.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. Enter Samantha Ngo from Forrester Research and Jonny Bentwood from Edelman Intelligence, two smarties who are going to help solve this conundrum of what and how to measure social media effectiveness.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Adobe Experience Cloud Blog

OCTOBER 2, 2018

53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. It’s reported that 70% of enterprises expect to implement AI in the next 12 months, according to Forrester.

Marketing AI 134

Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Martech

JUNE 22, 2023

In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 108

Loyalty Work Management Marketing Management Budget Programs 108

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. Similarly, Forrester’s 2018 CX research reported a drop in customer trust toward companies. You now need to put effort into retaining their loyalty and interest in your brand. Retention and Advocacy.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. After all, 73% of consumers say a good experience is key in influencing their brand loyalties.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. This is getting more important: Peakon’s 2021 Heartbeat Survey found that employees at purpose-driven organizations are 3x more likely to stay.

Work Management 79

Work Management Demand Generation Agencies Communities Forrester 79

Martech Advisor

JANUARY 10, 2020

But many marketers are still only looking at big data and survey data, forgoing a chance to gain a deeper understanding of what makes their customers want to either keep returning to the brand or to move on. Data from research using surveys, focus groups, qualitative interviews, etc. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Porch Group Media

AUGUST 7, 2019

While important to many facets of good business outcomes, trust has very clear ties to loyalty, with 62% of consumers stating they are loyal to brands they can trust. Forrester). According to the study findings: 59% of the consumers that were surveyed said satisfactory, consistent and fast answers are key to trust.

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. 58% of enterprises are seeing a significant increase in customer retention and loyalty as a result of using customer analytics.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Outreach

OCTOBER 19, 2020

According to Forrester, B2B buyers in particular have interactions with an average of nine different roles before they make a purchase. Feedback can take the form of general customer happiness surveys, but you can also deploy a more metrics-driven approach to customer feedback using sales software.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Outreach SMS 52

B2B Marketing Directions

FEBRUARY 5, 2017

In the B2B Digital Trends 2016-2017 report by Econsultancy and Adobe - which was based on a survey of more than 1,000 B2B marketing, digital, and ecommerce professionals - respondents identified optimizing the customer experience as their most exciting opportunity in 2016 and for the next five years.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

Vision Edge Marketing

FEBRUARY 21, 2019

Research by Forrester shows that a better customer experience drives improvement for three types of customer loyalty: willingness to purchase again, likelihood to switch to a competitor, and likelihood to recommend to a friend or colleague. are launched, and only 1 succeeds.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Marketing Automation Services 119

Marketing Automation Services Privacy Enterprise Management Work Management 119

SnapApp

JULY 11, 2017

In fact, 79% of sales reps surveyed noted a power shift over the last 2-3 years. Too many brands forget that customer loyalty triggers more than repeat purchases – it triggers referrals and recommendations, too. You buy something, and immediately you’re sent a customer feedback survey. . Source: HubSpot.com. . Repeat buyers.

Buy 70

Buy Process B2B Peer-to-peer 70

Valasys

OCTOBER 15, 2019

Research by SiriusDecisions implied that for 80% of the B2B buyers surveyed, the customer experience was paramount to conclude whether to prefer certain brands over others while making a purchasing decision. In a survey report by Podium, 93% of the customers acceded that online reviews influence their purchasing decisions.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. That way you can survey the customer to uncover unmet needs and ensure the partner provides a quality experience. One way around this is to use product registration. Potential conflicts.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Kapost

APRIL 17, 2017

A direct line of communication like social media creates a powerful way for a brand to “socialize” with customers, building customer advocacy and brand loyalty through consistent, relevant interactions. And that social relevance keeps a brand top of mind. If that is not a direct value add for why B2B needs social media, I don’t know what is!

Social Media 88

Social Media Sales Management Social Marketing B2B Marketing 88