Conductor

NOVEMBER 11, 2020

– Duane Forrester, Yext. Teams got smaller, SEO decisions more scrutinized, paid budgets got slashed but one thing remained the same: creating great content was key to staying above the noise to drive meaningful, valuable traffic. A lot has changed with Google in the last six months. – Duane Forrester, Yext.

SEO 133

SEO Lead Scoring Lead Ranking Top of Funnel 133

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. Forrester ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( Forrester ). FINDING YOUR AUDIENCE. Conductor ). Social Media Examiner ). Interbrand ). GE Capitol).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Velocity Partners

APRIL 9, 2024

We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. The fact that they’re ignoring most MQLs while sourcing their own leads should tell you something is drastically wrong. And something is drastically wrong. But revenue didn’t follow.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube. Google Discover has been a very important source of traffic, not only for publishers but for lots of sites.

SEO 64

SEO Tips SERP Forrester 64

ClickZ

SEPTEMBER 27, 2019

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Roth calls this case the “content traffic cop.”. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 58

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 58

Contently

OCTOBER 24, 2017

” Think With Google wants to show us “ How to Drive Growth in a Mobile-First World.” Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. Judging by the headlines, the mobile revolution is well underway.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only. It’s simply become a fact that digital marketing is in constant flux. ” So what are we paying for exactly? .”

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. They can track cross-device conversions in Google Ads — why not in Analytics?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

SmartBug Media

NOVEMBER 11, 2019

Lead generation is broken down into sets of marketing activities that correspond with stages of the buyers journey, starting with generating traffic, then converting visitors into leads, and eventually converting those leads into customers. Optimize Your Site for Local SEO. Segment Email Marketing. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Ranking Lead Scoring Sales Qualified Leads 94

Convince & Convert

JUNE 2, 2013

Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). The results were shocking.

eCommerce 150

eCommerce Social Media Tactics Word of Mouth 150

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Their death knell will come when and if Google ever decides to restrict their use. Google is also under investigation by the Department of Justice over another set of antitrust issues. Mike Lee (R-UT).

Advertising Agencies 123

Advertising Agencies Paid Content Cost Per Thousand Advertisements 123

Directive Agency

DECEMBER 13, 2019

Forrester highlights this in a study where it was concluded that more than half (59%) of buyers prefer not to interact with sales representatives as their primary source of research. The objective of Google is to provide users with the most relevant results for their queries. of the first page of Google as opposed to 1.1%

Peer-to-peer 102

Peer-to-peer SERP Comparison Purchase Intent 102

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. Google Search Quality Guidelines. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 1 driver of traffic to a web site is organic search. 86% of internet traffic is generated through search engines.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Increase Traffic. Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Marketing Insider Group

JANUARY 10, 2017

Use your website analytics tool (most of us use Google Analytics for this, but your company may use something else) to analyze traffic and user activity. Think With Google Marketer’s Almanac is another fantastic source of insights on seasonal trends and events. Check out SnapApp's Reason for Every Season Marketing Guide.

Research 100

Research Campaigns Tips Content 100

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Sprout Social

SEPTEMBER 13, 2016

If you’re not using ads, you could still see returns in the form of leads, customer testimonials and referral traffic. According to data from Forrester Research, 70% of U.S. Referral Traffic. Social referrals—links shared on social networks—have become a huge source of incoming traffic for websites and online publishers.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

EveryoneSocial

JULY 31, 2018

This content your company produces not only helps build organic traffic through search engines but if you are becoming a social business you’ll now have endless amounts of great content to share on social media that attracts your intended buyers. pieces of content before making a purchasing decision, according to Forrester.

Research 79

Research Effectiveness Branding Brand Identity 79

KoMarketing Associates

OCTOBER 22, 2012

Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. Matt Siltala also mentioned Pinterest traffic for BuildDirect as having an average time on-page of ~10 minutes. Social, Google+ & Connections. Alison Zarella. Mobile Keywords are Different.

Tools 120

Tools Trends Tips Social Networks 120

Golden Spiral

NOVEMBER 7, 2022

Google slashed their own marketing budget at the height of the pandemic. Consider these questions together: What pages on your website receive the most traffic? Forrester warns against cutting brand awareness efforts. Slashing marketing expenditures, however, is a knee-jerk reaction. Three months? Create More Brand Awareness.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. 54% of people come to a website from a search engine (source: Forrester ). Google Trends tells you what keywords consumers use and when. What do the numbers tell us about the importance of SEO?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. And they’re right.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Marketing Insider Group

FEBRUARY 5, 2024

Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second. Moz) A staggering 90.63% of content receives no traffic from Google. Google) Over 25% of users click on the first Google search result. of global web traffic.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Top Rank Marketing

AUGUST 30, 2023

” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. ” Ashley Vargas has taken a new position as Product Marketing Manager, Industry Moments & Digital Programs at Google. ’ with enthusiasm when marketing asks them to record a quick feature tour video.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Hubspot

MAY 15, 2013

Google''s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. Case in point: Google announced it is making its Google Now service available on the desktop via its Chrome browser.

Google 28

Google Terms and Conditions Forrester Top of Funnel 28

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. That means for advertisers gating their content, the potential pool of converters is just 20% of the traffic they paid for.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Jeff will posit that standing still is not an option.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Leadspace

FEBRUARY 19, 2018

For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. It’s being called the “ Speed Update.”.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Mailmunch

APRIL 26, 2021

By targeting keywords that your audience is searching for on Google, you can direct traffic to the website. Wordable offers its target audience a useful blog on how to add fonts to Google Docs. . In the words of Shar VanBoskirk , VP and Principal Analyst at Forrester, “Be Human. Check out how Wordable does this. .

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Outgrow

AUGUST 31, 2022

Mindy Morgan Avitia: Forrest Gump. I think Google and Google bots have gotten a lot smarter over the years. And so if you just say I want to earn more revenue, I want more donations, I want more traffic, there’s a lot of different roads to get there, just like losing weight. Mindy Morgan Avitia: Neither.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52