Velocity Partners

APRIL 9, 2024

We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. And the biggest symptom: Marketing isn’t generating at least a third of company revenue. And something is drastically wrong. But revenue didn’t follow. It’s a profit windfall.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Additionally, if your website has more video content, it will drive higher site traffic than text.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClickZ

SEPTEMBER 27, 2019

Percolate works with some of the largest brands in the world, including Google, Cisco, Microsoft and Electronic Arts. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Roth calls this case the “content traffic cop.”. Give content clarity.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. It makes sense.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. High-performing websites got significantly more mobile traffic than the chasing pack. They can track cross-device conversions in Google Ads — why not in Analytics?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Martech

OCTOBER 19, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Their death knell will come when and if Google ever decides to restrict their use. Google is also under investigation by the Department of Justice over another set of antitrust issues.

Advertising Agencies 123

Advertising Agencies Paid Content Cost Per Thousand Advertisements 123

KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Key takeaways for B2B marketers include expectations for seasonal traffic trends, traffic source percentages, and quality metrics associated with various B2B marketing strategies.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Increase Traffic. Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Biznology

MAY 25, 2015

Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords. 1 driver of traffic to a web site is organic search. 86% of internet traffic is generated through search engines.

Stats 80

Stats SEO Paid Search Agency Click Rate 80

EMagine B2B Blog

MARCH 29, 2018

After you choose amazing assets that will resonate with your B2B tech audience, you have to promote them to generate leads your sales teams will love. AdWords, Google’s PPC solution, allows you to bid on a chance to have your ad appear above or below organic search results or on Google Partner Sites. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Vidyard

OCTOBER 27, 2019

The amount of time a visitor spends on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Additionally, if your website has more video content, it will drive higher site traffic than text. As a result, Google push sites that comprise videos. User-Generated Content. Voice Search Assistants.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Top Rank Marketing

AUGUST 30, 2023

Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. ” Ashley Guttuso Lisa Nakano has taken a new position as Vice President, Principal Analyst, at Forrester. ” Ashley Vargas has taken a new position as Product Marketing Manager, Industry Moments & Digital Programs at Google.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality.

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

KoMarketing Associates

MARCH 21, 2013

In Forrester Senior Analyst Anthony Mullen’s new report, “ Emerging Touchpoints Require A Marketing Mind Shift “, he identifies four fundamentals marketers must realize, in order to succeed in today’s technology and information-rich environment. Value is the Currency. Agents Broker Brand Relationships.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

EveryoneSocial

JULY 31, 2018

This content your company produces not only helps build organic traffic through search engines but if you are becoming a social business you’ll now have endless amounts of great content to share on social media that attracts your intended buyers. pieces of content before making a purchasing decision, according to Forrester.

Research 79

Research Effectiveness Branding Brand Identity 79

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. Moz) A staggering 90.63% of content receives no traffic from Google. Search Engine Journal) Google drives 59.2%

Paid Content 204

Paid Content Stats Marketing Budget Webinar Metrics 204

Sprout Social

SEPTEMBER 13, 2016

For instance, if you’re running Facebook Ads , you could see direct returns generated from ad clicks. If you’re not using ads, you could still see returns in the form of leads, customer testimonials and referral traffic. According to data from Forrester Research, 70% of U.S. Referral Traffic. Facebook Ads.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Golden Spiral

NOVEMBER 7, 2022

Google slashed their own marketing budget at the height of the pandemic. Consider these questions together: What pages on your website receive the most traffic? Forrester warns against cutting brand awareness efforts. Don’t just focus on demand generation tactics. Fitness megabrand Peloton is making the marketing cut.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Mailmunch

APRIL 26, 2021

For marketers, generating leads is the top priority. By targeting keywords that your audience is searching for on Google, you can direct traffic to the website. To use blogs as a lead generation strategy, integrate a lead capture mechanism to convert readers to leads. Simultaneously, he boosts traffic to his website.

Top of Funnel 63

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 63

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. But even the best SEO strategy and execution takes time to achieve results – generally 2 to 6 months depending on the steps you take and the competition for the keywords you pursue.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. One video blending a Justin Bieber CD generated more than 2.8 million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But when it comes to the Google Ads, “personal representative” takes up too much space and probably drives lower CTRs. That means for advertisers gating their content, the potential pool of converters is just 20% of the traffic they paid for.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. Jeff will posit that standing still is not an option.

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Sprout Social

JANUARY 9, 2017

Jump to Google+. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%). Best Time to Post on Google+. billion public Google Plus accounts, 9.7% 3 Things to Know Before Posting to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Valasys

APRIL 10, 2020

It helps in developing account-specific insights and in generating specific contacts for those accounts. Traditional marketing strategy starts with driving traffic to businesses’ websites, generating leads and finally converting those leads to sales. Designing sales offers to get more appointments.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Marketing Insider Group

DECEMBER 20, 2012

There were just some early social media dashboards, CRM and Google alerts. Marketing data is crawling across the screens behind me in real time – campaigns, pipeline, conversion rates, web traffic, social media and more. Real-time marketing was just getting started in 2009. Take a look at the screens behind me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Metadata

SEPTEMBER 21, 2018

By 2019, 80 percent of internet traffic will involve video. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. One video blending a Justin Bieber CD generated more than 2.8 million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Vidyard

OCTOBER 8, 2020

Video has the power to: Increase website traffic —video users get 41% more web traffic from search than non-users ( Aberdeen Group ). Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ).

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Let’s see how Google Analytics can help you do just that.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

EveryoneSocial

JANUARY 23, 2018

According to research done by the Rain Group and ITSMA , “the number one challenge companies face when trying to generate leads is finding a strategy, tactic, or offer that gets the attention of potential leads. Google Trends for account-based marketing. Of the 845 B2B services professionals polled, 42.1%

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. When brands slash their PPC and banner ad budgets, they notice paid traffic drops but sales are unchanged. And we have the data to prove it.

Paid Content 361

Paid Content Paid Search Agency Ads Banner Ads 361

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. Google Removes Page Rank from the Webmaster Tools. Brightcove by Google - $500-$700 million. reCapture by Google. Google Caffeine: Google’s New Search Engine Index is unveiled.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

MLT Creative

DECEMBER 2, 2010

” Recently, I was reminded of that scene as I watched a friend (just as naïve as Navin, but with the Internet) find himself on Google for the first time. ” Stifling a giggle, I tried to recall the first time I saw my own name in the now-familiar blue font of Google. Things are happening to us now!

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies B2B 40

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Vidyard

OCTOBER 8, 2020

Use this free Google tool to check your page speed. It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. Power up your website with video. Not sure about your load times?

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65