Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. Download the template 6. There’s talent sourcing, production needs, branding considerations—the list goes on.

Social Media 94

Social Media Template Work Management Marketing Management 94

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. According to Pew Research Center , “82% of online adults ages 18 to 29 use Facebook, along with 79% of those ages 30 to 49.”

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. As you start your research, there are three things to consider: Your sales process. If you’re using Facebook, Twitter, Instagram, or YouTube, we recommend taking a look at SmashBalloon.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

Hubspot

MARCH 10, 2021

Conduct research to ensure your guide is the most comprehensive piece on the topic. And even if you know very well how to do something, it's critical you conduct research to ensure you're writing content that can help both the beginner and the expert who's searching for your post. Let's dive in. How to Make a How to Guide.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Performing research and data analysis to answer tough questions requires data be offered in a flexible format. They provide insights that can inform an entire business strategy.

Analysis 102

Analysis Custom Publishing Advertising Benchmark Keywords 102

Convince & Convert

AUGUST 27, 2015

Research Your Market, in Realtime. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Television.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

seo.co

MARCH 28, 2021

Research and data. Have you run a study, survey, or focus group and discovered interesting insights that your reader may find valuable? This is more than just simple SEO keyword research. By developing a group that targets your ideal customers, you create a community of people who can be educated and nurtured over time.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Hubspot

JUNE 14, 2018

The inspiration stage requires true on-the-ground research. It’s important to research your target audience. There are a few different methods you could use to research your audience. If you don’t feel comfortable with surveys, you could facilitate a focus group. . -- David Kelley, Founder of IDEO.

Design 97

Design Examples Product Customer Surveys 97

Vision6

NOVEMBER 12, 2020

Start with qualitative research every year. One-on-ones with customers Focus groups. But it can be challenging especially because we know inboxes are flooded, social media is overflowing with sponsored content and most viewers on Youtube are using some form of ad blockers. So how to get there?

Email Marketing 111

Email Marketing Ideal Customer Profiles Paid Search Agency Privacy 111

Convert

MAY 31, 2022

Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Understanding how shoppers think ,” a YouTube channel by Rishi Rawat and Lorenzo Carreri (CRO expert) dives deep into how brands use conversion optimization techniques. Examples of Selling Angles vs. USP.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Content Marketing Institute

APRIL 10, 2018

Research and anecdotal experience showed the target buyer was a woman, ages 35-45, with the ability to sign off on purchases up to $25,000. Yes, you may have research that shows an 18-month buying cycle for contracts over $100,000. Younger crowds will recognize the YouTube star and the struggle of working. Don’t go for average.

Buyer Personas 109

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 109

LeadSquared

DECEMBER 7, 2020

While what was wrong with that campaign is clear as day, sometimes preemptive research and sentiment analysis can help brands avoid such a blunder with seemingly innocuous campaigns as well. A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Conductor

JUNE 4, 2020

Read surveys, respond to reviews, do focus groups. Their vocabulary informs not only our keyword research but our page content as well. #4 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube.

SEO 64

SEO Tips SERP Forrester 64

Buzz Marketing for Technology

JUNE 5, 2013

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. Brand Consistency.

Mobile Advertising 100

Mobile Advertising Mobile Marketing User-Generated Content Internet Marketing 100

Convince & Convert

APRIL 7, 2015

YouTube Channels. Facilitate focus groups or interviews with employees. As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?” While email is arguably the most popular form of business communication, you know it is not the only form.

Lead Scoring 155

Lead Scoring Lead Ranking Work Management Statistics 155

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

Webbiquity

JUNE 20, 2011

According to recent research , one-fourth of all online time is spent with social media. YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking.

Social Media 100

Social Media Peer-to-peer Media PR 100

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 309

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 309

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Please e-mail us the tracking info and our team can research other options. ^TV. For instance, you should be sharing all of your YouTube videos to Google+. But now it’s all at your finger tips.

Social Media 111

Social Media Paid Content Media Business 111

WebMarketCentral

NOVEMBER 18, 2009

Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. As independent third-parties, trade publishers are in a unique position to conduct industry research.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Hubspot

SEPTEMBER 7, 2011

Connect Your YouTube Channel: Does your company have its own YouTube channel? Add the YouTube App to your Facebook Page so your fans can view your YouTube videos directly within Facebook. Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Martech

MARCH 23, 2022

Further up, we have digital traffic, which is also relatively easy to measure — web analytics, individual channel analytics like Facebook, LinkedIn, YouTube, etc. Still, otherwise, brand strength requires classical market research techniques. ” Why is market research so expensive?

Marketing Attribution 112

Marketing Attribution Lead Ranking Sales Qualified Leads Marketing Automation Services 112

Adobe Experience Cloud Blog

NOVEMBER 28, 2017

Especially in crowded urban geographic regions, health systems have leveraged databases to research patient demographics and use focus groups to test messages for years. This audience tends to self-diagnose online, use online research to confirm a doctor’s diagnosis, and share health information via social media.

Paid Search Agency 134

Paid Search Agency Marketing Management Demographics Digital Transformation 134

Hubspot

APRIL 13, 2021

This could be social channels, such as YouTube or Instagram, or search engines like Google. If, instead, you're hoping to increase views to your YouTube channel, then your audience profile will look like a fictional character based off your YouTube analytics to determine who enjoys watching your content.

Paid Content 90

Paid Content Ideal Customer Profiles Profiling Examples 90

Content Marketing Institute

JUNE 27, 2018

And not just for in-house research. Use @BeSmarp to solicit #content for sharing or research within departments. While that external focus is valuable, you can also set up Smarp for internal collaboration around categories or departments. Feedly delivers by offering a business-centered content focus. Click to enlarge.

Curation 110

Curation Tools Enterprise Management Content 110

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Marketing Graham

DECEMBER 30, 2020

Some of the questions can be answered by analysing existing customer data and some will require new research, surveys or focus groups with prospects. Part of your research should be to find the keywords and phrases your audience enter into search engines. What industry events do they attend?

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Optinmonster

MARCH 30, 2020

Do Some Basic Market Research. Our third tip on how to start a side business from home is pretty standard business advice: do a bit of market research. Now, when some people hear the word “ market research ,” they think of small focus groups, expensive online surveys, and, for some reason, people in lab coats with clipboards.

Business 94

Business Paid Search Agency Budget Programs Social Media 94

Hubspot

JULY 2, 2020

Nailing the product element of the marketing mix means doing extensive research and development, understanding the need for the product, developing a product launch plan and timeline, and educating customers and employees — especially salespeople — on the product's purpose. Engage in market research and product development.

Marketing Mix 101

Marketing Mix Template Paid Content Marketing Budget 101

Convince & Convert

FEBRUARY 22, 2016

A company would focus on innovating one or two products and spend a lot of time researching those products. This is where marketing team members start to be viewed more like customer service experts and drivers of new research and development. Even worse is the fact that the campaign model wasn’t applied to marketing alone.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 103

Hubspot

MARCH 28, 2019

Your marketers have a firm pulse on the consumer -- they've conducted extensive research, they've engaged with prospects via social media and email, and they've held focus groups. For instance, a marketer's measure of success might be based on blog traffic, Facebook likes, email subscriptions, or YouTube viewers.

Sales Management 101

Sales Management Top of Funnel Buyer Personas Paid Search Agency 101

Hinge Marketing

MARCH 12, 2020

Our own primary industry research identified increased growth momentum at mid-large size firms. Sure, you can test features and designs with focus groups, but we find this sort of pre-testing can produce misleading results. Plans B, C and D should already be in the wings. The only true laboratory is in the wild.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

ClearVoice

JULY 12, 2022

Marketing can also give input into what they’ve seen from their research or data-collection efforts to help narrow down better prospects. As new data comes back to the marketing team, such as that gathered from a focus group or user survey, it gets incorporated into the strategy for further refinement. What is effective?

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

B2B Digital Marketer

MARCH 4, 2021

Rita Goodroe (12:03): I will tell you, there is no platform like clubhouse for market research. That is as great for market research as clubhouse, where you can go into rooms where your clients, your customers are interacting in conversations around your industry, your field, and asking questions. Familiarity, comfort research.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

Biznology

NOVEMBER 6, 2014

I am going to brain dump on this based on my experience, research and understanding. One may say that Google Video was a failure — but not YouTube — and so was Orkut, their “failed” social network service. They’re constantly being asked questions, given polls, and participating in focus groups, many of which are in-person.

Communities 80

Communities Social Networks Ideal Customer Profiles Profiling 80

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40