Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Convince & Convert

APRIL 7, 2015

YouTube Channels. Facilitate focus groups or interviews with employees. One department of the company offered installation services for stereos, televisions, etc. As Jay writes in his book, it is worthwhile to spend the time, effort, and resources to research questions like, “What do you read?”

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

ClearVoice

MARCH 19, 2021

T-Mobile and all its marketing companies leaned fully into the “WATCH THIS BANNED AD” angle, and the ad racked up millions of views before the game, and currently is up to 30 million on Youtube alone. No doubt, plenty of people watched it more than once to figure out what was so objectionable as to be “banned.”

Brand Identity 59

Brand Identity Branding Paid Search Agency Mobile Advertising 59

LeadSquared

DECEMBER 7, 2020

While what was wrong with that campaign is clear as day, sometimes preemptive research and sentiment analysis can help brands avoid such a blunder with seemingly innocuous campaigns as well. A simple way to understand the potential reception of your campaigns is to run smaller focus group campaigns before the big launch.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Marketing Insider Group

JULY 14, 2020

Take social media use as an example – according to a study by Pew Research, platforms like Snapchat and Instagram are preferred by younger consumer groups, whereas Facebook and YouTube are used more widely by older generations. Do they read blogs or would they rather watch YouTube tutorials?

Marketing Strategy 303

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 303

Convince & Convert

FEBRUARY 22, 2016

A company would focus on innovating one or two products and spend a lot of time researching those products. This is where marketing team members start to be viewed more like customer service experts and drivers of new research and development. The last big switch will be in television. Sound familiar? The Final Frontiers?

Paid Search Agency 106

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 106

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. It is a framework that acknowledges a buyer’s progression through a research and decision process that ends with them making a purchase. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95