Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Let’s dig deep to understand more about these video marketing trends of 2019 and how you can leverage them to drive traffic, engagement, and conversions.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

Buffer

JANUARY 23, 2023

She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram. Instead of just posting on any platform, she looks at which channels are bringing in the most traffic to her website, and prioritizes them accordingly.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? And as seemingly every platform adopts a TikTok-like feature (e.g., NEW FEATURE ALERT! Since the platform first became available in the U.S. lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. You can use paid ads that appear in the LinkedIn news feed or send personalized messages to relevant professionals with the help of the Sponsored Inmail feature. Connect with Twitter. Link your outbound campaigns to your landing pages to drive more traffic.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. This is what drives that immediate flood of traffic to a new product launch. You can also create viral articles or epic guides. Ideally, they should be high-traffic sites and have good domain authority.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. But unlike the others, this feature isn’t as heavily publicized, which means there is a great opportunity lurking around the corner for you to take advantage of. What Are TikTok Stories?

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

CoSchedule

JANUARY 27, 2023

For instance, if you have an apparel business, you’ll benefit from a visual-first social platform like Instagram rather than Twitter, as it’ll help you feature your products better. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The take-home message? The takeaways?

Social Media 126

Social Media Social Marketing Examples Planning 126

Webbiquity

JULY 23, 2019

Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022. Start creating videos showcasing your product features, new additions, accessories, or different services you offer. Tasty became famous with its great short recipe clips that went viral. Connect with him on Twitter.

Video Marketing 244

Video Marketing Business Work Management Marketing Management 244

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Say Cheese! Get People Moving!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

NOVEMBER 21, 2023

Where are they getting most of their traffic from? Or, you might find their customers are asking for a new feature. You could add that feature into your product before they do to steal their subscriptions. Or there might be a new viral trend your competitors are all hopping on. What are they posting on social media?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

DAGMAR Marketing

JANUARY 14, 2022

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. A featured banner ad on the Discover page is another form of a branded hashtag challenge format.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Derek Thompson is a successful journalist and author, well known for his book ‘Hit Makers’ He has a massive fan following on twitter, and he is also the host of the podcasts, Crazy Genius. Gary has 7.4 million followers on Instagram, 2.1 million subscribers on YouTube.

Social Media 135

Social Media Social Marketing Media Planning 135

Content Standard

OCTOBER 8, 2016

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According to Kinetic Social’s Social Trends Report , Promoted Tweets are responsible for the vast majority of Twitter’s ad revenue, accounting for 88 percent of all advertising buys.

Promotion 88

Promotion Twitter Marketing & Strategy Marketing Strategy 88

SnapApp

SEPTEMBER 12, 2011

Viral Lift. Our business was centered on building great interactive content, driving traffic to that content, and generating advertising revenue from that traffic. viral marketing.?? The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Webbiquity

JANUARY 9, 2024

Most people like to be featured. Example: Here’s the most recent one I participated in: How to Make Your Video Go Viral on TikTok – An Experts’ Guide Why It Works: The reason why expert round-ups work so well is because you are infusing influencers into the post. Email and tweet the people/brands featured to encourage shares.

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. That could be useful data. Analytics tools for social media.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic. No problem.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Buffer

MAY 18, 2022

We’re so happy with these metrics and love seeing so many new Start Pages shared on Twitter every day. Everyone who uses Buffer is asked to request new features via our Typeform survey. This survey links to an internal Slack channel called #feature-requests. You have to learn to sacrifice features you might not need.

Paid Search Agency 74

Paid Search Agency Product Companies Landing Pages 74

Marketing Insider Group

MARCH 16, 2023

Image Source: Twitter Google We couldn’t round out Ravenclaw brands without mentioning Google — the authority of all authorities on every topic a person could want to know about. They’re even keeping pace with hard-to-please Gen Z audiences (see: the definition of “yeet” ). Have a question? It grabbed attention right away.

Marketing Agencies 2 234

Marketing Agencies 2 Lead Ranking Content Work Management 234

Optinmonster

MAY 27, 2020

They promote via websites, social media, and blogs using referral links and discount codes to send traffic to your site. These affiliates create video content featuring different workouts using this equipment and include a link to the site where they can purchase everything from in their video. Choose the Right Social Media Platform.

Social Media 128

Social Media Paid Content Social Marketing Advertising Agencies 128

SnapApp

AUGUST 8, 2012

They have very easily become the Featured SnapApp of the week with their integrated sweepstakes and personality test app, and we're happy to give you some insight - as well as analytics - as to what they've done with their SnapApp! All SnapApp customers have the option to embed share buttons (including Facebook, Twitter, Pinterest, etc.)

Viral Marketing 48

Viral Marketing Personalization User-Generated Content Facebook 48

Sprout Social

SEPTEMBER 15, 2020

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Pro doesn’t mean this is a premium or paid account–it’s just a way to gain access to more features like TikTok analytics. Traffic source types. Audience territories.

Analytics 132

Analytics Viral Marketing Work Management Demographics 132

Parse.ly

MARCH 7, 2019

While it’s nearly impossible to say what the impact will be of yet-to-be made product changes, we can now see the impact of the last major Facebook change’s affect on referral traffic. The change made the fast and furious Facebook stream of traffic drop by over half its volume in a span of less than a year.

Product 107

Product Traffic Facebook Content 107

KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! Direct Traffic is Dark Traffic, and That’s OK. Let’s get to it. The State of Paid Social 2017. Do Links Still Matter for SEO in 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Sprout Social

MARCH 9, 2023

Here’s an example of an innovative PR campaign that went viral—Rocketlane announced their Series A funding round with a custom rap song. Here's a version that's Twitter-friendly. Melanie Perkins, CEO of Canva, actively engages with her audience on Twitter by sharing company milestones and also helpful Canva tips.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Outgrow

JANUARY 11, 2021

As marketers, we often miss out on the opportunity to convert our website traffic into leads. We bet you know about the viral BuzzFeed quizzes – again, brilliant lead magnets! Salient Features: 1) Intuitive builder and interface; no prior coding experience required. Salient Features: 1) Intuitive drag-and-drop builder.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. Featured image attribution: Unsplash.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

Kevin Indig

MARCH 28, 2023

Kevin Indig • 6 min read 12 reasons your SEO traffic is plateauing and how to fix it In this article, I explain 12 different types ways to solve traffic plateaus. In this article, I show you how to project SEO traffic and revenue. Organic traffic fluctuations can be frustrating and induce a lot of stress.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

NOVEMBER 28, 2022

Instagram stories are a powerful feature to use to engage with your audience. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. These can feature quotes, a casual video series Q&A, employee tips—the options are endless. Cute Instagram story ideas.

Brand Identity 126

Brand Identity Branding FAQ Social Media 126

SnapApp

NOVEMBER 10, 2011

Today's update adds some great new functionality to analytics, and enhances SnapApp's integration with Twitter. This includes a new look and feel, and a new chart option called "Viral Lift". This chart shows how much of the traffic to your app is generated through viral sharing versus through direct channels.

Twitter 48

Twitter Analytics Stats Microsite 48

Optinmonster

NOVEMBER 5, 2020

It gives you instant access to your target audience, can be a consistent resource for boosting your site’s traffic, and helps you get more leads and sales. In the end, you have a stunning social media feed to inspire your site’s traffic to follow you. Then, with this data, you can easily: Track social media traffic.

Social Media 106

Social Media Media Best Practices Display 106