Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 100

Marketing AI Ideal Customer Profiles Features Product 100

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. This is where following trends becomes essential.

Social Media 89

Social Media Trends Media Cross-Selling 89

Tomorrow People

JANUARY 8, 2021

Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. 2021 marketing trend 2: Product marketing takes the lead. 2021 marketing trend 5: Social purpose is no longer just a ‘nice to have’.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Live videos are mostly talked about in the context of LinkedIn profiles – profiles for individuals. Here are the improvements marketers need to know about.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Customer Experience Matrix

OCTOBER 29, 2023

It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles. What really mattered was these systems still gave CDP users access to the unified profiles. A successful concept like CDP quickly takes on a life of its own.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Conductor

DECEMBER 21, 2021

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. To help you figure out what to prioritize in 2022, Conductor combed through search data and identified the top five eCommerce trends brands will embrace in the new year.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Out of this number, 44% use Instagram to shop.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

BenchmarkONE

JANUARY 4, 2023

There are trends to look out for, and if small business owners prepare and plan as soon as possible, it could help them stand out against bigger businesses they may be in competition with. . This article gives insights into the trends your small business should capitalize on this year. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Sharpspring

JULY 9, 2021

A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. In this article, we will go over some of the top mobile UX trends to stay on top of throughout 2020. Personalization.

Trends 98

Trends Design Mobile Marketing Ideal Customer Profiles 98

Marketing Insider Group

OCTOBER 16, 2023

Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending? BuzzSumo highlights trending topics in your niche.

Paid Content 260

Paid Content Budget Programs Research Marketing Analytics Tools 260

Hubspot

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. A simple click on a prospect's profile can lead to their job title, work history, shared connections, and more.

Trends 85

Trends Ideal Customer Profiles Cold Calling Social Media 85

Navigate the Channel

NOVEMBER 21, 2023

In this article, we will explore the five marketing trends that are poised to make a substantial impact in 2024. #1 This shift is not merely a passing trend but a fundamental transformation in how businesses engage with their audiences. Search engines like Google prioritize video content, often featuring videos in search results.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Digilant

MARCH 7, 2023

This new trend stems from three primary sources: Voice search is faster than typing. For those looking to level up their SEO initiatives, incorporating and considering the trends behind voice search can be incredibly effective. Focus on featured snippets. Right now, featured snippets are an SEO goldmine.

Search Marketing 52

Search Marketing Trends SEO Campaigns 52

The Point

OCTOBER 29, 2021

It’s the rare organization that can dedicate valuable sales time to monitoring and responding to each and every trial customer, so chat is an ideal tool for responding to specific actions (or lack thereof) and engaging the user in conversation that, for example, points to other, related features that he/she might also find useful.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Sprout Social

APRIL 29, 2024

Additional features like sentiment analysis, social listening and AI-powered workflows let users keep a close eye on their audiences and quickly jump into the conversation if needed. Trends Report: This report will show you trending hashtags and topics related to your brands, as well as which people and brands engage with you the most.

Work Management 52

Work Management Marketing Management Branding Budget Programs 52

Outbound Engine

AUGUST 6, 2020

Use these five LinkedIn features to help your business and boost your professional reputation. LinkedIn has segmented much of content into categories like Editor’s Picks, learn within 30 minutes, and trends. How this LinkedIn feature can help your business: There is really no downside to continuing education.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Porch Group Media

MARCH 24, 2022

Check out these top moving statistics and trends by state, as featured in the ProMoverReviews 2022 Report : Alabama: People who immigrate to the US from other countries are least likely to settle in Alabama, of any state. 2021 New Mover Trends Report from Porch Group and V12.

First-Mover Advantage 52

First-Mover Advantage Trends Marketing Report Statistics 52

Valasys

MARCH 27, 2023

From scrolling through Instagram reels for hours to keeping up with the latest TikTok trends, social media has a way of captivating us like magic spells cast by Harry Potter himself. As we enter 2023, new trends are emerging that are set to take the digital world by storm. But did you know that social media is constantly evolving?

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Modern B2B

JULY 20, 2023

Our digital team at Modern have been testing audience expansion, which enables you to reach new and relevant audiences in campaign types to gain insights on this feature, and explore how it compares to the departed audience type. The post Keeping Pace: Key Platform Updates and Trends appeared first on Modern l B2B Marketing.

Trends 52

Trends B2B Thought Leadership Privacy Marketing Analytics Tools 52

BOP Design

DECEMBER 15, 2020

We hope that most of 2020 will soon become a memory, but a lot of trends that held sway will continue to grow in importance. While website chat features are certainly not new, they’re becoming more and more prevalent, particularly for B2B companies that tend to have long, complex sales cycles. Have you noticed the trend yet?

Trends 73

Trends Marketing Websites Marketing Management B2B 73

Hubspot

JUNE 26, 2020

In this blog post, I'll highlight seven of the most valuable YouTube features that can help you get more video views. YouTube Studio Features. Before we dive into some of the key YouTube Studio features you'll want to use, here's a quick demo of how the overall tool works: 1. Featured Video or Playlist Autoplay.

Youtube 101

Youtube Features Keywords Click Rate 101

Conductor

JANUARY 5, 2022

To help your health tech solution stand out from the crowd, we analysed Conductor search data and uncovered the top 5 UK digital health trends for 2022. Read on to learn which trends make the list. Trend #1: Workplace wellbeing. Trend #2: Telemedicine and virtual healthcare. Trend #3: Genomics. Garmin Watch (90.5K

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Such as Instagram Native Feature, Meta Business Suite, and SocialPilot Scheduling Tool. It has many features that fill up the void left behind by others.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Martech

MARCH 11, 2024

The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Right now, Reddit Pro is still in the testing phase with more features expected to be added later this year.

Tools 83

Tools Brand Identity Branding Comparison 83

Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. Everyone wants to figure out what trends are next in their respective industries. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Porch Group Media

FEBRUARY 1, 2022

Watch our webinar which unveils new research, conducted with the Harris Poll, featuring the 2021 New Mover Trends Report. Highlights of the webinar include an overview of today’s mover, revealing The Profile of Today’s Mover , How Today’s Mover Spends , and How Today’s Mover Feels. Download the 2021 New Mover Trends Report.

Webinar Metrics 52

Webinar Metrics First-Mover Advantage Demand Trends 52

Hubspot

APRIL 23, 2020

In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.". Does that exist in the business world?

Linkedin 98

Linkedin Features Paid Search Agency Marketing & Strategy 98

Sharpspring

JANUARY 7, 2020

A recent estimate from Statista indicates that the number of online shoppers will grow to more than 230 million by 2021; it’s vital to reflect the most recent trends in your mobile ux. In this article, we will go over some of the top mobile UX trends to stay on top of throughout 2020. Personalization.

Trends 61

Trends Mobile Marketing Ideal Customer Profiles Display 61

Stevens & Tate

FEBRUARY 16, 2024

Applies to websites and social media profiles/content : SEO is not limited to websites alone; it extends to social media profiles and their content. By optimizing social media posts and profiles with relevant keywords and metadata, you can boost their discoverability both on social platforms and search engines.

Social Media 98

Social Media SEO Optimization Media 98

Conductor

SEPTEMBER 30, 2020

It’s your website, blog, YouTube videos, social posts, press coverage, and today, even your brand’s profile on Amazon. More features available now. The post Conductor New Feature Roundup | Summer 2020 appeared first on Conductor Spotlight. Measure with Flexibility: Amazon Rank Tracking is Available Now.

Features 52

Features Amazon Enterprise Management Domain 52

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

You’ll get hands-on and define IP address restrictions for profiles, learning how to deny logins from any other IP addresses. Instead of reading documentation, you get step-by-step instructions on how to navigate the System Administrator profile and edit the Login IP Ranges. Cue the confetti!

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Spiralytics

MARCH 29, 2023

In addition, Facebook is also stepping up its game by rolling out new features that would help brands keep their audience engaged and interested. One such feature that Facebook has launched is Reels. Facebook shows your Reels in the user’s Feeds, and they can view your content even if they aren’t following your profile.

Facebook 116

Facebook Brand Identity Branding Social Media 116

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

B2BMarketing.net

APRIL 18, 2024

Strategies for compelling content When asked about creating engaging audio content, Dots stresses the importance of understanding the ideal customer profile. Once you have a comprehensive profile of your target customer, then you can start to form a strategic content calendar around that.”

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Adobe Experience Cloud Blog

JULY 13, 2018

Here are five trends and how to take advantage of them to move to the front of the pack: 1. Feature the products or services that generate the majority of your revenue on your homepage and make them easy to find. So, there you have it: Five crucial data-driven marketing trends to adopt or start using more extensively.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113