SmartBug Media

FEBRUARY 5, 2020

Long gone are the days of publishing high volumes of low-quality, wafer-thin content and expecting your search engine rankings to increase. Optimize Content to Obtain Google Featured Snippets. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Understand Search Engine Ranking Factors.

SEO 87

SEO Tips SERP Content 87

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Much clearer! Do your keyword research.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. Sure there have been plenty of components to SEO that have remained static for all this time. Ways you can evolve your SEO strategy.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Go to Google Webmaster Tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Go to SEMrush and enter the post URL into the top search bar. Google Analytics (GA) doesn’t pull the “[link] part of a URL, so make sure you manually enter it. How recently have you updated the post?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Moz

AUGUST 7, 2019

Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. Almost all content was evergreen and highly tactical — I made it a rule that we’d never agree to publish fluffy pieces, whether it was sponsored or not. That means, the editorial process is intense and laborious. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's why it's important for marketers to understand the Google knowledge graph and how to create content that winds up in the knowledge panel you see on so many search engine results pages (SERPs) today. Really small. Both had fewer than five employees.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

OCTOBER 17, 2018

A handful of unique features for this website make it compelling to marketers: Follow users -- and be followed. Quora emulates a feature of Twitter and LinkedIn in that it has a follow feature. Quora shares features with other popular social applications, so what makes Quora unique? Access new audiences via Quora emails.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Becker admits, "Featured snippets are kind of like the lottery. Keyword Research is All About Telling a Story.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

DECEMBER 5, 2011

As more and more examples of excellent Google+ business pages and creative use of the network's unique features arise, more instances of huge Google+ misses are also becoming apparent. This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam.

Google 28

Google Business SERP Custom Publishing 28

Hubspot

SEPTEMBER 7, 2011

Claim Your Page's Vanity URL: Once you've created your business Page, make it more shareable and easier to find by creating a more recognizable vanity URL (e.g. Auto-Publish Blog Content: Start populating your Page's wall with content! link] at [link]. Warning: Don't put too much emphasis on automation.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. Step 6: Publish your webinar on YouTube. Include a video transcription for every video you publish.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. This will help Google use that data and display it in the SERPs. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JANUARY 24, 2020

The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. A study published on Moz found that there is, indeed, a strong correlation between links and rankings. URL Structure. Crawl errors.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. Optimizely.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Conductor

JULY 6, 2022

With robust enterprise SEO strategies, you can run awareness-building campaigns and highly-targeted regional or product-specific campaigns to increase your brand’s visibility on SERPs (search engine results pages). Go after featured snippets and people also ask search results. See the example below. People also ask.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Hubspot

DECEMBER 17, 2013

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. I know, it seems obvious, but just. is one of the easiest ways to improve your organic search performance. Now think about it.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

FEBRUARY 20, 2019

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. Publishers can give Google these details by including structured data in the backend of their webpages. Google rich snippets.

Google 77

Google Tagging Click Rate Display 77

Hubspot

APRIL 25, 2017

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). But consider that even the average shortened URL takes up about 23 characters -- that leaves you with about 116 characters left for the title and any accompanying text. Let's start with SEO. Meta Description. Original Content.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

NOVEMBER 27, 2012

Plus, if you're not already using some of these new features (or perhaps didn't know they existed), what better time to get started than the new year? In June, Facebook launched an important feature for marketers who use sponsored ads. Using this criteria, advertisers can publish updates right to a user's homepage.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. At Sales Hacker, we had an aggressive publishing schedule, with 4-5 new blog posts going live each week. URL structure.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Even if the publish date of the content is months or years old, search engines prompt users to view it, meaning it is high quality and more likely to convert leads. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

APRIL 30, 2018

Optimize URL, Title Tags, Headers, Meta Description, and Content. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Add Location Pages to your Website.

SEO 101

SEO De-duplication Work Management Aggregators 101

ClearVoice

JUNE 9, 2020

” ~ HubSpot. ’ Research published in the Journal of Consumer Research says, “For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch.” Don’t lead with features and benefits. When do writers write about products? Don’t do that!

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Hubspot

JUNE 5, 2012

Another great feature of Google Webmaster Tools is its breakdown of errors in its Diagnostics section. You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This quick snapshot gives a publisher or SEO manager a quick reference as to where changes can easily be made to help optimize the page.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

MARCH 16, 2023

Personalize your URL. But first, you need to personalize your URL. Click “Edit public profile & URL.” Click the little pencil to edit the URL. Click the little pencil to edit the URL. Keep the URL simple. One great but underrated feature is adding media. Pin featured posts.

Linkedin 83

Linkedin Ideal Customer Profiles Banners Profiling 83

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. Today’s SERPs are blended. One interesting feature is SpyFu’s ability to go back in time. The essential feature is adding reviews to your site for products. High conversion rates aren’t an accident. Image Source ).

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Outbrain

JANUARY 1, 2020

For example, when you write meta descriptions properly, it provides useful search results for readers, and helps you gain user click-through from the search engine results page (SERP). You can optimize your URL slug, too. This is the part of your URL that comes right after the domain extension. Be factual and authentic.

SEO 58

SEO Marketing & Strategy Marketing Strategy Webinar Metrics 58

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. While you’ll most often see backlinks as hyperlinked text with descriptive anchor text, they can also show up in the following ways: A URL on a website, social media post, or podcast episode description.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Outbrain

JULY 8, 2019

If you remove a web page or adjust the URL, make sure to implement redirects so it does not become a broken link. Your web page is not the only place where your content assets will be featured. Attractive video content will encourage other publishers to embed your videos into their web pages. Off page written content.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47