Customer Experience Matrix

JANUARY 25, 2012

Seamless combination of contact management with social media is a big deal: when I showed Nimble to a colleague who runs a public relations agency, her eyes lit up. Integrations are currently available for Outlook, Gmail, Google Calendar, MailChimp email, Wufoo web forms, and HubSpot marketing automation.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Sprout Social

APRIL 15, 2020

Jen Hartmann , the Director of Strategic Public Relations for John Deere, suggests imagining your content amongst COVID-19 alerts to help decide whether to keep or cancel a given message. Hubspot reported that the number of closed-won deals and new deals created are declining. What SMMs can do: Coronavirus (COVID-19) outbreak.

Marketing & Strategy 141

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 141

Hubspot

JULY 6, 2021

In the early days before we launched our company, all we had was our story to draw people into our funnel," THE MOST founder and CEO Dawn Myers told HubSpot. Francis Perdue, CEO of public relations firm Perdue Inc. My favorite feature is the ability to duplicate and switch up the content in a split second.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

NOVEMBER 2, 2018

Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Outgrow

DECEMBER 27, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . EPISODE 093: Insights on SaaS, Remote Culture, and Ecosystems From HubSpot’s #1 Elite Partner Agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Schubert B2B

JUNE 7, 2019

Many B2B companies have also noticed success by utilizing their social media accounts for public relations and customer service outlets as well. According to Hubspot , a Tweet will get just about all of the engagement it is ever going to get within an hour of the post going out. Myth 5: The More Posts, the Better.

Social Media 85

Social Media Media B2B Buyer Personas 85

ClearVoice

JANUARY 26, 2024

Hubspot ] Well-crafted FAQs, How-to guides, and tutorial videos empower customers to independently find solutions to their issues, improving their overall experience while reducing support costs (hello: bottom-line impact!). They grew their brand from the content and conversations they were sparking where their customers live online.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

MARCH 19, 2020

Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Wistia is a professional video hosting platform with analytics and video marketing tools (it also has HubSpot integration). Using Videos for Lead Generation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

MAY 2, 2019

The actors would then boast about the camera phone’s features to the tourists, essentially giving them a demo of the product without them consenting to or being aware of it. In 2002, Sony Ericsson released their first camera phone and hired actors to pretend to be tourists and ask passersby to take their picture. BlackBerry.

Ideal Customer Profiles 75

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 75

Hubspot

FEBRUARY 13, 2014

WordPress, About.me, and Wealthfront''s Public Relations Process. In this fascinating article , public relations professional Brooke Hammerling goes into detail on how some very notable startups, like WordPress, About.me, and Wealthfront, continue to score big wins in the press. Pandora''s Product Development Process.

Process 28

Process Work Management Marketing Management Planning 28

Hubspot

JANUARY 13, 2014

Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Participating companies should submit their blog URLs on this page to enter the challenge.

Tips 28

Tips Public Relations Inbound Marketing Hubspot 28

The Effective Marketer

JANUARY 11, 2010

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. Good question! Make sure you take those into consideration, especially on tie breakers.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

APRIL 9, 2009

One of the more interesting features is the ability to search for salaries paid at a specific company. The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

Hubspot

MARCH 27, 2018

It didn't take long for someone to comment that barely one-fourth of the experts featured in the article were women. and was the Director of Public Relations for global fashion brand, Akademiks. She has been featured in the Huffington Post, Fast Company, and Teachable. Christina Rice @CRicePR. Joanna Wiebe @Copyhackers.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

The Effective Marketer

JUNE 21, 2009

3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 10, 2010

Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. There are some do’s and don’ts that I use to guide clients with regard to brand mascots. For example, don’t let your brand mascot share the spotlight with other characters. United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

MAY 4, 2017

David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms. Here are three ethical pillars of public relations and advertising professionals -- that under no circumstances should be breached. Camel Ad Image via AdAge.

Advertising Agencies 73

Advertising Agencies PR Paid Search Agency Advertisements 73

Hubspot

NOVEMBER 3, 2014

Check out the SlideShare created by HubSpot''s Melissa Obleada and get some key takeaways below: As you can see, some common themes emerged: Playing Coy Doesn’t Work. Similarly, if one of an anchor’s colleagues just did an in-depth feature on your company, chances are he or she won’t take kindly to being pitched an almost identical story.

PR 28

PR Guerilla Marketing Public Relations Press 28

Hubspot

MAY 1, 2017

Duhigg summarized it well in his article: Using data to predict a woman’s pregnancy, Target realized … could be a public-relations disaster. Curious to learn how to do that with your HubSpot Marketing and Sales software? While this level of personalized marketing is admittedly fascinating, it could backfire. 2) Vidyard.

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

OCTOBER 3, 2019

However, public relations (PR) is a constantly evolving industry. When you begin looking for PR conferences to attend, keep in mind that they don't need to have a public relations focus. Best for: All public relations practitioners. Best for: All public relations practitioners.

PR 14

PR Conference Public Relations Peer-to-peer 14

The Effective Marketer

SEPTEMBER 23, 2009

The Meeting of the Minds is a free series of webinars featuring some of the great minds in academia such as Don Schultz, Gary Lilien, Dave Reibstein, Paul Farris, Tim Ambler, and others. An advisory firm that focuses on linking marketing to financials, they have great stuff when it comes to marketing ROI and on marketing measurement.

Training 100

Training Planning Work Management Marketing Management 100

Hubspot

FEBRUARY 5, 2014

That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.).

CMO 28

CMO Startups Digital Marketing Funnels Public Relations 28

Hubspot

DECEMBER 14, 2010

” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).

PR 28

PR Paid Search Agency Advertising Agencies Planning 28

The Effective Marketer

APRIL 29, 2009

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JUNE 13, 2009

I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. But that’s another story.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

The Effective Marketer

MAY 29, 2009

additional features, more convenience, better value, etc.) Everyone wants that feature. Why would Amazon increase the price substantially without giving customers any additional benefit is still a controversial subject , but the lesson is clear: Unless you have a good reason (i.e. The 3G is definitely worth the price.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Content Standard

NOVEMBER 26, 2016

Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. This year’s standout videos featured acclaimed filmmakers and star-studded talent; dramatic fictional story lines and inspiration, real-life profiles. million words.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Feature a newsletter signup box prominently near the upper-right corner of your blog.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

MAY 25, 2011

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Heck, at HubSpot, we do it, too! a podcast interview featuring your CEO). Connect with HubSpot :

PR 28

PR Social Media Media Blogger 28

Hubspot

JANUARY 2, 2012

The new Facebook is here and brings with it features that call for some changes in Facebook marketing. Google News Standout Tag Features Quality Content. As marketers, and especially as public relations specialists , we know the importance of not only creating content, but being recognized in content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

FEBRUARY 26, 2020

Probably one of the most beneficial forms of publicity is traditional radio and the accompanying blog coverage. If your work is featured with one local station, the likelihood of natural syndication increases. Radio networks work together and bounce content from site to site.

Television marketing 97

Television marketing Paid Search Agency Marketing Agencies 1 Advertising Agencies 97

Hubspot

FEBRUARY 7, 2014

Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication: Removing "public relations" from my topics, though, helped improve the relevancy of the results.

Public Relations 28

Public Relations Social Networks Content Paper 28

The Effective Marketer

MARCH 15, 2009

You can have a developer who is fast and accurate at writing code, but it doesn’t matter if you make the wrong features. You’re absolutely right that all the productivity in the world doesn’t matter if you’re not working on the right stuff! I see the same thing in software development. United States License.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Hubspot

JUNE 9, 2010

As seen in the image above, BP's search result is featured as the sponsored (PPC) link at the top of search results pages for those search terms, linking to BP's official web page in response to the oil spill crisis. Let this be a lesson in crisis communication for marketers and public relations professionals.

PPC 28

PPC Campaigns Allocation Brand Identity 28

Hubspot

OCTOBER 18, 2013

Shipped a teeny tiny feature? For example, Evernote , like HubSpot, offers unlimited vacation to all employees. inbound marketing public relations' Write a press release. Hired a new executive? Write a press release. Painted a wall in your office? Duh -- press release, everyone is going to want to hear about that.

PR 28

PR Press Public Relations Startups 28