The Marketing Blender

OCTOBER 14, 2022

A study by Forrester found that Instagram users are 70% more likely to make a purchase based on something they saw on the platform than non-users. . Thanks to the platform’s built-in shopping feature, users can browse and purchase products without ever leaving Instagram. 3 LinkedIn Sponsored Content. Recent Posts.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Marketing Insider Group

SEPTEMBER 14, 2020

But, the website, LinkedIn profiles, content, and messaging do not speak to the account-specific and competitor-specific gaps that result in 50% more go-live delays and 32% less KPI success at go-live and post-implementation. Check out our virtual LinkedIn training to see how profiles can drive more selling conversations.).

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

6sense

JULY 22, 2020

Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear. Native Retargeting is one of 6sense’s robust advertising features focused on engaging target accounts via the publishers where customers want their ads to appear.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Top Rank Marketing

AUGUST 14, 2023

The list of speakers is a who’s who of B2B marketing including marketers from major B2B brands like Forrester as well as expert consultants like Ahava Leibtag. Or if you want to learn about how webinars can accelerate your pipeline, why not learn from Forrester Vice President and Principal Analyst Lauro Ramos? The list goes on.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Metadata

FEBRUARY 5, 2024

Refuse to be B2B-oring Most B2B marketers read from the same script: LinkedIn ads with similar messaging. Launched in August 2021, the campaign features six videos about the awkwardness and absurdity teammates put up with if they return to the office. Psst…we’re talking about Jira.) Blog posts targeting the same keywords.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Top Rank Marketing

AUGUST 30, 2023

We extend our heartfelt soon-to-be autumn congratulations to each of the B2B marketing leaders featured in this eleventh edition of B2B Marketers on the Move, and extend our thanks for those who have shared insightful B2B marketing career advice. Don’t let success hinge on unspoken assumptions.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 95

Analytics Tools Best Practices Tagging 95

Marketing Craftmanship

JULY 1, 2013

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Thought Leadership 100

Thought Leadership Merchandising B2B Thought Leadership Wikipedia 100

6sense

DECEMBER 10, 2021

Within the past quarter alone, the company launched more than a dozen new features and enhancements, including: Support for Microsoft Dynamics CRM to enable users to build 6sense account segments with Dynamics data. Account-based analytics for LinkedIn ad campaigns targeted to 6sense segments via 6sense’s LinkedIn advertising capabilities.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Vidyard

MARCH 20, 2018

There is nothing worse than emailing a prospect assuming they work for Company XYZ when a quick LinkedIn search would have told you they left for another company 2 months ago (we’ve all gotten those emails, and delete them right away). Forrester reports that social selling is no longer optional–it’s required.

Forrester 112

Forrester Outreach Social Networks Curation 112

Sword and the Script | B2B

NOVEMBER 23, 2021

That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

SpotMe Blog

JUNE 13, 2023

And if you make it onto our list, we will send you a promotional kit you can use across all your channels to showcase that you are featured. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. We will review your information the next time we update it.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

AUGUST 3, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and RPA isn’t a magic wand.

Enterprise Management 111

Enterprise Management Work Management Account Based Marketing Marketing Management 111

KoMarketing Associates

MARCH 24, 2014

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. Specialization: Digital selling for B2B teams, LinkedIn and financial services. Corporate Visions: Mastering Remote SellingTraining Program. Expert: ON24 , 6Connex , INXPO.

Training 141

Training Top of Funnel Resources Work Management 141

Marketing Insider Group

JULY 22, 2015

Yes, helping to frame the business opportunity and presenting features and benefits are essential. Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

B2B Digital Marketer

MARCH 14, 2024

00:01:56 – 00:02:39) Revealing research with Forrester, George shows that only 1% of marketing leaders are satisfied with their content strategies, highlighting a gap in strategy execution. (00:03:43 00:27:10 – 00:27:55) Insights into account-based marketing (ABM) and its alignment with broader marketing goals for optimization. (00:34:54

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Lake One

APRIL 18, 2023

Are you missing features or wishing that a tool could do something else? You can search for additional features in your existing tools; plenty of sync tools will make your experience more unified if you need to keep the tools you have. Take a breath and consider the following order of operations as you proceed.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you’re watching this live on LinkedIn, we’re on LinkedIn and YouTube today, Alan, live. If you are participating live on LinkedIn right now, you have a chance to be part of the show.

Top of Funnel 97

Top of Funnel Lead Scoring Lead Ranking CMO 97

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M They use UTM links to track the customer’s path beyond the LinkedIn post. “We’re

Social Media 101

Social Media ROI Work Management Marketing Management 101

Martech

NOVEMBER 11, 2022

One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content. The digital experience platform (DXP) category features vendors who offer some or all of these solutions.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Martech Advisor

DECEMBER 12, 2019

Featured speakers for 2020: Kristin Reilly, VP of Global People Experience at Walmart; Brad Maglinger, VP, Digital Research and Design at Marriott International; Raj Sivasubramanian Customer Experience Leader, CCXP at Airbnb. Featured speakers for 2020: Horst Schulze, Founding President and COO at Ritz-Carlton; José S.

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

Vidyard

OCTOBER 31, 2016

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I About Vidyard.

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Vidyard

OCTOBER 31, 2016

The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Marketing Automation Services 50

Marketing Automation Services Enterprise Management Work Management Marketing Management 50

Lake One

JUNE 6, 2023

Are you missing features or wishing that a tool could do something else? You can search for additional features in your existing tools; plenty of sync tools will make your experience more unified if you need to keep the tools you have. Take a breath and consider the following order of operations as you proceed.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. We help them use the data either directly in systems like Salesforce, for BDR outreach in LinkedIn, and through ABM platforms like 6Sense and Demandbase.”

Buying Cycle 89

Buying Cycle Intent Ideal Customer Profiles Planning 89

ClickZ

OCTOBER 18, 2019

Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. New AI-powered features. A 2018 report by Forrester lists Terminus among one of the top fourteen ABM providers that matter most in terms of significance in the industry. billion by 2023.

Account Based Marketing 49

Account Based Marketing ABM Marketing Automation Services Bombora 49

Salesforce Marketing Cloud

FEBRUARY 14, 2022

Professional development is key to giving employees the skills they need to succeed, while keeping them happy amid growing resignations and career shifts, according to a recent LinkedIn Learning report. Our new video series, “ Think Outside the Quota ,” features advice on how to engage the best talent to ensure business growth.

Work Management 98

Work Management Customer Surveys Training Forrester 98

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Quintly also covers Facebook, Twitter, Google+, LinkedIn, and YouTube.

Analytics 85

Analytics Tools Best Practices Tagging 85

Vidyard

JANUARY 8, 2021

SalesLabs offers a free downloadable LinkedIn outreach sequence, online workshops (both live-streamed and on-demand) as well as comprehensive coaching options. It covers things like how to minimize distractions while working remotely and using digital resources to more effectively reach and communicate with buyers.

Training 74

Training Top of Funnel Resources Work Management 74

Brandpoint

JUNE 18, 2020

Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. A Forrester paper suggests that a coronavirus-centered informational page containing key contact information is critical for banks and credit unions right now. Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

Only B2B

AUGUST 21, 2023

Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. They also provide features for lead tracking, follow-up, and engagement. Automating Lead Generation through Social Media Platforms Social media platforms themselves offer automation features for lead generation.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Terminus

JUNE 15, 2021

We’re a recognized leader in The Forrester New Wave : ABM Platforms, Q2 2020 report where we received a differentiated rating in seven of the 10 criteria evaluated including account selection, engagement channels, and product roadmap. Terminus pioneered the account-based transformation. Keep your eyes on Terminus this year.

Enterprise Management 48

Enterprise Management Account Based Marketing Work Management Planning 48

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Media Contact: Brad Hem. Phone: (281) 543-0669.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Business purchasers use Linkedin as their social media platform of choice. Evernote featured a video testimonial from William Werner of Craftsman and Wolves bakery.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65