KoMarketing Associates

NOVEMBER 18, 2020

In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn. In this post, let’s dive into 6 new LinkedIn Ad features that advertisers around the world are thankful for.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

Search Engine Journal

OCTOBER 20, 2022

Google’s new My Ad Center lets users disable targeted advertising without giving up helpful features like personalized search results. The post Google Lets You Disable Targeted Ads & Keep Personalized Searches appeared first on Search Engine Journal.

Ads 92

Ads Personalization Google Advertisements 92

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 119

Features Marketing Analytics Tools Google Demographics 119

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. Get MarTech! In your inbox.

Features 127

Features Google Privacy Eye-Tracking 127

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Martech

AUGUST 9, 2023

Google Ads is rolling out several new features ahead of the holiday season. The platform has made the changes in a bid to improve insights, expand access to the Search top slot, reduce onboarding time for local inventory ads, and enable marketers to quantify the impact of online-only bidding vs. Smart Bidding for store visits.

Features 97

Features Google Ads ROAS 97

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

Social Media 101

Social Media Features Media Curation 101

Martech

JANUARY 17, 2024

Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging. Many of these features are now being upgraded with AI and ML. Get MarTech! In your inbox.

Marketing AI 94

Marketing AI Enterprise Management Features Marketing Management 94

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign. Google Ads is renaming some key terms in your audience report and throughout Google Ads.

Features 107

Features Google Ads Segmentation 107

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Post updates targeted to specific audiences from your LinkedIn Company Page. Marketers can now post targeted updates from their company page. That’s changed.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

Customer Experience Matrix

MARCH 26, 2015

One area where partners are especially common is ad management. This means that integration has largely meant sharing audiences defined in a marketing automation system with demand side platforms (DSPs), so the DSPs can bid on audience members when they appear on ad networks. email-based targeting. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Martech

AUGUST 25, 2023

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.

Features 94

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 94

SmartBug Media

AUGUST 26, 2020

Recently, HubSpot added ABM features and functionality that will aid your ABM plans, and this is likely to be the start of HubSpot’s path to supporting ABM strategies. Before diving into this post, you may want to activate the ABM features within your HubSpot portal by following this knowledge base article from HubSpot.

Account Based Marketing 111

Account Based Marketing ABM Hubspot Features 111

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Trade Press Services

DECEMBER 4, 2023

With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing. To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

BenchmarkONE

DECEMBER 1, 2022

However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. It’s highly likely that you’re making the most of the common Instagram features. In this guide, we’ll discuss six Instagram features that are underutilized. Out of this number, 44% use Instagram to shop.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . Product-focused features — The heart of any good online shopping experience is the merchandise.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” So let’s dive into the Super Sweet Six: Facebook’s best features right now. Here’s an important note for non-U.S. Click To Tweet.

Facebook 128

Facebook Advertisements Advertising Features 128

Convert

APRIL 19, 2021

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. In particular, if your PPC is Google Ads. Google Ads traffic is poised for conversions. Google Ads has purportedly leveled the playing field for advertisers with smaller budgets. Here’s why. QUERY SAMPLE #1.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Litmus

OCTOBER 30, 2020

Although it only took up one slide and a few seconds during the announcement video, Google’s updated CSS support adds some extremely useful features for email developers. Try out some of the new features like CSS grid in the AMP Playground. Hopefully, we’ll also see this new limit added to HTML emails soon. Animations.

Features 115

Features Paid Search Agency Class Google 115

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* If/then branches are one of the most powerful workflow features in HubSpot. Add to Ads Audience in Workflows. Now you can take it one step farther by adding contacts to an ads audience via a workflow.

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Salesforce Marketing Cloud

DECEMBER 14, 2023

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

SmartBug Media

FEBRUARY 7, 2022

In this article, let’s look at the six most helpful automation features in HubSpot that can save you lots of time and effort once implemented. Because you can trigger an email based on any number of events, this is a feature both marketers and salespeople can use for so many different use cases. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds. Over-the-top ads let marketers effectively target audiences through data collection.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. From new popup embed features to audio file uploads and A/B testing capabilities, we’ve got a lot of good stuff this time! New Features 1. But that’s not all!

Outgrow 52

Outgrow Features Product Lead Gen 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. From new popup embed features to audio file uploads and A/B testing capabilities, we’ve got a lot of good stuff this time! New Features 1. But that’s not all!

Outgrow 52

Outgrow Features Product Lead Gen 52

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Marketing Insider Group

FEBRUARY 5, 2024

In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. Sure, it’s packed with features, but sometimes, simplicity wins. It’s not just about learning new features. But don’t worry, we’re not just here to vent.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Launch Marketing

OCTOBER 21, 2020

In a previous blog , we provided an overview on how LinkedIn ads operate and why B2B organizations benefit from using them, as well as some key features. While this blog is still a useful resource for B2B marketers, both experienced with LinkedIn Ads and novice to them, a number of new LinkedIn ad features have since been rolled out.

Paid Search Agency 62

Paid Search Agency Linkedin Features Ad Frequency 62

Aberdeen

FEBRUARY 6, 2019

It’s the targeting and identifying of specific, key decision makers within those flagged accounts that proves as difficult as it is necessary to close on them. In a blog post on Demandbase.com , Matt Aaronson explores targeting the right prospects within target accounts in B2B advertising. Intent Targeted Ads.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

It’s the targeting and identifying of specific, key decision makers within those flagged accounts that proves as difficult as it is necessary to close on them. In a blog post on Demandbase.com , Matt Aaronson explores targeting the right prospects within target accounts in B2B advertising. Intent Targeted Ads.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Inbox Insight

MARCH 29, 2022

Marketers tend to seek more quantifiable results which have the ability to demonstrate ROI – particularly when pressure from stakeholders places emphasis on targets and objectives, requiring accurate reporting to establish how well they are being met. Why should brand awareness feature in your B2B multi channel strategy?

Multi-Channel 106

Multi-Channel Advertising Channels Allocation Features 106

Optinmonster

AUGUST 13, 2021

This list will give you features, pricing, and what you can expect when you switch over from ActiveCampaign. Here’s where ActiveCampaign stands out: Send customized newsletters and messages targeted by contact’s interests. Now where OptinMonster really stands out is its powerful targeting features.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69