One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing. The reason being, you will want Facebook users to be able to discover your Facebook Page through their friends’ But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve. Whether you are a small local business, or even

SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. Balderdash! Here are (part one of) some of the best posts

Without the magic of SEO, people wouldn't be able to find you on the ever-powerful Google and other search engines. When executed well, public relations can positively impact the SEO of your company. previously wrote a posting about how to " SEO Your Press Release ." I've been in public relations for over 10 years. But it wasn't until I went in-house in late 2005 that I even heard these three letters: S - E - O.

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV . In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it.

MySpace and Facebook sign real-time search deals with Google Facebook Pushes People to Go Public Time spent on Facebook by 18-24 year olds declines Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King".  (Previously, Here is our 2009 year in review.  Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news.

Social Media: The Need For Measurement by SEO Book Peter 2009 in Review: The Rise of Social Media by The Milwaukee SEO Tony Facebook Marketing Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic.

Here are some basic points to measure:   Tweetburner Subscribers, Followers, Fans: One way to track the success of your programs is by the steady growth of subscribers to your blog, followers on Twitter or fans on Facebook . While a basic stat, this can have huge SEO implications for your site, which in turn, increases your visibility on search engines. Copyright 2007 by noblelgnoble This is the sixth post in a 6 part series on how I using social media.

While much of the material here is well-covered in blogs and other books, even experienced SEOs are likely to find a few new ideas here. Here are several more key SEO insights provided by King: Wordtracker's fee-based tool goes beyond free keyword tools by tracking what it calls a keyword effectiveness index. Spend the extra money to include link text for your URLs rather than using 'naked' URLs for maximum Google juice." Use social Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search

Essentially, dropping assets onto third-party, content-specific sites which brought added traffic value beyond just the hosting itself; making it easy to share and find (think SEO).  Assets would then be served into a promotional site (think Facebook Fan Page, corporate blog site, or the like) The marketing goal:   Integrate a company domain splash page with social media promotional networks Other Twitter Topics:      Tools for Business Teams       Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++   (Read time = 2 minutes)   Amazing how tangent conversations creep in from unexpected places. 

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. Then set up a Twitter , Facebook and/or LinkedIn page—whatever makes sense for your audience. The more you produce, the more content emerges in your name, your brand. You and I were on a con call the other day and the topic of Facebook came I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect.