B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. At the show Facebook and Twitter provide good coverage in addition to YouTube.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

SmartBug Media

MAY 20, 2020

Then promoting your webinar is absolutely essential. With all the time and work that goes into contacting potential speakers, setting up logistics, and creating content, it only makes sense to do everything you can to show off the final product. Luckily, there are many ways to promote your webinars before, during, and after the events.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

Webbiquity

OCTOBER 10, 2017

It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Trade shows have been a staple of B2B marketing for a long time.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 77% of business decision-makers found at least one new supplier at the last trade show they attended. Promote the location. Leverage event sponsors with promotion.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

Webbiquity

NOVEMBER 9, 2021

Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Social Media Account Profiles (Especially LinkedIn). ” In other words, brevity is hard.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Will key customers, prospects, and media be attending this trade show? Remind People How Useful It Is.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Directive Agency

OCTOBER 21, 2016

Are you trying to get started with Facebook advertising but struggling to determine exactly where to start? With so many campaign options and strategy that can be implemented, it’s a little terrifying to dive into Facebook advertising. This is one of the most effective features that Facebook offers through it’s advertising.

Tactics 70

Tactics Facebook Brand Identity Branding 70

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. And in two dimensions: the types of content that will be produced, and the channels or tactics that will be used to distribute and promote that content, to get the word out.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. The Company. Year founded: 2016. Funding rounds: Bootstrapped.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Envy

MARCH 25, 2019

Your ecosystem may have transitioned somewhat online to LinkedIn, Reddit, and Facebook (the list goes on), but it’s still fulfilling the same role as professional associations, trade forums and conferences. Trade shows. Much as I wish that trade shows would vanish into thin air, the internet hasn’t killed them.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

The Point

MAY 28, 2019

Generating chats in response to a trade show promotion as a way to book qualified meetings at the show. As part of an ABM strategy or target account campaign, providing a chat experience personalized by company, industry, persona, or even individual contact. Inserting chat into a lead nurturing.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Biznology

APRIL 13, 2020

How to explain my longtime fascination with trade shows and business events? In 2005, I decided to research and write Trade Show and Event Marketing: Plan, Promote, Profit , to help B2B marketers think strategically about extracting more value from their investments in business events. Intent data for prospecting.

Trade Show 163

Trade Show Product Planning Intent Data 163

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencer marketing offers a variety of unique benefits but also presents its fair share of challenges.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

SpotMe Blog

FEBRUARY 2, 2022

Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. They offer direct integration with Google Analytics and Facebook Pixel. These will help you track event promotion. Founded in 2008, vFairs is a virtual career fairs and virtual trade shows pioneer. Accelevents.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Binary Demand

JUNE 27, 2023

It typically involves strategies and techniques, such as targeted marketing campaigns, networking events, trade shows, content marketing, email marketing, and social media outreach to capture qualified accounts’ interest and contact information. Using customized emails to push content is another effective strategy.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. In order to achieve this goal, you need to develop a marketing and promotional strategy that has multiple layers in order to maximize your reach to prospective attendees. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

SpotMe Blog

JULY 25, 2021

Best Practices for Promoting Your Hybrid Event. Consider these hybrid event examples, both with different focuses, but still blended experiences: A large trade show that’s principally an in-person event with exclusive online content and an event app. Trade shows. Best Practices for Promoting Your Hybrid Event.

Examples 111

Examples Enterprise Management Work Management Conference 111

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. If live streaming on Facebook or Twitter (through Periscope), it gets automatically saved in the video library. Post photos and videos on Facebook and Instagram, if your brand is active on those platforms.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Lake One

MARCH 24, 2020

Instead of casting a wide net and working to qualify down to the best opportunity, you identify the accounts you want to work with and target outreach and promotion to reach and influence buyers. Outside of paid media for account-based marketing and promotion around tradeshows, retargeting is an absolute must. Activate retargeting.

Lead Generation 45

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 45

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. With SummitSync’s conference and trade show intelligence paired with automated lead engagement through Conversica’s AI Assistants, brands will be able to drive higher quality sales meetings and convert more prospects to customers like never before.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. There is no shortcut.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

OCTOBER 29, 2019

It can help you promote specific products or services, announce new launches, or showcase valuable content. That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” Email Automation. Social media integration.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Budget Programs Marketing AI 189

KoMarketing Associates

OCTOBER 25, 2013

Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles.

Link Building 120

Link Building Ad Building B2B Trade Show 120

Marketing Insider Group

SEPTEMBER 17, 2013

Most executives think marketing is the same things as advertising or promotion. We are no longer the folks who blow up balloons at trade shows. And while advertising campaigns and trade shows will continue to be a big part of what we do. The campaign-only model is dead. appeared first on B2B Marketing Insider.

Content Marketing 100

Content Marketing Trade Show Content Mobile Advertising 100

Biznology

OCTOBER 15, 2018

That desire has been incited by popular social media platforms, such as Instagram and Facebook, which have introduced new functions for video broadcast. And, make no mistake, brands have noticed this opportunity, especially since live videos on Facebook are on autoplay. The potential is immense, and it has still not been used enough.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

LeadSquared

SEPTEMBER 19, 2018

Promote on social media. Facebook and Twitter are also equally relevant for B2B. Create a Facebook page for your business and keep sharing engaging content regularly. Run targeted Facebook ads to improve traffic, conversions as well as to generate leads. How do we get more leads through trade shows?

Lead Generation 52

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 52

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100