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Basic Trade Show Booth Etiquette Rules for Staff

Navigate the Channel

Whether your company is preparing for a compact 10′ by 10′ booth or a sprawling 40′ by 50′ trade show exhibit space, the importance of training your booth staff cannot be overstated. This approach promotes a sense of equality and openness. Why is staff etiquette important at trade shows?

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5 Tips to Maximize Your Trade Show ROI

Navigate the Channel

Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success. Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI.

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Maximizing Trade Show ROI: Mastering Pre-Event Promotion and Post-Event Follow-Up with Email Marketing

Benchmark Email

Trade shows can be a significant investment for businesses, offering a platform for networking, brand promotion, and lead generation. To maximize the return on investment from these events, effective pre-event promotion and post-event follow-up are crucial.

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Trade Show Marketing Strategy for Positive ROI

SmartBug Media

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. Once you establish a foundation, you can make improvements each year.

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6 Trade Show Marketing Do’s & Don’ts

Navigate the Channel

In the world of building products marketing, trade shows are a big deal. There is perhaps no more important trade show for building products marketers than the International Builders’ Show (IBS). Which trade show holds immense importance for building products marketers?

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that?

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Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.