When marketers think about social media, they tend to focus on Facebook and Twitter. In most cases, even if I recommend a Facebook page, Twitter account, or creating a LinkedIn group, I recommend engaging in other communities , as well. Research is suggesting that Facebook and Twitter are often NOT the best places to do that. Likewise, a study of UK eCommerce retailers showed only 3% of website traffic came from social networks , with search and promotional emails driving greater traffic. So, forget that Facebook page and building a large Twitter following. MORE >>

Let’s see what you think about using Facebook as an investigation tool after reading my daughter’s guest post … Since my last post on {grow} , I’m a year older, I’ve aced all my classes, started my own blog and developed a fondness for coconut ice cream.  Today I am here to tell you a story of intrigue and revelation … a story that might forever change the way you think about Facebook. Through public information, a little resourcefulness and my best pal Facebook, you may be amazed at what I found …. His Facebook page is private. MORE >>

Share this on Facebook. Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. charging for inclusion). Preparation: What You’ll Need First. Blog URL (e.g., link]. link]. MORE >>

If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. For a long time marketers have faced a challenge in inviting new users through Facebook. While they have been encouraging people to visit their Facebook Fan Pages , it hasn't been easy to do the reverse--get email addresses into Facebook and send invitations through Facebook's messaging system. Free Download: 2010 Facebook Marketing Guide. MORE >>

I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers. What are you doing to promote your fan page? Tips on using Facebook as a good B to B marketing tool. Marketing Tips Social Marketing facebook fan page google justin wise linkedin promoting facebook fan page MORE >>