Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 167

Facebook Word of Mouth Press Paid Search Agency 167

Goodish Agency

MARCH 15, 2022

Demostory is the first browser designed for product demos. In his opinion, the importance of technical marketing comes to light when you are stuck and your sales are stalling. Story-crafting with software plays a significant role in explaining how the product will help with their obstacles. 17:35 - Scaling the product.

Product 72

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 72

The Point

NOVEMBER 15, 2022

Curious as to your opinion?”. For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. Avoid product- or brand-centric emails that simply tout your product and will only ever appeal to a small subset of active buyers. Click To Tweet.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. This connection is key and will become your product’s differentiator in highly competitive markets. Where are your customers coming from?

Product 159

Product Planning Buyer Personas Work Management 159

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. Post-purchase content, specifically, should focus on encouraging additional purchases, building customer loyalty, and preventing non-use of a product or service.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Sometimes they debate over whether or not the brand should show people in brand images, and everyone has their differing opinions. We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors.

Facebook 164

Facebook Research Work Management Case Studies 164

Webbiquity

OCTOBER 20, 2015

Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. It’s therefore no surprise that a large number of Facebook Ads are rejected.

Facebook 100

Facebook Paid Search Agency Ads Landing Pages 100

BenchmarkONE

MARCH 18, 2020

I remember when I first signed up for Facebook. I had no idea that in just a few years, everyone and their moms (literally) would be joining the platform, and Facebook as I knew it would totally change. . The Power of Facebook . Whether or not Facebook continues down a controversial path is uncertain. It was 2005.

Facebook 80

Facebook Webinar Metrics Business Guidelines 80

Webbiquity

SEPTEMBER 28, 2022

A person might be interested in fitness, a healthy lifestyle, fashion, travel, food, music, cars… These are the hints people leave behind as a form of data on Youtube, Instagram, or Facebook. For example, a business may use different email tools to promote its products and provide customer service. Birthday/ Anniversary.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 91

Facebook Work Management Ad Frequency Marketing Management 91

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Sprout Social

JUNE 1, 2016

That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Starting a business Facebook Page from scratch?

Small Business Marketing 101

Small Business Marketing Facebook Ideal Customer Profiles Business 101

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Facebook is for sharing pictures of your family vacation, connecting with old friends from school, and sharing viral videos -- right? In fact, 78% of American consumers have discovered products on Facebook. Which one is best?

Linkedin 78

Linkedin Facebook Best Practices Business 78

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

SocialPilot

APRIL 15, 2024

Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity. Make your content more productive by posting on correct times. On Facebook, you can add ‘fan of the week’ app to your fan page.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Mailmunch

APRIL 22, 2021

40% of Twitter users bought a product suggested by a Tweet. Now let’s focus on the advantages of leveraging micro-influencers to gather insight into your product. Honing Micro-influencers Insights For Product Research And Why That Matters. You can also search for them on LinkedIn, Twitter, Facebook, or Instagram.

Product 52

Product Classified Ads Paid Search Agency Marketing Agencies 1 52

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Watch the video for more actionable tips from Mary!

Facebook 103

Facebook Paid Search Agency Ads Advertising Funnels 103

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. What channels will fit your products or service?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

ConvertKit

OCTOBER 30, 2018

Some people think promoting other people’s products is so much easier than promoting their own, while other people break out in a cold sweat at the thought of it. The trick for knowing how to sell a product without feeling salesy is to make it a subtle and seamless part of your process. No, I don’t mean like that. Pressured?

Product 93

Product De-duping Budget Programs De-duplication 93

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. What channels will fit your products or service?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

JULY 21, 2020

Chatfuel helps you increase sales, reduce costs, and automate support on Facebook by building an AI-powered bot, with no coding or previous experience required. Discover which products it’s best to promote, when, on which platform, and more. Engage with prospects online and connect warm leads to a sales rep in a live chat.

Marketing AI 346

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 346

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. Influencer Marketing Influencer marketing yields a much higher ROI than other forms of promoted content. in 2022.

Work Management 103

Work Management Marketing Management B2B Marketing B2B 103

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Speakr

MARCH 2, 2018

Facebook has recently changed to their policy regarding content distribution, particularly, the paid distribution of brand-created content by influencers. For more clarity, Facebook has posted the updates in their Help Center but, to make it easy, we have taken the liberty of paraphrasing them for you. See flowchart below.

Distribution 40

Distribution Facebook Content Opinions 40

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Instagram and Facebook typically serve more established audiences; both platforms allow for a mix of new and traditional marketing approaches. What’s the key to B2B marketing success?

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Opt Intelligence

AUGUST 7, 2018

When Facebook unveiled Facebook Lead Ads, it was considered a groundbreaking product for lead generation. Facebook’s depth of knowledge on their users is unprecedented for an ad network, and the wealth of information shared on the platform could be considered a goldmine for leads.

Lead Generation 40

Lead Generation Facebook Lead Ranking Generation 40

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. UGC can be anything from a blog post written by an influencer to a website product review written by consumers. Base any adverts around real people with real life experiences of your product.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Navigate the Channel

JANUARY 11, 2024

Consumers increasingly rely on the experiences and opinions of others to make purchasing decisions, which underscores the importance of obtaining the right online reviews for your business. Facebook allows users to leave reviews and ratings for businesses on their respective pages. Remember to stay compliant with review platforms.

Work Management 65

Work Management Marketing Management Business Customer Satisfaction 65

Outgrow

NOVEMBER 10, 2020

Why Product Recommendation Quiz Drives Ecommerce Sales in 2020? Yes, they have been able to drive ecommerce sales and conversions through a product recommendation quiz. Being engaging, they make website visitors become interested in your products. But, What Is a Product Recommendation Quiz? Let’s see how!

eCommerce 52

eCommerce Product Lead Scoring Lead Ranking 52

Oktopost

APRIL 26, 2021

Nicole Votolato Montgomery, Associate Professor of Marketing at the McIntire School of Commerce, University of Virginia agrees: “The number one thing that brands are doing wrong on social media is trying to push product. Ask for product commentary. Share the results, deliver on their opinion. Conduct polls.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Biznology

OCTOBER 27, 2020

For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. If they feel like they can trust you, they are more likely going to recommend your services and products to other people. Listen to their opinions. Each social media has a dominant audience.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Vidyard

JULY 12, 2021

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. 95% of video marketers said they felt they’d increased understanding of their product or service using video. 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Hubspot

OCTOBER 2, 2018

When Facebook announced last Friday that 50 million user accounts had been compromised, many of us weren't sure what to think. And that's understandable -- it's a complex hack about which not a ton of information has been revealed, especially by Facebook, leading to a mixed reaction among users. presidential elections?

Facebook 73

Facebook User-Generated Content Case Studies Privacy 73

SocialPilot

FEBRUARY 6, 2024

Millions of people are now browsing social media platforms daily in search of product recommendations. Influencer Marketing Advertising Statistics At some point, we all have bought (or thought about buying) a product due to a recommendation from social media ads. 2% 1% Facebook 2% 1.5% 1.25% 1% YouTube 3.5% Approximately 80.8%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Buffer

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. Part II: Developing entertaining and unique product video ideas. Showing your product in action. Utilizing product tutorials.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. The average user spends anywhere between 35 and 50 minutes on Facebook per day. What We Know.

Spending 75

Spending Facebook Ads Social Networks 75