KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Navigational Intent. These users are looking for a specific site and attempting to reach it.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Sharpspring

NOVEMBER 10, 2020

. #1 – Keywords. To do that, you need a solid grasp on how to use keywords. Keywords are specific terms that help internet users find what they are looking for. The word “specific” is significant in this case; generalized or overused keywords will not help your business. 2 – Mobile-Friendliness.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

AUGUST 12, 2020

Create a Google My Business account and have targeted keywords for the regions and towns that you can service. For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Biznology

OCTOBER 2, 2012

When it can’t find what you’re looking for, Google will search its databases for name variation, for light synonyms, and the like — but if Google Search doesn’t need to be ingenious, then it’ll just be useful, serving only results that explicitly mention the exact keyword strings that the customer shoehorns into search.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Martech Advisor

AUGUST 22, 2019

Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Valasys

MAY 18, 2023

PPC is a digital advertising model where advertisers bid on keywords and pay each time a user clicks on one of their ads. Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. What is SEO? Budget: How much are you willing to spend on digital marketing?

Paid Content 52

Paid Content PPC Comparison SEO 52

SmartBug Media

AUGUST 27, 2021

Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream. Using Google Ads to accelerate inbound marketing is an extremely effective way to target keywords that our products don’t organically rank in the top placement of SERPs for,” Sara Breeding , director of marketing at Axosoft, said.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Go beyond Facebook or Twitter posts. Encouragement for the audience to take positive action.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Navigate the Channel

FEBRUARY 6, 2018

This is even when Quora is compared to industry giants, Facebook and Google. Quora question pages receive only the people who are looking for a very specific answer–Google and Facebook ads both suffer greatly from casual viewer runoff. The type of content on Quora (long, detailed questions) does favor long tail keywords.

Paid Search Agency 62

Paid Search Agency Budget Programs B2B Marketing Ads 62

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. per click, and some extremely competitive keywords exceed $100 per click. per click, and some extremely competitive keywords exceed $100 per click. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do?

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. Here’s how to get started with optimizing your TikTok content for search. What is TikTok SEO?

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Valasys

MAY 25, 2023

Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Utilize keyword research tools to uncover high-volume, low-competition keywords relevant to your niche.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. per click, and some extremely competitive keywords exceed $100 per click. per click, and some extremely competitive keywords exceed $100 per click. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do?

Pricing 40

Pricing Price Facebook Paid Search Agency 40

seo.co

JULY 11, 2022

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Perform Detailed Keyword Research. Content Marketing. More search-driven leads.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Unless you identify the right keywords your audience uses, your content won’t produce the results you need. LinkedIn, Twitter, and even Facebook can help you reach your target audience.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

KoMarketing Associates

OCTOBER 20, 2015

44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. And even though Facebook is not often considered a viable option in the B2B space, its worth noting at least as a signal for how user behavior is evolving. Half of LinkedIn’s visitors access the site via mobile device.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See the image below for a clearer picture.

Top of Funnel 84

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 84

Valasys

NOVEMBER 27, 2019

The practice gives marketers the added advantage of small ranking boosts which happens while people search for the keywords on your page. Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Sharpspring

JANUARY 28, 2020

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Navigational Intent. These users are looking for a specific site and attempting to reach it.

Intent 66

Intent Planning Long Tail Marketing Tips 66

Hubspot

NOVEMBER 6, 2019

We'll also explore contextual keyword targeting and how to get started with contextual ads. While contextual targeting is done through matching keywords and topics, behavioral targeting is when ads appear to users based on their online behaviors. One word -- keywords. Contextual Keyword Targeting.

Ads 86

Ads PPC Long Tail Marketing Keywords 86

Valasys

DECEMBER 5, 2022

To do so, there are basic roots you need to follow: At first, people always search on Google with a specific combination of words (keywords). Secondly, answer their questions or keywords in the most appropriate and well-researched way. I am sure that you have never heard of someone who went to Facebook to buy new shoes.

Traffic 52

Traffic Optimization SEO SERP 52

DAGMAR Marketing

NOVEMBER 17, 2021

Google Local Services Ads are digital advertisements that appear in search results when a potential customer in your area conducts a keyword search for relevant products or services. Pay-per-click ads are displayed when a user performs a keyword search that is relevant to your product or service. What are Local Services Ads?

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

A Better Jones

AUGUST 13, 2019

While you’re researching, start jotting down every relevant keyword you come across. Time to evaluate the potential of those keywords - plug your robust list into such a tool as Ubersuggest (free!) A higher score for keyword difficulty means it will be tougher to compete with that word, whereas a low score means it should be easier.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Valasys

JANUARY 23, 2023

Every keyword in your account is assigned a Quality Score by Google that indicates how relevant each one is. Organizing campaigns, ad groups, and keywords may boost Quality Scores. Keywords, ads, and landing sites in related campaigns and ad groups will help improve the quality score. How else can you advertise in such a way?

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Martech Advisor

NOVEMBER 7, 2019

Words that come before or after a keyword will be considered to understand the search intent. Context Matters More Than Keyword Density. Search Engine Optimization was no longer about keyword density, even before the BERT update. Long Tail Terms or Short Phrases. Image source: Twitter Page Danny Sullivan.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

QuanticMind

DECEMBER 5, 2019

Airlines, hotels, and other travel businesses can target Facebook ads based on specific dates, destinations, and other trip details: . Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Ideally, place the keyword toward the beginning.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75