Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: 4: First Person Artist by Kimberly Brooks. #5: Launch your email newsletter with ConvertKit. Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Excelsior Research

APRIL 22, 2022

Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Newsletter Are Exclusive.

Newsletter 52

Newsletter Effectiveness Paid Search Agency Planning 52

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Using Open Graph Tags on Facebook. If you see good traffic coming through from that post, promote it more to get more traction.

Social Media 166

Social Media Promotion Media Clickthrough 166

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

SendX

MARCH 16, 2021

Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate. Why is it vital for your email newsletter? Easily explain complex information. So the same thing applied to your audiences as well.

Email Marketing 289

Email Marketing Planning Practices Best Practices 289

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 161

Facebook Optimization Work Management Marketing Management 161

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​.

Social Media 250

Social Media Social Marketing Media Content Marketing 250

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Contently

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. On the consumer side, one of the hottest ecommerce live streaming trends is live shopping , where an influencer promotes brand products in real-time. It helps that consumers strongly prefer live video, too.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Content Standard

JULY 9, 2019

When you find that perfect balance of promotion and outreach, the ROI potential of email marketing is huge. We’re looking at you, drip-feed campaigns—the ones that send consumers down the nurture path without sparking genuine conversations or relaying important information. Email Marketing vs. the Newsletter.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

Marketing Insider Group

NOVEMBER 3, 2020

Think about how to provide value for your existing customers with informational content as well as how to use them as a content source. Informational content can be a great way to drive sales and conversions too. But it’s well worth thinking beyond the email newsletter and the Facebook post.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

SEPTEMBER 2, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Retargeting offers exceptional potential for personalization and highly sophisticated campaigns. Typically, most websites convert 3% of users on their first visit.

Cost per Lead 344

Cost per Lead Urgency Marketing CPL Landing Pages 344

Webbiquity

JUNE 21, 2022

Use their work desktop PC to search for more information about a product on Google. This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. They may help you on your personal quest for content answers. When did content marketing start?

Content Marketing 219

Content Marketing Work Management Paid Search Agency Marketing Management 219

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 88

Personalization Planning Marketing & Strategy Banner Ads 88

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 89

Facebook Work Management Ad Frequency Marketing Management 89

Vision6

OCTOBER 20, 2021

The first step is to research and create content that your target audience will find valuable enough to exchange their contact information for. You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages.

Email Marketing 98

Email Marketing Generation Leads Lead 98

Buffer

MAY 23, 2022

For many, email strikes the perfect balance of conveying information— it’s an organized, instantaneous, and convenient way to stay in touch with others. Creating more informative and personalized emails is something any business can absolutely achieve.  

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

FMG Suite

MARCH 15, 2019

A great Facebook strategy starts with a great Facebook page. If a potential new client visits, they are going to scrutinize your Facebook page to the same degree that they’ll look at your website. It’s time to take a hard look at your Facebook page and give it the upgrade it deserves. Business vs Personal Pages.

Facebook 73

Facebook Ideal Customer Profiles Mobile Advertising Communities 73

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 65

Promotion Landing Pages Template Budget Programs 65

Writing on the Web

JANUARY 5, 2011

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) If all you’re doing is publishing good information, without personality, without offers, what’s the point? I got an email from a client who lamented the poor results from her emailed newsletter.

Newsletter 100

Newsletter Digg Work Management Banners 100

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. What is your post about?:

Examples 77

Examples ROI Planning Work Management 77

Salesforce Marketing Cloud

JANUARY 29, 2024

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

FEBRUARY 22, 2023

Personalize Your Emails Personalization is key to building a connection with your subscribers. Use their name and any other information about them to make your emails more personalized and relevant. Show off your personality and start building a connection. This can increase open and click-through rates.

Examples 112

Examples CAN-SPAM Newsletter Email Marketing 112

Launch Marketing

APRIL 5, 2023

It is easy to consume and combines visuals with important information. 49% of B2B marketers plan to use in-person events this year: This shows how enticing events continue to be, with in-person events on the rise again. Other platforms such as Facebook and Twitter are showing not as effective or used.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

SocialPilot

JANUARY 21, 2024

As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. signs when they’re just trying to access needed information. If you’re trying to pass on important information or you’ve got an exciting story to draw in readers, a quote from the piece with a ‘Read More’ will be a good CTA.

Social Media 117

Social Media Examples Media Urgency Marketing 117

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Content Marketing Institute

FEBRUARY 19, 2018

I doubt that conversation would go the same way today because most people have an online presence through social media and use the internet for information gathering. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand. But how do the two work in harmony? Should they? Protect Intel.

Personalization 107

Personalization Brand Identity Branding Paid Search Agency 107

Stevens & Tate

JANUARY 29, 2020

This is because decision-makers will often look through social media pages; to not only find the information they’re looking for, but also to get a sense of what other people think about your facility as well as how you engage with decision-makers. Showcase Your Personality. Showcase Your Personality.

Social Media 52

Social Media Facebook Social Marketing Tips 52

Optinmonster

DECEMBER 28, 2023

According to HubSpot’s findings, 28% of consumers subscribe to a brand’s email list to receive promotional messages. 68% of customers say that they follow brands on social media to stay informed about new products. Gen Z likes subscribing to email newsletters as much as they love consuming social media content.

Social Media 109

Social Media Email Marketing Social Marketing Marketing Budget 109

Contently

MARCH 6, 2018

Algorithms like Heliograph, the Washington Post’s AI technology that spits out short articles, have gotten pretty damn good at relaying objective information backed by data, such as recaps of sporting events and analysis of financial reports. Robot writers can’t use the first person—at least not until we reach the singularity.

Content 167

Content Linkedin Facebook Analysis 167

Content Marketing Institute

AUGUST 31, 2023

It can suggest titles for articles and subject lines for newsletters if that’s not your strength. If you feed proprietary information into these chatbots, it’s out there for anyone using the chatbot to pull from. AI helps me promote our content in more ways and in less time than I thought possible.

Marketing AI 114

Marketing AI Content Marketing Planning Ethics 114

QuanticMind

OCTOBER 9, 2023

Consumers today want trustworthiness, personalization, and more control throughout their buying journey. In essence, creating personalized experiences matters now more than ever before. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74