Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Think about the most popular accounts on Instagram and Facebook.

Personalization 286

Personalization Brand Identity Branding Custom Publishing 286

Optinmonster

APRIL 9, 2020

Are you struggling to find newsletter ideas to keep subscribers engaged? But, it can be hard to keep coming up with fresh, interesting newsletter content each day, week, or month. In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Helpful Newsletter Content. Promotional Newsletter Ideas.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 139

Promotion Examples Landing Pages Click Rate 139

Outbound Engine

OCTOBER 17, 2018

Many of our clients come to us with the same question — what’s the difference between a Personal Profile and a Business Page on Facebook? Important: You must have a personal Facebook profile to create and manage a Facebook Business Page, but they function very differently.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

ConvertKit

OCTOBER 21, 2020

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: 4: First Person Artist by Kimberly Brooks. #5: Launch your email newsletter with ConvertKit. Let's dive in!

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Excelsior Research

APRIL 22, 2022

Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Why are Newsletters an effective way of marketing? Newsletters have become a common communication tool for many organizations and market agencies. Newsletter Are Exclusive.

Newsletter 52

Newsletter Effectiveness Paid Search Agency Planning 52

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 121

Facebook Tips Work Management Social Media 121

Convince & Convert

NOVEMBER 8, 2016

Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer. Using Open Graph Tags on Facebook. If you see good traffic coming through from that post, promote it more to get more traction.

Social Media 167

Social Media Promotion Media Clickthrough 167

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. I’m the kind of person that just likes to talk to people and do stuff,” she confesses the next morning after recovering from the music festival. Marissa Lovell, creator of local newsletter From Boise.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

SendX

FEBRUARY 11, 2021

The attendees are far more likely to buy something from a person, who they trust. Once the webinar, podcast or article is published, make sure you and your partner promote it to their audiences in their most important channels. Attempts to cross-promote for a direct competitor can get ugly, so try to avoid that.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? Sales promotion is a powerful tool that eCommerce businesses use to increase conversions , boost brand awareness , and generate leads. Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals.

Promotion 66

Promotion Examples Urgency Marketing eCommerce 66

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. If your organization is currently on the fence about Instagram, now might be a good time to start building a presence to promote your brand and company culture.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). Instagram and Facebook Stories are meant to feel spontaneous so try to keep the same in-the-moment mentality. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Contently

FEBRUARY 22, 2023

Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos. On the consumer side, one of the hottest ecommerce live streaming trends is live shopping , where an influencer promotes brand products in real-time. It helps that consumers strongly prefer live video, too.

Top of Funnel 198

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 198

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client. Why do users respond to personalization?

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Content Standard

JULY 9, 2019

When you find that perfect balance of promotion and outreach, the ROI potential of email marketing is huge. It’s all about telling stories and building empathy, which is probably why social media platforms like Facebook are deprioritizing brands in newsfeeds. Email Marketing vs. the Newsletter.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Conversion event non-completers: Reach users who have started but not completed a desired conversion event, such as signing up for a newsletter, requesting a quote, or registering for a webinar.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Obviously, you would. Well, there are many reasons.

Personalization 129

Personalization SEO Branding Brand Identity 129

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​.

Social Media 235

Social Media Social Marketing Media Content Marketing 235

Liveintent

DECEMBER 13, 2022

And as the industry looks to 2023 and beyond, eMarketer predicts that Walmart, Instacart, and Amazon will capture the majority of digital ad budgets ( $61.15bn by the end of 2024 ) — a significant departure from years past when tech behemoths Google, Facebook, and Microsoft, claimed most advertising budgets. The power of email newsletters.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 86

Curation Social Media Analytics Personalization 86

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Sprout Social

JANUARY 16, 2017

billion monthly active users on Facebook logged in the third quarter of 2016, you may find the network to be a treasure trove of new customers. In this all-encompassing guide, we’ll walk you through the basics of Facebook and brand examples you can be inspired by. Audit your current Facebook Page. Analyze your digital strategy.

Facebook 87

Facebook Work Management Ad Frequency Marketing Management 87

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 88

Personalization Planning Marketing & Strategy Banner Ads 88

Optinmonster

JUNE 22, 2021

Are you looking for the best 4th of July promotion ideas to celebrate this independence day and increase your online sales? Plus, we’ll share the tools you need to run each type of promotion. 7 Profitable 4th of July Promotion Ideas. Otherwise, let’s dive straight into our list of 4th of July promotion ideas.

Promotion 67

Promotion Landing Pages Template Budget Programs 67

FMG Suite

MARCH 15, 2019

A great Facebook strategy starts with a great Facebook page. If a potential new client visits, they are going to scrutinize your Facebook page to the same degree that they’ll look at your website. It’s time to take a hard look at your Facebook page and give it the upgrade it deserves. Business vs Personal Pages.

Facebook 73

Facebook Ideal Customer Profiles Mobile Advertising Communities 73

Vision6

OCTOBER 20, 2021

You can promote your gated content in a number of ways: On your website — including on your blog, homepage, landing pages, or service pages. In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. A contest in your newsletter to win a free service trial.

Email Marketing 98

Email Marketing Generation Marketing Qualified Leads Leads 98

Contently

MARCH 26, 2021

But non-intrusive ads that had contextual relevance—like search ads on Google or in-feed social ads on LinkedIn or Facebook—were at the bottom of the list or not on it at all. You can also use Facebook ads, if funding an incredibly dangerous disinformation cesspool is your cup of tea.). This isn’t easy to do.

Top of Funnel 196

Top of Funnel Display Paid Search Agency Ads 196

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Build a loyal community with newsletters.

Examples 145

Examples Newsletter Template Landing Pages 145

Buffer

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. Creating more informative and personalized emails is something any business can absolutely achieve.  

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Contently

MARCH 6, 2018

They can’t connect with a reader by sharing a personal anecdote or describing the protagonist of a story with a vivid description. Robot writers can’t use the first person—at least not until we reach the singularity. However, I don’t know how to handle my Facebook. Kate, New York, NY. Is there a way to do this?

Content 167

Content Linkedin Facebook Analysis 167

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. It's advantageous to leverage power of personal brands in conjunction w/ central corporate brand.

Personalization 108

Personalization Brand Identity Branding Paid Search Agency 108

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Stevens & Tate

JANUARY 29, 2020

As for what social channels you should focus on, Facebook is arguably the best way to reach your audience. Keeping this in mind, the following are a few senior living social media marketing tips to help strengthen your efforts to reach your audience and to engage with them via Facebook: 1. Showcase Your Personality.

Social Media 52

Social Media Facebook Social Marketing Tips 52

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. What is your post about?:

Examples 79

Examples ROI Planning Work Management 79