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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action.

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers.

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So what makes up the anatomy of a bloody good email newsletter? your email newsletter will not be seen. Example: For more information, visit [link].

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. employees build personal brands.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon.

Why Content Shock is coming to a Facebook ad near you

grow - Practical Marketing Solutions

If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon. We also want to be thoughtful about making sure each person’s overall feed experience has the right balance of organic and ad content.”.

Increasing Audience ROI with Personalization

Hubspot

That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

I turn to Twitter for information. I’ll check trending hashtags from twitter, skim through google news, peek at the front page of reddit, and believe it or not, my network on facebook can even provide some interesting insights on the world around me.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. employees build personal brands.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. All Facebook pages can like related business pages.

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters?

How Teenagers Would Re-invent Facebook

grow - Practical Marketing Solutions

Below, they have offered their free content for you about ideas they have to re-make Facebook. And now here is how our teenagers would re-invent Facebook if they ruled the world. “Facebook would be much more useful if you could see your RSS feeds as Facebook posts.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case. It is a real productivity booster because even curated content can be too much information sometimes.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? Instead, create an ebook, newsletter, video or podcast and educate your potential customer on. employees build personal brands.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Providing social users with interesting, informative content helps bring in quality leads. Want every Facebook image you’re tagged in sent to Dropbox?

5 Little Ways to Get More Facebook Likes

Hubspot

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. 5 Quick Tips For Growing Your Facebook Audience from HubSpot.

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Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? As you know, “Organic reach” on Facebook is in the low single digits. And that assumes all those ads are sending people off Facebook (which they’re not).

Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. 10) Blog or Newsletter Subscriptions.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Facebook Guides, Tips & Techniques. Facebook Apps and Tools. Facebook Changes.

What Facebook’s Latest Changes Mean for Publishers

Hubspot

Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences.

7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients

WindMill Networking

We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. Be sure to add a personal comment!

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The future of content marketing strategy

grow - Practical Marketing Solutions

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. Blog and Definitive newsletter. Mark’s post on Facebook and content distribution strategy. Blog and Definitive newsletter.

4 Emails Your Service-Based Business Should Send

Vertical Response

Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. An average of 17 recommendations on Facebook. Newsletters. Educational information.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine. Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone. To check it out, sign-up using the “Personalize Your Content” button at the top right of the BMZ home page, as shown here.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

And if you’re Google, it’s worth comparing the short-term upside of strangling the best (thoughtful, personal, informed) content to the long-term benefit of creating a healthy ecosystem. Often, content moves on the web simply because a person or brand is powerful.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

[Chart] How Dynamic Content Drives More Visits

It's All About Revenue

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Facebook.

How to Fix a Broken Lead-Nurturing Strategy

Contently

But what if we could reliably predict this information without manual prospecting? But this spray-and-pray approach ignores buyer context and personalization. ROI Adblockers lead nurturing lead scoring metrics personalization

The Legally Hazy World of Cannabis Marketing

Contently

This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. Instagram, which Facebook acquired in 2012, enforces the same federal compliance. It had even entered into a business agreement with Facebook.

7 Proven Facebook Marketing Tactics

Hubspot

It’s been quite the year for Facebook. And Mark Zuckerberg was named Time magazine’s Person of the Year. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. 7 Proven Facebook Marketing Tactics. Embed videos on your Facebook page.

Tools I use to amplify social campaigns

Biznology

Like building an email newsletter list, building your GaggleAMP can take time, so start now. All I need to do is upload the tweets and the Facebook posts and tell SocialOomph at what frequency I want the posts to trickle out and on which profiles and platforms I want them to post.

25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. Don’t automate Twitter updates to your Facebook page.

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

Junta 42

Finally, does Facebook really draw more news traffic than Google, and why should that matter to brands? Raves include the New York Times’ successful model of e-newsletter development and big opportunities for local publishers.

How Can My Company Gain More Social Media Followers?

Haley Marketing

From here, they can share the pages on their personal profiles and also interact with content on these pages to help increase the reach. This is a simple way to put this information in front of the people your team is currently engaged with.

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

Junta 42

” We agree that Facebook needs to tighten its policy to prevent stealing of content assets, which is happening with her record-breaking viral video. He did an informal poll of the students in his class, and told us a majority of them use this feature.

Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. 1) Email List/Newsletter — Are you subscribed to any newsletters? They’re all kings of the email newsletter — and I am never disappointed.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The lab was christened with fanfare and highlighted in the company newsletter. Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall.

Aging 69

Are you a social media forager?

Biznology

The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough.