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Your Business Newsletter: What’s Your Brand Personality?

Writing on the Web

When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]

Act-On

If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They send their email newsletter to people who didn’t expressly sign up for it. Plenty of subscribers.

75 Email Newsletter Content Topics You Can Use ASAP

Vertical Response

If you’re sending an email newsletter, turns out you already do. According to the Nielsen Norman Group’s Email Newsletter Usability report (based on 270 email newsletters across 6 countries), email newsletters create bonds. adults are twice as likely to sign up for emails to stay in touch with a company rather than interact with that company on Facebook?

The Dissection of a Bloody Good Email Newsletter

Vertical Response

Concoct an engaging email newsletter with all of the right parts and you win; otherwise, you risk losing a turn, or worse, readers. So So what makes up the anatomy of a bloody good email newsletter? Avoid generic subject lines like: “This Month’s Newsletter, Newsletter #3, Upcoming Events” etc. your email newsletter will not be seen. 6. Reviews.

Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. stories per person • Total attention time • Total people • Total social actions • Avg. Chase.com each month; by distributing content through theSkimm, a popular newsletter for millennials; and by. personas already seek information relevant to. Content. Methodology: A Best. the stories.

Increasing Audience ROI with Personalization

Hubspot

That’s where personalization enters the picture. Here’s how personalization can help media companies carve out new, lasting monetization channels. >> Download our latest Media Ebook - Personalize or Perish >> More Engaged Email Lists. Personalization will open doors to a wealth of email marketing and monetization opportunities. The answer is personalization.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

turn to Twitter for information. Even when I am opening junk mail or checking personal emails, I’m constantly checking out what other companies are doing to grow their business and spread their message. Take Facebook for example – I grab my phone to unwind and scroll through the lives of families and friends, but I am constantly being bombarded with sponsored posts.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? As you know, “Organic reach” on Facebook is in the low single digits. According to Smart Insight’s recent post about Facebook marketing, “ Across all ad formats and placements, Ad CTR is 0.17%.” And that assumes all those ads are sending people off Facebook (which they’re not).

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Oshinsky began his journey as the one-man email newsletter team at BuzzFeed at the end of 2012, creating and sending its one-and-only daily email. Memes.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.

How Teenagers Would Re-invent Facebook

grow - Practical Marketing Solutions

Below, they have offered their free content for you about ideas they have to re-make Facebook. And now here is how our teenagers would re-invent Facebook if they ruled the world. “If I could change one thing about Facebook to make it much more fun and useful, I would add video chat/conferencing. This is a way of boosting the amount Facebook user time. Thank you! 

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Providing social users with interesting, informative content helps bring in quality leads. Not to mention, social fans are powerful: 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow. IFTTT can do that. Justwomen.

Eqentia content curation gives control to information consumer.

Marketing to Business Executives Blog

However, many platforms assume that the curator’s interests and the interests of the information consumer are perfectly aligned when, in fact, that may not be the case.  Eqentia has recently extended its enterprise product line to include free offerings for personal use.  Eqentia doesn’t make that assumption perhaps because it was built for business professionals.  Eqentia

5 Little Ways to Get More Facebook Likes

Hubspot

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you. link to your website. What inspired you?

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B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients

WindMill Networking

We can do this by promoting their business to others within our networks and we can also accomplish this task by helping to keep them informed about news that can affect their businesses. Be sure to add a personal comment! on their articles and pages – Helps with their SEO and Facebook likes and Google Plus 1’s will also appear in your news feeds. You get to be the cream.

Let’s Get Personal: 12 Ways to Tailor Your Marketing to Individuals

Hubspot

Personalized marketing is more than just a buzzword you should use when trying to fit in at networking events. Today, three out of four companies personalize their marketing efforts , most commonly across websites and emails. Overwhelmingly, customer engagement is cited as the top reason for prioritizing personalization in marketing. 10) Blog or Newsletter Subscriptions.

What Facebook’s Latest Changes Mean for Publishers

Hubspot

Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. In January of this year, Facebook introduced Audience Optimization , an organic targeting tool that helps publishers reach and engage their target audiences. Publishers will soon have the ability to distribute content through Facebook Messenger. So what does all of this mean?

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far

Webbiquity

Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. So what are the best tactics for marketing and advertising on Facebook? Will Facebook continue to grow and dominate the web, or is it headed for a fall like AOL and MySpace before it? Facebook Guides, Tips & Techniques. Facebook Apps and Tools.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

The latest addition: Aggregage , the platform that powers the B2B Marketing Zone (or BMZ) has added a robust personalization engine.  Readers can now sign-up and have content from the site personalized based on their interests. Sign up and sign in to personalize your content from the B2B Marketing Zone. To check it out, sign-up using the “Personalize Your Content” button at the top right of the BMZ home page, as shown here. Now, personalization makes it even better. The BMZ always features great, fresh content from the leading B2B bloggers.

The future of content marketing strategy

grow - Practical Marketing Solutions

In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Blog and Definitive newsletter. Fasten your seatbelt.

4 Emails Your Service-Based Business Should Send

Vertical Response

Contests offer low-cost opportunities to attract customers to your business, increase “likes” on Facebook and help you solicit testimonials. An average of 17 recommendations on Facebook. Newsletters. There are several reasons newsletters outweigh traditional advertising in terms of marketing success. Educational information. Contests. Four appointment requests.

10 soul-grabbing brands that prove you don’t need SEO to succeed

grow - Practical Marketing Solutions

And if you’re Google, it’s worth comparing the short-term upside of strangling the best (thoughtful, personal, informed) content to the long-term benefit of creating a healthy ecosystem. Often, content moves on the web simply because a person or brand is powerful. We all have personal brands but we don’t all have Heroic Brands and clearly Seth Godin is a Heroic Brand.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Each platform has its own strengths and personality. Image credit: BundlePost. Cross-Platform Social Media Strategy.

[Chart] How Dynamic Content Drives More Visits

It's All About Revenue

by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. Facebook. Sign up here. Share email. LinkedIn.

Tools I use to amplify social campaigns

Biznology

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself. What is it called when you stoke your followers into a dance frenzy?

This Week in Content Marketing: Get Ready for Content Studios to Become a ‘Thing’

Junta 42

” We agree that Facebook needs to tighten its policy to prevent stealing of content assets, which is happening with her record-breaking viral video. Listener feedback on Facebook Trending Articles discussion (7:45): During last week’s show, Robert and I came to the conclusion that no one pays much attention to Facebook’s Trending Articles. This week’s show. Ready?

7 Proven Facebook Marketing Tactics

Hubspot

It’s been quite the year for Facebook. And Mark Zuckerberg was named Time magazine’s Person of the Year. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. I’ve read a number of success stories about companies that have used their brand pages on Facebook as landing pages and as a result have converted thousands of fans.

Your corporate website needs to become a trap

Biznology

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. They’re all kings of the email newsletter — and I am never disappointed. I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. Newsletters: Great More Crap I Gotta Write! Chris Penn is a maestro.

This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A

Junta 42

Finally, does Facebook really draw more news traffic than Google, and why should that matter to brands? Raves include the New York Times’ successful model of e-newsletter development and big opportunities for local publishers. Facebook Has Taken Over for Google as a Traffic Source for News (31:42): Traffic analytics firm Parse.ly This week’s show. and the U.S.

25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. But how can you keep the content you post on your Facebook page fresh? Don’t automate Twitter updates to your Facebook page. ”).

How Can My Company Gain More Social Media Followers?

Haley Marketing

From here, they can share the pages on their personal profiles and also interact with content on these pages to help increase the reach. This is a simple way to put this information in front of the people your team is currently engaged with. If you send out an email newsletter, be sure your social links are included in each mailing. So how can you grow a strong following?

Are you a social media forager?

Biznology

Practically-speaking, social media foraging includes sharing content and links from content and news sites that are not your own as well as engaging in conversations that aren’t linked at all but rather share your experience, your smarts, your mastery, and your currency on a subject, be it professionally, personally, or on behalf of your brand, employer, or client. Do you need to?

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Think about it: Don’t you meet more than 10 people a year in your professional or personal life?  Thanks! 1.) about.me

Google’s new privacy policy is definitely good for Google

Biznology

Every site has a privacy policy, and as a marketer, I understand the need to make some use of the information. personally am fine with allowing Google use of my data, but I do like to read exactly what they are allowed to do. And, usually, I wouldn’t complain that someone took a lot of information and broke it up into bite-size chunks to make it easier to digest.

6 Questions to Ask Yourself Before Launching your Facebook Contest

WindMill Networking

Whether you’re planning to launch a straight forward contest like a sweepstake, caption contest or a Facebook photo contest, you’ll need to have a strategy placed before you launch your contest. Here are some questions that you should ask yourself before launching your Facebook contest. 1.  Alternatively, you could also launch a Facebook photo contest. Email newsletter.

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

The lab was christened with fanfare and highlighted in the company newsletter. Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. B2B corporate Facebook social networks InformationWeek mckinseyThere was even a NeXT machine.

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10 Reasons Why Internal Comms Pros Should Participate in Social Media

WindMill Networking

The profession and perception of internal communication (Internal Comms or IC) has undergone many changes over the years, moving from newsletter writers to trusted business advisers. Social media, or any other term you wish to use in its place, is a key part of that information flow for companies. Instagram (42%), Pinterest (33%), Personal blog (31%). Facebook (39%).