Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. The bad news? The good news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. That’s not only very sad – it’s insanely risky. Others don’t.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

APRIL 29, 2019

Use of Facebook and Twitter by IT execs nearly doubled. 42% of executive IT managers post content on LinkedIn. Short and informative always beats doubtful humor. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Why so much social media?

Video Marketing 116

Video Marketing Social Media Youtube Social Networks 116

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. Millennials get a lot their information about technology, personal and IT-related, from video. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. If You Build It, So What?

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

AUGUST 8, 2019

Buyers now have anonymous access to product information. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Martin: Yes, Whatsapp offers an enterprise network tool that integrates with marketing automation, so you can manage omnichannel messaging via Whatsapp, Facebook, Instagram and others.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Handy enough.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

APRIL 22, 2015

The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 18, 2012

If you think about how social networks operate, you realize that you have a network of Facebook friends, and each of your friends has his or her own network, too. Facebook has the most extensive social graph, and marketers can use it to advertise in the streams of their fans, for example. Not Facebook friends. Facebook does.

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

Biznology

MARCH 31, 2014

LinkedIn and Facebook can be used for purposes of both employment and product branding.). Do not create new large scale social media programs without informing or working with key internal stakeholders. If feasible, have informal cross functional events to celebrate joint success.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

LinkedIn and Facebook can be used for purposes of both employment and product branding.). Do not create new large scale social media programs without informing or working with key internal stakeholders. If feasible, have informal cross functional events to celebrate joint success.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

DECEMBER 3, 2015

For advertising, use social media like Facebook and LinkedIn. Get to the point quickly (but make plenty of information available if they want it). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. Broaden your communications media channels.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

FEBRUARY 15, 2019

It should inform you what is out there, what is working, and what needs to be retired and taken down. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). A digital audit provides a snapshot of your brand properties online. Add anything new that you find to your spreadsheet.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

NOVEMBER 1, 2016

Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. If you’d like more information, feel free to contact me. Like this post?

Social Media 0

Social Media Media Paid Search Agency Verticals 0

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Facebook caught on because of this.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

MARCH 27, 2013

Now, aside from Facebook where I have all of my college, high school, and family “friends,” my social profiles aren’t anything spectacular. However, LinkedIn has been one of the biggest helpers not only to me – but to Page One Power as well. I started my LinkedIn profile after I graduated to potentially help me find a job.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

MAY 12, 2016

Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead of us visiting hundreds of websites hunting for information, we seem to prefer that information flows to us via a handful of curated streams.

Curation 80

Curation Amazon Class Linkedin 80

Biznology

NOVEMBER 3, 2011

But I am still not using it, because I haven’t decided to spend the time it requires to reach what I believe would be mostly the same people that I reach through Facebook, Twitter, and LinkedIn, the three social networks that I spend time with now. It is a lot simpler than Twitter’s and Facebook’s.

Social Networks 80

Social Networks Wikipedia Profiling Linkedin 80

Biznology

SEPTEMBER 21, 2016

At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

APRIL 18, 2014

For example, Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Subject line length.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

DECEMBER 11, 2014

The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The art here is to strike a balance and avoid being too formal or too Facebook-y. Social Media Marketing Facebook facebook profile social media marketing'

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

APRIL 19, 2013

When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook. ” It’s, “Check out this information that’s valuable to you.” We’ve got to come up with a better name for social media.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

JULY 10, 2015

Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. Facebook Insights: This tool comes direct from Facebook and you have access to it for free if you have a Facebook page. As with any free tool, there are pros and cons to Facebook Insights.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

AUGUST 31, 2012

Or Facebook friend. Or LinkedIn connections. While you might not describe Facebook or LinkedIn the same way, the ideas are similar. Bing made a deal with Facebook to plumb Like data and other Facebook information. As I read it, it started to make me wonder why we all want Twitter followers.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Biznology

NOVEMBER 28, 2012

Some of you probably know that I do a lot of professional speaking and training–if you follow me on Twitter or you are connected to me in Facebook or LinkedIn, I will send you notices of when and where I am speaking. If you are providing truly helpful information, people will pass it along to others with the same problems.

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

DECEMBER 10, 2013

Add Social Media Information to Print Media. While all of my formal content-creations are focused on SEO, digital PR, social media marketing, and reputation management, my daily tweeting, blogging, and Facebooking are about all sorts of things. Be Diverse.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

OCTOBER 10, 2012

LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. With 175 million users, it’s certainly not up to the “1 billion” scale of Facebook. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape?

Linkedin 80

Linkedin Facebook Work Management Ideal Customer Profiles 80

Biznology

FEBRUARY 5, 2013

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. The next step is to trap them. Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

APRIL 29, 2015

Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

NOVEMBER 8, 2012

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. Imagine the noise we would have created without it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 10, 2015

” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” Put together a really nice user page – mine’s terrible because my first elaborate version was self-promotional so they even nixed my user page, so go neutral, informational, and factual.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Biznology

AUGUST 22, 2014

Maybe you can add additional information and enhance the readers’ experience. You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Writing short “why you should read this now” summaries fleshes out your post and gives your readers more information.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

AUGUST 14, 2013

(Think back for a moment to the basic truth of what content marketing is: attracting an audience and gaining their trust by publishing information that informs and/or entertains them.) You can’t very well inform your audience if you don’t know who they are and what interests them. How Will I Reach Them.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80