Method and Metric

JANUARY 3, 2020

Essentials like title tags, image alt text, and proper site navigation hierarchy and URL structure are still vital and probably will continue to be for the foreseeable future. . SERP features. With Google displaying podcasts as a SERP feature—this also allows you the opportunity to optimize your podcast accordingly.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. Setting up a Page is simple.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Moz

FEBRUARY 20, 2019

Facebook also runs both as organic and paid and the team spends many an hour inside the platform. We therefore chose the three — organic Search, Facebook, and email — as a combination that would yield a comprehensive analysis with insights we can easily act on. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

OCTOBER 17, 2018

But there's more to choose from than Facebook, Twitter, LinkedIn, Snapchat, and Instagram. When first signing up for Quora, you can start by following your connections from Facebook and Twitter. In other words, whereas social networks like Twitter and Facebook focus primarily on the user, Quora is designed to focus on the question.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. Configure your blog with a custom URL structure. What you’re doing here is creating permanent URLs for individual blog posts. Publish Frequently.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

DECEMBER 5, 2011

This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam. Google+ business pages are still young; if you're going to make an attempt to leverage it for marketing, give it more time and dedicate yourself to regularly publishing fresh content.

Google 28

Google Business SERP Custom Publishing 28

Hubspot

NOVEMBER 9, 2011

But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. Connect with HubSpot : 5 Confessions of a Content Marketer. Content marketers think great content will go viral.

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

SEPTEMBER 26, 2011

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. It’s important to note that your Twitter “Real Name” doesn’t have to be your actual name, unlike with Facebook.

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

DECEMBER 12, 2011

Blog - A part of your website where you should regularly publish content (e.g. Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. Connect with HubSpot :

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JANUARY 24, 2020

A study published on Moz found that there is, indeed, a strong correlation between links and rankings. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

SEPTEMBER 8, 2014

Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content. This includes meta data , image alt text , URL structure , or even the platform you’re using to publish your site pages. 2) Penguin.

Google 28

Google CAN-SPAM Guidelines SERP 28

Hubspot

NOVEMBER 27, 2012

The Biggest Facebook Updates of 2012. W ith users coming to companies' Facebook pages from all over the world, Facebook needed to do something to make marketing easier so community managers wouldn't have to either 1) keep up multiple brand pages, or 2) maintain one brand page with really untargeted content.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

APRIL 25, 2017

Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). 2) Facebook. 1) Blog Posts. Source: Medium.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Hubspot

FEBRUARY 20, 2019

They're these awesome things that can help you improve your website's SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I'm going to tell you how to set them up. Publishers can give Google these details by including structured data in the backend of their webpages. Google rich snippets.

Google 77

Google Tagging Click Rate Display 77

SmartBug Media

NOVEMBER 18, 2022

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. Even if the publish date of the content is months or years old, search engines prompt users to view it, meaning it is high quality and more likely to convert leads. The Inbound Methodology.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

ClearVoice

JUNE 9, 2020

” ~ HubSpot. You see an ad in your Facebook feed for an intriguing product. ’ Research published in the Journal of Consumer Research says, “For non-owners, or buyers, perceived ownership can be increased with either mere touch or with imagery encouraging touch.” When do writers write about products?

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

Hubspot

APRIL 30, 2018

Optimize URL, Title Tags, Headers, Meta Description, and Content. When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). Add Location Pages to your Website.

SEO 101

SEO De-duplication Work Management Aggregators 101

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. That means there's a lot of content. and also, a ton of noise.

Tips 28

Tips Content SERP Viral Marketing 28

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. While you’ll most often see backlinks as hyperlinked text with descriptive anchor text, they can also show up in the following ways: A URL on a website, social media post, or podcast episode description.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

JANUARY 9, 2013

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. 4) Prematurely Publishing Content. As a result, you publish something riddled with typos and grammatical errors, undermining the professionalism and credibility of your marketing content.

Work Management 28

Work Management Marketing Management Landing Pages Top of Funnel 28

Hubspot

APRIL 24, 2015

As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." The important thing is to be consistent across all content you publish. Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Does anything contradict our style guide?

Clickthrough 28

Clickthrough Paid Search Agency Keywords Landing Pages 28

Single Grain

NOVEMBER 16, 2023

They are effective for conveying statistics, illustrating processes or presenting comparisons in a visually appealing manner, like this one about marketing moats : Publish content by considering your audience preferences and product complexity. Working with a top paid social media agency can be a great help for this.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

JULY 1, 2021

Here's how: First, join a popular Facebook group in your niche. Every day, dedicate an hour of your time in which you will share their content, comment on their blogs, and also engage them in Facebook groups. Jot down their names and blogs. Now comes the fun part. Do that for about 1-2 months. 7) Pick Your Guest Post Topics Carefully.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Why do you need to get to the top of the SERPs so bad? People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

accelerate agency

JULY 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. While you’ll most often see backlinks as hyperlinked text with descriptive anchor text, they can also show up in the following ways: A URL on a website, social media post, or podcast episode description.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

Hubspot

OCTOBER 9, 2019

Publish: Publish your post on your blog. At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Optinmonster

AUGUST 27, 2023

What is your publishing schedule? Then consider posts that are: Useful Educational Fun Controversial You can also publish roundups, personal stories, and lifestyle posts. It’s an SEO tool but is also a great way to quickly grab all the URLs from your site. Who’s in charge of maintaining and updating content?

Paid Content 96

Paid Content Content Marketing Top of Funnel Planning 96

Content Marketing Institute

NOVEMBER 7, 2017

This goes for working with publishers individually, as well as native advertising networks – where your content might show up on several publishers’ sites at once. And with the number of organic links on a Google SERP decreasing to an average 8.5, Click To Tweet. Paid search. Click To Tweet.

Paid Content 106

Paid Content Promotion Paid Search Agency Budget Programs 106

Hubspot

JANUARY 20, 2016

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Hubspot

JANUARY 20, 2016

Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles.

Facebook 28

Facebook Clickthrough SERP Hubspot 28

Webbiquity

FEBRUARY 24, 2015

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” Expert SEO Guides, Tips and Tricks.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 16, 2015

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title. The number of external links to that URL.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

Hubspot

MAY 10, 2012

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? Let's use HubSpot as a case study. LinkedIn for B2B Marketers.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Ahrefs Content Explorer helps you uncover the top-performing content in your niche with advanced filters like languages, publishing time, traffic value, social shares and number of words. 4) Ahrefs Content Explorer.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94