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87 More Vital Social Media Marketing Facts and Stats for 2012


This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) Facebook Stats.

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017


2016 marks HubSpot’s 10th anniversary. The numbers vary on this but research has found that between 20 and 35% of searches performed today result in a quick answer box populated on the SERP itself. To adapt, companies should start to create content not just intended to rank in search, but also to be pulled into Google’s quick answer box, and educate your buyer directly on the SERP.

10 Places You Can't Afford to Publish Mediocre Marketing Copy


The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. It's what readers will see in the SERPs, social media, and their inboxes. If you're running a PPC ad campaign , you have a little space to say a lot. And you would be right. Kind of. Your blog title.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” 75% intend to increase efforts on Facebook and blogging, 73% on Twitter, and 71% on LinkedIn.

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week


Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing Land. Just like Twitter, Facebook has been making some changes to its advertising tool too. This new ad update applies to both PC and mobile versions of the Facebook newsfeed. How to Run a Last-Minute Holiday Campaign Using PPC. Trailing not far behind is SEO/PPC at 39.8 Get ready!

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The ABCs of Content Marketing: A Glossary of Terms


For example, HubSpot experimented with offering stock photography instead of the tried and tested ebooks, and it was a huge hit with our audience. Facebook. Facebook is a social network you''re likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. Facebook or Twitter Chats? Agile. Analytics.

How Much Equity Should a CMO Get? You Might Be Surprised


That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix Partners as its main speaker. Full disclosure: Skok''s firm, Matrix Partners , is an investor in HubSpot, and Skok serves on HubSpot''s board of directors.). To read more content like this, subscribe here. The good news? Who gets 5%?

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. This includes not just your typical list of the people you sell against, but also search competitors -- those who appear in SERPs for the terms for which you''d like to rank. Where do I start? What should I know? What are the best practices?

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40 Essential SEO Terms Marketers Should Know [Glossary]


PPC ( Pay-Per-Click ) - Advertising method in which an advertiser puts an ad in an online advertising venue and pays that venue each time a visitor clicks on his/her ad. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. See Panda). H.

SEO Is Evolving: What Should Your Business Do Now?


Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. It is also very important to own the search results pages with your social media presence, e.g., Twitter, Facebook, blog, etc. How have you seen SEO as a practice change over the last few years?