Liveintent

MARCH 31, 2020

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Hubspot

JULY 27, 2017

It can be tough to keep coming up with new ideas that lead to sustained growth over time. To help you avoid the dreaded summer slump, we asked three growth marketing experts to share their proven tips on how to jump-start growth and keep up momentum through the rest of 2017. 3 Growth Tips to Avoid the Summer Slump.

Growth Marketing 76

Growth Marketing Tips Advertising Agencies Hubspot 76

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. It’s far more than just email or phone calls.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Referral Rock

NOVEMBER 18, 2019

Trust me, Facebook or Instagram isn’t always the answer. By identifying, tracking, and analyzing each step of your funnel, you can find areas to improve your lead generation and round out your marketing strategy. The post AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?

Growth Marketing 56

Growth Marketing Churn Rate Lead Scoring Lead Ranking 56

Marketing Insider Group

JULY 28, 2020

According to marketing talent experts , the most sought-after positions relate to growth marketing, data science, customer experience, and machine learning. These jobs exemplify the hybrid marketing and tech roles. These roles also have a lot to do with content marketing.

CMO 306

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 306

SendX

JUNE 21, 2021

LinkedIn represents a gold mine of opportunities for growth marketers. LinkedIn and Email Campaign Strategies You Can Use Here’s a quick example list of the types of combinations that a marketer can use with their email marketing. This can be in the form of custom audiences on Facebook or ads on LinkedIn itself.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

BuzzSumo

MAY 30, 2019

Your social media people share it on Facebook and Twitter. There are tactics, tools, and clear steps that marketers must put in place. Step 1: Relentlessly Amass Facebook Messenger Subscribers. Instead, Facebook Messenger subscribers. Facebook has gone full-tilt in the direction of a Messenger-focused future.

Social Media 110

Social Media Blast Campaigns Media Landing Pages 110

Anyword

MAY 6, 2021

Growth marketers who rely on paid media have their work cut out for them. Each platform comes with numerous formats, tons of pricing models, and a variety of audiences to target—not to mention its share of “secrets,” or tips and tricks that let the knowledgeable growth marketer get benefits beyond most advertisers.

Paid Content 98

Paid Content Ads Rules Work Management 98

Anyword

FEBRUARY 10, 2022

However, it’s important not to forget the power that words have — especially for growth marketers looking to give their business a boost. It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down.

Copywriting 96

Copywriting Ads Lead Scoring Lead Ranking 96

Single Grain

AUGUST 31, 2023

Unlike impulsive ventures into uncharted territories, their path is characterized by careful evaluation and a comprehensive understanding of market dynamics. Facebook Consider Facebook’s strategic acquisitions of WhatsApp and Instagram — a testament to its shrewd acumen for timing.

Marketing AI 52

Marketing AI Marketing & Strategy Amazon Domain 52

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. But I also know that every dollar, every minute of effort a marketing team invests, needs to have an expected, measurable outcome attached. We are here to drive revenue. The last few years have been tougher than ever.

Social Media 174

Social Media ROI Media Brand Identity 174

Optinmonster

FEBRUARY 11, 2024

If you’re using Shopify, you can use an app like Social Marketing All in One to ask customers to share a product as soon as they add it to the cart, and then reward them with a discount. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. This results in better targeting with new insights and data analysis. With the Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

accelerate agency

FEBRUARY 1, 2021

Pages get a glow up Facebook has redesigned its pages yet again, with the most notable change being that you can no longer view how many ‘likes’ a business page has, only ‘followers’. The post January Digital News appeared first on The Growth Marketing Agency – Powered by AI. Is your site ready for the roll out?

Advertising Agencies 52

Advertising Agencies Youtube Paid Search Agency Advertising Benchmark 52

ClickZ

SEPTEMBER 10, 2019

The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread public attention. If anything, these constraints will allow brands that are committed to true growth marketing—not hacking or cheap tricks—to really shine. Will data protection concerns make it harder for marketers to prove their ROI?

Privacy 110

Privacy Paid Search Agency Opt-out Act-On 110

Metadata

APRIL 25, 2023

See the real ROI B2B marketers use Metadata to create more pipeline without increasing headcount or program spend. That’s why Evan Dunn, Director of Growth Marketing at Syncari, focused on the potential for pipeline gains while evaluating Metadata. Expanding to Facebook dropped it by 50%. But that’s just the beginning.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

ClearVoice

NOVEMBER 4, 2022

You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup. You can select from categories including growth marketing, copywriting, brand, and referral marketing. Just select a marketing topic and find the short article you need. Interested in TikTok?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Outgrow

NOVEMBER 8, 2022

Growth teams, right, and maybe a little history about growth teams is that in recent years, the idea of hiring a growth marketer within a startup has become increasingly popular. Saksham Sharda: So where do you think the entire trend of hiring growth marketers is headed? Are we going to see more of this?

Work Management 52

Work Management Enterprise Management Optimization Marketing Management 52

accelerate agency

APRIL 23, 2021

Finally, we’ll talk you step-by-step through the perfect Facebook retargeting strategy. This guide is going to focus on social retargeting; specifically using Facebook. ( [link] ). Later, we’ll talk you through the simple steps you can take to set up your Facebook retargeting strategy. What is Retargeting?

Paid Search Agency 52

Paid Search Agency Ads Work Management Marketing Management 52

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 40

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 40

Conversica

JANUARY 19, 2022

Greenberg brings more than 20 years of growth marketing leadership experience for disruptive technology companies. the leader in Conversational AI solutions for enterprise revenue teams, today announced the hiring of growth marketing and technology expert David Greenberg as Chief Marketing Officer (CMO).

Enterprise Management 52

Enterprise Management Paid Search Agency Marketing Management Marketing Automation Services 52

Metadata

AUGUST 24, 2021

Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs. So, we asked guests specifically about what to look for in a growth marketer and when to hire them.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Square 2 Marketing

NOVEMBER 2, 2021

You can start a Facebook ad campaign today and see results tomorrow, right? You might get lucky and see results immediately from a specific digital ad campaign, but more than likely you’re looking at six to eight months to start to see significant and sustainable results from any investment in marketing. Not exactly.

Facebook 89

Facebook Order Marketing Ads 89

Hubspot

FEBRUARY 17, 2021

While this content was intriguing to listeners, it also could have brought each lawyer’s firm more awareness: Aside from marketers, major social media companies are also trying to take advantage of Clubhouse's audio social media trends. Take a look at some of the Clubs that appeared when I searched, "growth marketing.".

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Biznology

JANUARY 15, 2018

Exponential growth has changed how you compete, but most people don’t realize it yet. Competitors who use exponential growth repeatedly win over linear companies. Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth?

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Litmus

JULY 28, 2022

She has worked with brands such as JetBlue, Away, Peloton, Banza, and Facebook. Her most recent project involves a partnership that focuses on lead generation, data-driven marketing and growth marketing. Jenny Hoffman. Joining our keynote lineup is Jenny Hoffman: Creative Strategy, NA Lead at Spotify.

Peer-to-peer 82

Peer-to-peer Thought Leadership Co-Registration Creativity 82

Metadata

AUGUST 16, 2021

Growth marketers were by far the most in-demand role at MarketerHire, making up a third of all hires. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs. So, we asked guests specifically about what to look for in a growth marketer and when to hire them.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Liveintent

NOVEMBER 24, 2020

In fact, I thought it would be great to continue our exchange and bring in another insightful voice, Sachin Puri, McAfee’s VP of growth marketing. They are marketers whose company safeguards customers from cyberattacks, so protecting privacy is more a mandate than a mere box to check.

Personalization 104

Personalization Marketing Management Privacy Paid Search Agency 104

ClickZ

NOVEMBER 9, 2020

Understanding the pitfalls listed here can help businesses better plan and maintain their stacks and the resources needed to ensure they facilitate business growth. Marketing technology (martech) touches every aspect of modern business, going far beyond the marketing department into sales, customer service, and deep into the realm of IT.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Atomic Reach

MARCH 18, 2019

Jd Prater – Quora Evangelist, Director of Growth Marketing at AdStage. Jd Prater’s mission is increasing brands’ and marketers’ awareness when it comes to Quora. He is an advocate of digital storytelling and an expert in seasoned growth marketing. Susan Wenograd is an expert in paid search and Facebook ads.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Parse.ly

NOVEMBER 5, 2021

Last week, Dave Cardiel , VP of Growth Marketing for WordPressVIP and Parse.ly , sat down with Joe Pulizzi , founder of The Tilt and Content Marketing Institute and author of the Amazon #1 Marketing Bestseller Content Inc. , Think about your company’s Facebook page. We’re going to do a podcast.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Hubspot

AUGUST 3, 2017

So when my colleague, Marketing Blog Staff Writer Sophia Bernazzani , recently covered an entire discussion around which is better -- Snapchat, or Instagram -- I thought, “That’s a great idea. This time, the contenders were some of the major live video platforms out there: Facebook, Instagram, YouTube, and Snapchat.

Video Marketing 77

Video Marketing Broadcasting Planning Youtube 77

Hubspot

OCTOBER 31, 2022

Based on our Sales Trends Report , 75% of sales pros use Facebook to find leads, 51% use Instagram, and 43% prefer LinkedIn. If you want to boost your sales networking efforts, HubSpot’s Tory Bullock suggests joining groups on Facebook or LinkedIn. You can also comment on others’ posts. Image Source. Focus on quality. Find your tribe.

Examples 69

Examples Tips Marketing Analytics Tools Network Marketing 69

Biznology

AUGUST 7, 2017

According to the stock market, the digital winners drive the world’s biggest valuations—the most valuable companies. Five of six most valuable companies in the world are tech leaders: Apple , Alphabet ( Google ), Microsoft , Amazon , and Facebook. Will this devour the world’s wealth, too?

Lead Ranking 159

Lead Ranking Business Custom Publishing Display 159

Ledger Bennett

MAY 7, 2020

Top of Funnel / Awareness: Goal: Be helpful, show competitive advantage of your product relative to the market, educational, relationship building. Channels: Programmatic, Google Display Network, Facebook, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc), monthly newsletter emails.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52