Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. The challenge is you don't see JS problems.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. If I want to target the CMO of Pepsi with an e-book, LinkedIn is the first place I go. percent for LinkedIn.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Exposure Via Facebook News Feed Ain’t Easy.

Facebook 158

Facebook Marketing Analytics Tools Paid Search Agency Ad Frequency 158

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Optinmonster

DECEMBER 23, 2019

And then you’d get the good news: “Today’s test is open-book. ”. Now meet Google Search Console, Google’s open-book resource for all your SEO questions. If you’re serious about creating killer content that ranks, Google Search Console isn’t just a “nice-to-have,” it’s an absolute must. Get ranked on Google.

Google 62

Google Domain Lead Scoring Lead Ranking 62

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Not only does this impact our personal lives on a regular basis—i.e. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Convince & Convert

AUGUST 5, 2016

Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is keenly aware of how many brands get Facebook wrong. Curious how else your Facebook ads could perform better? Welcome back to Talk Digital to Me! Mary: Hello.

Facebook 101

Facebook Paid Search Agency Ads Advertising Funnels 101

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. Facebook Reviews.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Hubspot

SEPTEMBER 17, 2020

If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”. If you’re using Google, your query looks something like this: “ Best form builder ”. I Googled it and took the top ranking URL and put it into Ahrefs.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. We judge a book by its cover and a blog post by its title. Sounds complicated? It really isn’t.

Tips 144

Tips Lead Scoring Lead Ranking SEO 144

SocialPilot

FEBRUARY 26, 2024

Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. What is AI Marketing?

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

QuanticMind

OCTOBER 9, 2023

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. Was it recommended to you by a colleague? Read on for answers to all these questions, and more! Had you been actively searching for material around its themes? On what channels is it best to deploy? What is Direct Response Marketing?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. Why you should be on Facebook. Key Stats: Over 2.8 billion global active users.

Social Media 121

Social Media Stats Ideal Customer Profiles Media 121

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Content Marketing Institute

FEBRUARY 14, 2018

Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. While my personal interest is book-centric, libraries offer much more to the local community, of course. Parents can bring their kids for story time. webmastergirl ?@CincyLibrary

Content 102

Content Paid Search Agency Social Media Communities 102

KoMarketing Associates

FEBRUARY 19, 2013

The book offers tips and advice for community managers on how to set up, manage, and run a social media program. The book is great for community managers of all levels, and I can say that I thoroughly enjoyed reading it. Google Alerts (free). On top of that, as the book points out, content is the center of social.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

Kevin Indig

JANUARY 31, 2023

Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Who owns AI training data?

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Navigate the Channel

OCTOBER 5, 2022

The recommended ratio is 1:4, which comes from a 2011 book by Kipp Bodnar and Jeffery Cohen, but holds up well today. In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward.

Paid Content 105

Paid Content Branding Brand Identity Lead Scoring 105

PureB2B

SEPTEMBER 18, 2018

The impact is significant, with over 56% of people selecting a business with good reviews on Google over those with none. According to G2 Crowd , 95% of consumers read reviews before they make a purchase, and about 40% form an opinion after reading up to three customer reviews. In short, it’s the best kind of free marketing.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Amazon Demand Generation Agencies 90

ConvertKit

JUNE 4, 2021

You don’t need a massive author platform to launch your book and be a thriving writer. As a first-time writer, you can successfully sell loads of books even if nobody ( right now ) knows your name! You just need a way to market your books effectively. 3 simple strategies to launch and sell books without an author platform.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Book Giveaway! Please Support Our Sponsors.

Social Media 148

Social Media Media Content Case Study 148

Kevin Indig

MARCH 28, 2023

Kevin Indig • 3 min read A modern understanding of SEO SEO doesn’t work the same way it used to work 5 years ago. Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. You read that right, in-house SEO is a skill.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Pam Didner

JANUARY 12, 2022

Happy New Year! I was glancing at Harvard Business Review during the holidays, and this article, Sensemaking for Sales (Jan-Feb edition, Page 122-129 by Brent Adamson), caught my attention given that I am always looking for ways to understand sales better from a marketing perspective. They do so by emphasizing simplicity over comprehensiveness.”.

Work Management 82

Work Management Marketing Management Curation Best Practices 82

Goodish Agency

JANUARY 29, 2021

I know that Google is the best at finding stuff online, and if I need to find something online, I go to Google. Not only that, they’ll recommend it to anyone they see as “needing it”. Before we get started, we need to define what brand positioning is. So, what is brand positioning? The who – Who would need/want it?

Positioning 98

Positioning Branding Brand Identity Enterprise Management 98

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! But can you drive traffic to your website for free? Absolutely! There are many ways to promote your website for free.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. Google Ads. There are currently around 9 billion Google searches every day.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

PureB2B

SEPTEMBER 18, 2018

The impact is significant, with over 56% of people selecting a business with good reviews on Google over those with none. According to G2 Crowd , 95% of consumers read reviews before they make a purchase, and about 40% form an opinion after reading up to three customer reviews. In short, it’s the best kind of free marketing.

Ideal Customer Profiles 62

Ideal Customer Profiles Peer-to-peer Amazon Lead Scoring 62

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward.

Paid Content 72

Paid Content Branding Brand Identity Lead Scoring 72

Moz

MAY 17, 2020

I will show you how you can use Google’s ability to index and rank faster to your advantage. The result: an increase in bookings of vision tests of 73%. But first, let's have a look at the layout on page one of Google (for most queries). Google never took SEOs into account when designing for the user. Twenty-five?

Case Studies 73

Case Studies Case Study Studies SEO 73

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

APRIL 6, 2023

Social media platforms like Instagram, TikTok, and Facebook already have plenty of businesses using them, and many have given consumers the ability to purchase directly from social media. Pro tip: Read more about social commerce in this blog post. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce.

eCommerce 71

eCommerce Trends B2B Budget Programs 71

Heinz Marketing

NOVEMBER 1, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! Listen in now, read below or watch the video ! If you are checking us out, live on LinkedIn or Facebook or YouTube, thank you so much for watching. Matt: All righty.

Work Management 117

Work Management CMO B2B Sales Planning 117

Navigate the Channel

FEBRUARY 18, 2021

Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. This cannot be replicated by a Facebook page or other social media profile. Marketing your commercial construction company online doesn’t have to be difficult.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Go Beyond SEO

JULY 14, 2018

According to BrightLocal’s yearly survey on SEO’s contribution to businesses, 97 percent of consumers have used the internet to find local businesses and 54 percent of them have replaced looking up businesses in the phone book with internet searches. But what exactly is SEO and what can it do for your law firm? Breaking Down SEO for Lawyers.

SEO 84

SEO Practices Lead Scoring Lead Ranking 84

Content Standard

DECEMBER 12, 2018

This audience is driven more by recommendations and references than any other audience in the world, meaning that people in China turn to social media early on in their buyer’s journey. But Western brands who think they can control these discussions, or influence via Facebook or Instagram, should think again.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94