So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. or "Click now for free samples!" For all PPC ads, the CTR will be a very small number. Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. MORE >>

Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp. Now, it’s possible that the survey sample was biased in favor of early adopters or that respondents were confusing email service providers with true marketing automation, but it’s also possible that this market is simply maturing faster than its leading vendors have publicly acknowledged. Share this on Facebook. Post on Google Buzz. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Strange.). Want to know more? MORE >>

This is often displayed on search engine results pages below the page title as a sample of the content on the page. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Panda - Refers to a series of updates released by Google to its search engine ranking algorithm that are intended to discourage people who create large amounts of mediocre content in an attempt to claim many keyword rankings without generating much value for users. Read a marketer's guide to understanding Google Panda here. 40 SEO Terms You Must Know! See Panda). MORE >>

A shout-out now to Michael Mothner , founder and CEO of Wpromote, a leading PPC management and SEO firm, who posted these five online marketing recommendations for 2013 in the virtual pages of Inc. Read the whole post, or sample our take on these bits of wisdom: 1. Google pays attention to how often you add new content, so this will have a nice effect on your search engine rankings. Make your Facebook page worth reading. EdgeRank is a Facebook algorithm that behaves like an editor; it decides which stories appear in each user’s newsfeed. Two thumbs up. MORE >>

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like SEOMoz and Google Webmaster Tools. Content samples that demonstrate writing skills. Do you get jazzed up about PPC strategies? MORE >>