The Six Best Google+ Marketing Tools
JUNE 21, 2016
Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. Google Review Count: 790,000. Google Review Count: 472,000.
How to Use Google Analytics to Create More Effective Content
MAY 28, 2015
What do you think of when you think of Google Analytics? There are a dozen ways to slice and dice the data in your Google Analytics account to come up with killer content ideas. Because we’re focused on using Analytics to create content that gets results, the very first thing we should talk about are Google Analytics goals. Usually, it’s search engine optimization. Sound good?
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.
Content Methodology: A Best Practices Report
improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. on social Google Analytics, engagement. Content. Methodology: A Best. going.
The 23 Best Content Ideation Tools
MAY 31, 2016
Again, as for all posts in this series, tools will be shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. <!__more–>Links Google Review Count: 2,930,000. Google Review Count: 1,770,000. Google Review Count: 518,000. Google Review Count: 381,000.
Confessions of a Google Spammer
MAY 27, 2015
Before I became an inbound marketer, I once made $50,000 a month spamming Google. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Google's lying to people. Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. Google Made Us Do It. No big deal.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. BuzzBlogger.
Facebook VP: 3 Steps to Building Brands on Facebook
It's All About Revenue
NOVEMBER 9, 2011
That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. And, he said, this the value proposition Facebook offers to brands.
Savvy Speaks: Google Plus What?
Savvy B2B Marketing
OCTOBER 19, 2011
So we couldn't help noticing that Google has launched its own version of a social media plaform, called "Google Plus." While Google+ offers interesting ways to share content and connect with others, I must admit to being overwhelmed at the thought of working another social-media channel into my day. So Google+ 1.0 The Savvy Sisters give their $.02: Jamie.
20 Fascinating Things You Didn't Know About Your Facebook News Feed
JANUARY 11, 2016
The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success. Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. In a nutshell, it scans and collects every single post put out by your Facebook friends, the people you follow, the groups you belong to, and the pages you've Liked. The result?
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? Subscribe to newsletter. Subscribe. Get updates.
Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time
JULY 8, 2016
Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. This could be due to some bias in Parse.ly’s sample size. Or maybe Facebook just decided to temporarily boost publisher traffic and quell the media’s collective freakout. Google can change its algorithm and greatly affect traffic.
The Limitations of Facebook Insights For Websites
PWB Marketing Blog
JULY 6, 2011
Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. No, not at this point.
The Seven Best File Sharing Tools
JULY 26, 2016
As with all posts in this series, tools are shown with the number of results returned by Google on a search for reviews of that tool (not necessarily the actual number of reviews) and example showcase reviews. Google Review Count: 699,000. Sample review: “Dropbox is first of all a file sharing tool. Google Review Count: 574,000. Google Review Count: 137,000.
4 Advanced Targeting Techniques Every Facebook Advertiser Should Master
NOVEMBER 16, 2012
Not everyone “Likes” the Facebook ads platform (pun intended). Its CTRs are lower than Google, it doesn’t convert as well, and it’s just, well. And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. different. This ad.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Google Review Count: 2,210,000. Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Google Review Count: 913,000. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Google Review Count: 183,000. Google Review Count: 136,000. Google Review Count: 127,000.
How to Save Time & Effort with Your Social Media/Facebook Posting
JULY 26, 2012
Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. It can be incredibly time-consuming. Or do they? No problem.
The Five Best Infographic Creation Tools and Services
AUGUST 2, 2016
Google Review Count: 3,600,000. Sample review: You don’t “have to go to great expense to create (an) infographic. Google Review Count: 142,000. Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Google Review Count: 112,000. Google Review Count: 19,700.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Google Review Count: 269. Sample review: “Are you posting multiple times a day on Instagram? Google Review Count: 193. Pricing: free.
3 Ways Data’s Popularity Is Changing Business
It's All About Revenue
FEBRUARY 23, 2011
Google recently jumped into the data clean up space with its “ Refine ” project. Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. Google Bookmarks. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Marketing – Less Art, More Science.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
After bumping along at a low level for several years, searches for the term increased by a factor of seven over the past 18 months according to Google Trends. Google Review Count: 217,000. Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Google Review Count: 55,200. ” — ViralBlog.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample. thought it was a reasonably solid bet. ” (A).
The business case for dwelling on dwell time
grow - Practical Marketing Solutions
JANUARY 18, 2016
This measure is particularly noteworthy in today’s marketing environment because we know that Facebook has changed their EdgeRank algorithm to acknowledge this metric. But if the New York Times is judging success by dwell time and Facebook is rewarding it, perhaps we need to reconsider how we are measuring content marketing success. I’m a big fan of the New York Times.
Do You Know Your Target Market? How to Find Out…
MAY 10, 2013
Google Analytics provides a depth of knowledge about who’s visiting your website, how they got there (by keyword, referring site, etc), how much time they spend and so much more. Facebook Insights - If you’ve got a Facebook Page for your business and it has over 30 Likes, you can access Facebook Insights. Do you know who your target market is? Yellow page ad?
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. The average shares for the entire sample of 100 sites were as follows: Facebook.
MARCH 9, 2012
Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.
The 14 Best Marketing Automation Tools
JULY 12, 2016
Google Review Count: 93,900. Google Review Count: 85,400. Sample review: “The software, analytics, and support are amazing. Google Review Count: 62,200. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Google Review Count: 44,200.
The Four Best Online Education Tools For Business Pros
JUNE 23, 2016
Google Review Count: 287,000. Sample review: “These top learning tools will help you grow your startup in 2016. Google Review Count: 102,000. Google Review Count: 51,000. Google Review Count: 13,200. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. Pricing: free.
CrapChat, tight white pants and a few things to watch in 2016
grow - Practical Marketing Solutions
DECEMBER 15, 2015
The Star Wars editon of Google pants. Alas, The Marketing Companion is a serious podcast for serious people and we also grudgingly cover a REAL topic — our projections for the marketing trends to watch in 2016, including: The rise of advanced new opportunities for sampling and trials. The fourth digital epoch is ushered in by Facebook Oculus, opening amazing new business models.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Google+. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. . Facebook. Google+. Below is the sample dashboard. REACH.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Google+. Facebook. Google+. REACH. Tweets.
5 Big Marketing Lessons From Kickstarter
It's All About Revenue
MAY 17, 2011
The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. Facebook. Google Bookmarks. by Jesse Noyes | Tweet this. LinkedIn.
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? That’s not perfect but you’ll really want to over-sample the time you put into this project as much as you can in order to create a digital master, just like they do in recording studios. Google isn’t OK with that any more. Yikes
A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
OCTOBER 13, 2012
FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic. Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . GOOGLE DISPLAY INTEREST TARGETING. Ever wonder how a banner ad finds you? SUMMARY. .
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. There are lots of sample agreements and contracts available online. Google it and check some of them out to find one that best fits your needs. Download now to learn nine action steps you can take to generate leads with mobile.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. How can you make your blog content stand out amid the increasing online noise?
Are The Days Of Mad Men And Big Ideas Dead Or Alive?
B2B Marketing Insider
APRIL 29, 2015
Here is the sample he pointed to: Yes, people still do ad campaigns. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. This makes it harder to see where the world is headed. But that’s fine.
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. App Notifications. Email Blasts / Newsletters.