Biznology

OCTOBER 23, 2017

Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues. But advertising has become increasingly disliked as it has been turned into a weaponized platform that tracks and targets every person. Personalized search already does this.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. blog so I’ll tell you how it goes.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

JULY 29, 2014

Google+ Is Potentially Everyone. Maybe the promise of Google+ is not reconnecting with everyone you have or will have ever know – Facebook is amazing at that – maybe Google+ is designed to be the most effecting olly olly oxen free ever to exist, potentially. Does Google Know how Money Plus Is? That’s powerful.

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute).

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

MARCH 29, 2018

Late in 2016, Google announced that it would no longer index websites based on their desktop sites, but based on mobile sites. Google statements share that more than 50 percent of search inquiries around the globe come from mobile devices. According to Aberdeen , personalized email messages improve conversions by 10 percent.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. We love to grab other people’s attention but we don’t like our future employers looking at our Facebook pages or Twitter accounts. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg'

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

MAY 12, 2015

Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. Google Prefers Sites with Esprit de Corps. This man feels personal pride in his store and makes sure his team lives out that pride.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

MAY 13, 2014

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. Isn’t that interesting?

Youtube 80

Youtube Advertising Channels Google Social Networks 80

Biznology

DECEMBER 4, 2017

Facebook and Google are currently the most efficient at digital advertising, but can they be disrupted by their negative perceptions and a digital wealth paradigm? This people-first roadmap is designed to expand digital wealth and take back the lead from Facebook and Google. Lesson for leaders.

Work Management 134

Work Management Lead Ranking Class Marketing Management 134

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. I am not going to go so far as to say users or active users mainly because we all need to be smart about this and not be under the impression that every Facebook account is either A) real or B) real active. Facebook doesn’t compete.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? The Internet expanded computing to the network and now Microsoft confronts the new giants of Google, Facebook, and Amazon. Google is also adapting, with 67% of its digital ad revenue coming from mobile in 2017. Lesson for leaders.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Biznology

AUGUST 28, 2017

Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth. Soon humanity’s abilities can be combined and “the best” can be delivered to every person as a normal part of what they do online. High levels of human success will become normal.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

MARCH 9, 2021

20% of Facebook videos are live streams — and so is a Zoom meeting. Personalized Video. The “personal” here generally means on-screen text drawn from consumer data. Businesses have become so dependent on Zoom, Google Hangouts, and the like, the “Zoom fatigue” is a more common than the common cold. Live Video.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Biznology

MARCH 23, 2018

Here’s another: Google and Facebook are leading the digital marketing revolution. Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Now my last example involves an irony that had an impact on me, personally and professionally. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JANUARY 8, 2018

How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. Lesson for leaders. They can then turn to your company and sell you access to your own customers and markets!

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

APRIL 16, 2019

When you use personal data, are you trying to game the system or are you providing a benefit? It comes down to asking what the person would think about it, and if they are benefiting. Meanwhile, we’re rolling our eyes at Zuckerberg’s latest take on Facebook and data privacy. Has Facebook even earned a seat at the table?

Privacy 106

Privacy Facebook Trust Marketing Marketing 106

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Personally, I am super-proud of my contribution, #5: Google is a lying liar that lies !

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

MARCH 14, 2012

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start?

Google 80

Google Allocation Business Wikipedia 80

Biznology

JUNE 25, 2018

The basis for my question is that most students in the class were unnerved by Google reading their emails and Facebook knowing who their friends are, but no one ever quit Google or Facebook. And I never really got an answer that I understood. Because no good alternative existed. At least that’s what they told me.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

AUGUST 21, 2017

Of the 14 platforms with a billion-users, Google and Facebook own 11 of them. How will your company win against the billion-user platforms, AI’s and voice bots from Google, Facebook, Amazon, Microsoft and Apple? Facebook announced the most visible 10-year roadmap. Put on your ten-league boots.

Amazon 158

Amazon Marketing Automation Services Custom Publishing Lead Ranking 158

Biznology

OCTOBER 6, 2017

I’ve heard this all too many times, even though Facebook has been around for more than a decade. Anyone else get sucked into yet another time-wasting Facebook group when checking their Facebook page? DIY Option : My personal opinion is that choosing to do your own social media marketing is YOUR choice. Simple as that.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

FEBRUARY 17, 2017

In that case, here’s a checklist to get started: Facebook (page and personal). Tip: You can also Google yourself to locate your forgotten profiles. Example: Facebook Company Page – because I have a good number of likes on each Page post. Google a few of your competitors to give them a quick social audit.

Social Media 144

Social Media Business Media Profiling 144

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

SEPTEMBER 10, 2019

We’ve all seen talk about the tech backlash, with firms like Amazon, Google, and Facebook in the cross-hairs of pundits and government officials. Google recently abandoned their “don’t be evil” motto and seems now… fine with being evil? Facebook wants more of your data by turning Instagram into Snapchat.

Customer Satisfaction 91

Customer Satisfaction Trust Marketing Amazon Search Marketing 91

Biznology

JANUARY 17, 2011

I watch my kids use Facebook to get answers from their network on just about anything. It can take a bit longer than just keying in a Google search, but the answers can often be better, because the answers take into account who the person is rather than just some objective answer. Image via CrunchBase.

Facebook 80

Facebook Google Personalization 80

Biznology

JANUARY 15, 2018

We must build a digital Earth with superior personal and global abilities beyond anything we have imagined. Will Google , Facebook , Amazon , Microsoft , and Apple devour the whole world’s wealth? This book explains how tech can produce personal greatness, universal prosperity, and a successful planet that includes everyone.

Digital Transformation 178

Digital Transformation Leads Lead Marketing Qualified Leads 178

Biznology

SEPTEMBER 11, 2017

There is plenty of evidence that managed networks control everyone’s personal life. The Internet is evolving from one network into private walled gardens owned by giant companies like Facebook , Google , and Amazon, and separate Internet in countries like China, Iran, and Russia. Does that include you? If yes, think Big Flip.

Cable 169

Cable Class Mobile Advertising Amazon 169

Biznology

OCTOBER 7, 2011

I am not a truly technical person but I can make my way around a little. So, all in all, I just painted a rather ordinary picture of who I am–which is a pretty ordinary person who relies on technology more than most. Why would I when I can get Google Docs for free? Google’s got this one nailed.

Google 80

Google Adsense Adwords Loyalty 80

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Biznology

JUNE 13, 2017

We respond with too-long awkward pauses because we’re always afraid that our clients don’t get us at all, and that maybe they just wanted to throw some money at Google AdWords and not us. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

DECEMBER 27, 2018

The topic on everyone’s minds this year has been personalization. Everyone wants to start with personalization, but if you don’t have the data in place to DO personalization, you aren’t ready. 15m 15s — Why your B2B content marketing isn’t ready for personalization. 20m 45s — How to think about Google Discover.

Analytics 135

Analytics Search Marketing Twitter Google 135

Biznology

APRIL 11, 2017

Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. The federation is loose.

Social Networks 183

Social Networks Twitter Communities Work Management 183

Biznology

MARCH 14, 2017

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses.

PR 163

PR Twitter Public Relations Youtube 163