Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Case Study: US Open Marketing. Photo credit: Wikipedia. MORE >>

'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. You also can create lists based on specific keywords or hashtags. LaurenEHarper is awesome! MORE >>

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. Go further than just looking at whether Facebook, Twitter, or LinkedIn is driving the most traffic. Google Analytics can help you identify which Twitter conversations you should be listening for. Analyze your search engine traffic to see what keywords people are using most often to arrive at your site. MORE >>

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? What common mistakes should marketers avoid? How can Facebook be used to support an SEO strategy? MORE >>

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. How do the new keyword targeting options work? Find the answers to those questions and more here in some of the best Google AdW0rds tips, tactics and techniques of the past year. Four ways to generate actionable data from Adwords Search Query Reports, such as finding new keywords from phrase variations and synonyms, and identifying negative keywords to add to campaigns. MORE >>