Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. UTM codes are text you add to a link that gives your analytics tool more information about each link. via Google. Getting started with Google Analytics 4.

Marketing Analytics Tools 108

Marketing Analytics Tools Tagging Analytics Google 108

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC?

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. It’s also a great investment for researching the keywords you can use to enhance and inform your traditional content marketing efforts. LarryKim | LinkedIn. bgtheory | LinkedIn. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

Contently

JANUARY 30, 2017

At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. We only want to use LinkedIn.” LinkedIn has incredible ad targeting for B2B brands.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Metadata

DECEMBER 18, 2019

Marketers have to decide where they want to spend their budget, and that’s a big question when you have so many channels and sources to choose from: Google, Instagram, LinkedIn, Quora, Twitter, and Facebook just to name a few. Linkedin and Google usually float to the top, which are two of the primary channels for B2B marketing.

Account Based Marketing 96

Account Based Marketing Facebook B2B Marketing Advertising Agencies 96

Anyword

APRIL 22, 2024

This deep dive explores how Anyword seamlessly integrates with key marketing channels such as Facebook, LinkedIn, Google Ads, HubSpot, and Instagram, and examines the unique features that make it a powerhouse in marketing technology.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 99

Linkedin Generation Marketing Budget Lead 99

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Martech

APRIL 19, 2024

And they already have much of the information that advertisers request from prospects in a lead gen form. Meta’s flagship lead gen product is instant forms, which sit within Facebook and Instagram. People share on Instagram or Facebook what they want others to know about them.” They’re looking to have a conversation.

Lead Gen 109

Lead Gen Paid Content Social Media Sales Qualified Leads 109

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Martech

APRIL 17, 2024

It’s been just over a year since Google Analytics 4 (GA4) replaced Universal Analytics (UA). In March of last year, Google automatically migrated all UA properties to GA4. Google didn’t help itself or its users by wrapping all this in a UI which, to use a technical term, “Sucks.” It measures interactions (“events”), not visits.

Marketing Analytics Tools 109

Marketing Analytics Tools Analytics Google Pricing 109

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Google Review Count: 70,400. 1) CircleCount.

Google 154

Google Tools Best Practices Planning 154

Metadata

AUGUST 23, 2022

It’s not exactly news that LinkedIn advertising can be expensive. Google that phrase, and you’ll see articles like “Why are LinkedIn ads so dang expensive?” and “LinkedIn is the most expensive digital advertising platform.”. Our customers’ LinkedIn ad experiments prove that out. Keep reading for more!

Cost Per Click 52

Cost Per Click CPC CTR Conversion Rate 52

ActiveDEMAND

DECEMBER 13, 2021

Google Search Console (GSC) is how Google communicates with webmasters and website marketers. It helps Google tell website owners when there are errors or other performance issues on their website. PPC performance by pulling reporting information from Google Ads and Facebook Ads.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

NuSpark Consulting

SEPTEMBER 28, 2011

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Extended Share for Google Plus. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

First, my toolset: RSS Reader from Google. Google Chrome. Accounts on LinkedIn, Facebook, Twitter, and Google+. Accounts on LinkedIn, Facebook, Twitter, and Google+. A Gmail account to use Google’s Reader. Extended Share for Google Plus. Facebook and Twitter.

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Evaluate Platform Features Explore the features of each social network to make informed decisions. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. Active Status.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

SocialPilot

DECEMBER 6, 2023

Google was founded in 1998 so 20 years ago the verb ‘to Google’ didn’t exist. I wonder how many Pandas are left in the wild?”, “I’ll just Google it”. Creating a visualization of this information is a great exercise to help you decide what it is that sets you apart. You know the ones!)

Personalization 88

Personalization Branding Brand Identity Tips 88

SocialPilot

FEBRUARY 9, 2024

His post covers everything from Facebook ads to internet marketing. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Mari Smith Mari Smith is known as “the Queen of Facebook.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 120

B2B Marketing B2B Planning Branding 120

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. By default, Google Analytics will track just pageviews. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system.

Marketing Analytics Tools 75

Marketing Analytics Tools Tagging Work Management Marketing Management 75

Sprout Social

FEBRUARY 28, 2019

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. Since 2013, Google+ had been experiencing low activity. While there were 1.15

Google 110

Google Ideal Customer Profiles Profiling Communities 110

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Hubspot

FEBRUARY 28, 2018

Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. Facebook has positioned the Jobs feature as a benefit to both employers and job seekers. Built With Users (and LinkedIn) in Mind? Benefits to Businesses and Users.

Facebook 76

Facebook SERP Linkedin Network Marketing 76

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 88

B2B Marketing Social Marketing Planning B2B 88

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. However, that can only happen if your profile is “optimized.”

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. According to Think with Google, 40% of people have purchased a product that they discovered on YouTube. Social Media Video Stats for Facebook 45.

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Stevens & Tate

MARCH 31, 2024

Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Noteworthy Marketing Trends and News Google’s Update and Latest Changes In its ongoing quest to enhance user experience and maintain the integrity of its search platform, Google unveiled an important core update in March 2024.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 78% of consumers follow brands on Facebook. Why you should be on Facebook. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 120

Social Media Stats Ideal Customer Profiles Media 120

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. table of contents].

Linkedin 52

Linkedin Analysis Research Best Practices 52

Contently

FEBRUARY 22, 2023

Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. Facebook Live videos drive three times more engagement and 10 times the amount of comments than traditional videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148