While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing. In Google Analytics, go Traffic Sources > Sources > Referrals and select “t.co” from the list of sources. Who is Sharing Your Content on LinkedIn LinkedIn content shares are not as open as Twitter, so searching on LinkedIn is more limited. shortened URL. MORE >>

Here are the free tools Margetic advised using immediately to hear the social media conversations impacting your business: Google Alerts : Whenever your company or your industry is mentioned online, Google will notify you. LinkedIn : Type your business name, industry or keyword into the search box to identify where you are being mentioned on LinkedIn. This is a phenomenal tool, especially when you consider that more than 85% of the visits to LinkedIn have nothing to do with job hunting. Lead Generation: 5 tips to generate leads faster on LinkedIn. MORE >>

What is the right number of LinkedIn recommendations on your profile? I curate my LinkedIn recommendations so it doesn’t dilute my reputation. do believe that when it comes to LinkedIn recommendations, less is more. Just as you should have a concise resume for hirers to review, so too should you have a concise LinkedIn profile and recommendations. Having reciprocal recommendations is similar to reciprocal links that Google used to favor for SEO rankings. LinkedIn suggests 3 recommendations to contribute to a “100% complete” profile. MORE >>

LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. Others want to engage their LinkedIn network but aren’t sure where to begin. MORE >>