SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 93

Newsletter Template Email Marketing Design 93

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? That won’t change. Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. With over 1.3

Facebook 143

Facebook Business Paid Search Agency Work Management 143

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” How many of those with their hands up, and be honest, said just 5 years ago that you would never get on Facebook?”

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. In this article, we take a look at B2B content marketing practices that work and why they are effective. Essentially, they showcase the expertise of your team, educate the end-user, and build up your firm’s credibility in your industry.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

KoMarketing Associates

JUNE 17, 2020

Once more B2B marketers discover how to use stories to generate leads, that statistic just might change. Standard practice is to either: Change this link to be a landing page for whatever campaign you’re running at the moment. Setting up stories ads is fairly easy in Facebook. In this case, you’re asking people to DM you.

Lead Generation 194

Lead Generation Generation Leads Lead 194

seo.co

APRIL 2, 2022

If you want to be sure your practice is one of the first search results, you will need to focus on SEO for plastic surgeons. Why should your practice dedicate resources to SEO? Proper SEO for plastic surgeons ensures you attract the right type of patients to your practice. Improve Lead Generation for Plastic Surgery Patients.

SEO 111

SEO Practices Lead Scoring Lead Ranking 111

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Buffer

AUGUST 3, 2022

This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting. billion people use Facebook Groups each month, proving that millions turn to these more intimate online spaces in hopes of bonding with others.

Small Business Marketing 98

Small Business Marketing Facebook Examples Business 98

Webbiquity

NOVEMBER 8, 2022

But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. Better Facebook Page ratings boost search rankings.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Ask users to keep it short and simple.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. First, begin with these best practices to get you started. The History of the Hashtag. As in #barcamp [msg]?

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 billion monthly active users worldwide, including roughly two-thirds of the US population. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Only B2B

FEBRUARY 23, 2022

Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Is The United States Ahead Of The Game In Terms Of Lead Generation? Lead Generation In Europe Vs. The USA. Lead Generation In Asian Countries.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

ClearVoice

NOVEMBER 8, 2021

Social media is constantly evolving, and platforms like Facebook are the biggest contenders for spearheading the shifts that impact consumers, content creators, and advertisers alike. Facebook can modify its platform and update its features frequently and without notice to anyone. Facebook Billing. It’s no secret.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Vidyard suggests the following thumbnail best practices to inspire clicks: Declutter. Each month, it posts a leaderboard of top videos and publishers on Facebook and YouTube. Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

JANUARY 6, 2020

In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products. 6 Best Practices for Real Estate Social Media Marketing in 2020. Lead Generation. Table of Contents.

Social Media 110

Social Media Social Marketing Practices Media 110

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Anyword

MARCH 18, 2022

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. Naturally, the words and messaging that we use impact performance, so if we write passive Facebook ad copy, then our audience is more likely to remain passive as well.

Activities 75

Activities Facebook ROAS Copywriting 75

Adobe Experience Cloud Blog

JUNE 3, 2016

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1.

User-Generated Content 48

User-Generated Content Generation Peer-to-peer Business 48

Martech Advisor

JANUARY 8, 2020

To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020. A common contention among the top management is, ROI is in the revenue that you generate, not in the likes or comments. However, this is debatable.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 billion monthly active users. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. Middle of the Funnel (MoFu).

Top of Funnel 100

Top of Funnel Facebook Advertising Funnels Funnel Advertising 100

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Second, live video is great for engaging your followers, increasing awareness about your business and brand, and ultimately, generating leads and driving more customers your way. User Experience and Features.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance. Calculating ROI.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

Adobe Experience Cloud Blog

MAY 26, 2017

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Don’t—Trick Users Into Visiting a Website Full of Ads.

Facebook 134

Facebook Organization Thought Leadership Distribution 134

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Do not try to fit this sprawling generation into a one-size-fits-all box. The digital ecosystem is replete with scams targeting vulnerable users, which is eroding trust among the upper age tiers. Outspend on Temu.

Television marketing 113

Television marketing Planning Paid Search Agency Peer-to-peer 113

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. However, a poorly optimized website can be one of the biggest liabilities in your marketing practice. If you’re looking to boost your lead generation efforts, your website is one of the first places to start. Mistake #3: No clear CTA.

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts. What are your competitors’ customers lacking?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

QuanticMind

JUNE 6, 2023

In the spirit of making your CTA as strong as it can be, below are 15 best practices that will lead to higher returns and a greater number of conversions. However, you can also write a CTA that focuses on the results that users will get. Here are a few accessibility best practices for CTAs: Use copy that’s brief and easy to understand.

Practices 52

Practices Conversion Best Practices Landing Pages 52

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages.

Social Media 78

Social Media Media Branding Brand Identity 78

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Overall, PPC is a cost-effective way for law firms to drive traffic to their website and generate new business. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Optinmonster

DECEMBER 4, 2019

But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. All smart marketers know that using videos is one of the best digital marketing best practices. Increases user engagement. Brings you more mobile users.

Paid Content 87

Paid Content Practices Top of Funnel Work Management 87

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 95

Landing Pages Facebook Marketing Automation Services Budget Programs 95