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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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Marketing Insights from March 2020: Featuring WHO, Instagram, HubSpot, Bizzabo, and More

Martech Advisor

March 2020 started with mild worry about COVID-19, we even celebrated Women's Day (and shared some secrets of marketing to women ) and National Consumer Protection Week and World Consumer Rights Day (with tips to equip you with all things consumer privacy ). Brands Offer Free Tools and Services.

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HubSpot’s October 2023 releases: The manager’s guide

Martech

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Include 20 images in Facebook posts instead of the previous limit of four. This feature is in addition to the workflow “Needs Review” tab.

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Facebook Is Updating Its Privacy Tools. Here's a Look at What to Expect.

Hubspot

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. New Privacy Shortcuts Menu".

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Facebook for Lead Generation: An Overview of Lead Ads

NuSpark Consulting

Now, companies using the platform’s lead ads option can create promos that automatically populate their contact forms with users’ Facebook profile information. The idea has been well received, with Facebook Lead Ads increasing the exposure of advertisers, improving user experience and providing better conversion statistics.

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Facebook Is Rewriting Its Terms of Service and Wants the Public to Weigh In

Hubspot

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. We’re also not changing any of the privacy choices you’ve made in the past.". New Features and Tools. Personalized Experience. What We Share.

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Good morning: B2B is adopting D2C habits

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. They need quicker service to implement rapid transformation. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.