Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. Not only do you not want to have two profiles (I'll explain why), but also if Facebook catches you , they will shut your account down. But Facebook has amazing privacy settings that you can customize so your professional connections are limited to what they can see on your account. Don't miss out on Facebook's key benefit. MORE >>

It’s the tool Google will use to beat Facebook. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.  How to Migrate from Facebook to Google+ by How-To Geek. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. ”). MORE >>

Last week we reflected on the one year anniversary of Facebook's Like Button. Today, Facebook announced a new companion to its quickly growing Like Button, the Send Button. Facebook's new Send Button creates a more private sharing option for website visitors. When a user clicks on a blog or a Web page that has the Send Button, she will be prompted to share it with any Facebook Groups, friends or email address entered. Facebook Group Improvements. In addition to the new Send Button, Facebook announced some improvements to its Groups. Marketing Takeaway. MORE >>

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. MORE >>

As a user, the ads you get served on Facebook are about to get a whole lot eerier (a kinder word for creepy). But as a marketer, these new Facebook ad targeting options coming soon will also enable you to achieve a whole new level of Facebook ad relevancy. Yesterday, TechCrunch alerted us to a new ad targeting option Facebook is testing. Facebook Exchange, as they're calling it, is a bidding-based ad system that serves up ads related to a user's web browsing activity, in real time. How Facebook Exchange Works. What About User Privacy? Intrigued? MORE >>