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Seven Skills Every Social Media Manager Needs

Webbiquity

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Hone your ability to track and analyze metrics. Develop an eye for design. Agility is vital.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

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Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. An eye-opening 91.6% 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week. Among those, almost half plan to add staff. Budgets are growing.

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Five Ways to Use Colors to Create Effective Landing Pages

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Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Guest post by Natasha Lane. Image credit: depositphotos.com. Image credit: dollarshaveclub.com.

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Six Tactics to Take Your Marketing to the Next Level

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Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Or, they might simply say that it’s not quite right and needs work. Keep an Eye on Trends.

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Eight Tips for Integrating Cold Emails in B2B Marketing in 2024

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Image credit: Andrea Piacquadio on Pexels It really helps if you first work to develop a deep understanding of those operational challenges to propose a solution that will address them in the most direct way possible. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Track and Analyze Your Metrics. Use Social Media Platforms to Your Advantage. Stay Competitive.