Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 125

Youtube Privacy Video Marketing Click Rate 125

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Oktopost

MAY 28, 2024

Sam Tyrrell rose to the title King of Canva at AlixPartners, and he’s joined us Behind the Post to reveal his expert hacks and quick tips to help you create masterpiece designs on Canva. With 5+ years of experience and a keen eye for design, he has quickly climbed the ranks and rightfully been crowned as the “King of Canva”.

Design 75

Design Creativity Eye-Tracking Paid Search Agency 75

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Here are some tips: Incorporate target keywords where appropriate. Make your videos visually eye-catching and engaging. Insert transcripts. Create engaging thumbnail images.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. Here are some great tips to craft a great thumbnail: Keep a high contrast between the background and foreground to attract the viewer’s attention.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. With mouse clicks, animated expressions and NPC-like talk tracks, she feels like she’s a video game character.

Advertising Agencies 90

Advertising Agencies Lead Ranking Youtube Blogger 90

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Reach YouTube viewers . Track Your Results! .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Outbound Engine

DECEMBER 4, 2019

Here is a list of small business marketing ideas and tips to give you a competitive edge. Pro tip: For even higher engagement and impact, add captions to your video instead of solely relying on your audio. Keep an Eye on Reviews. Or it could be that business seems to be stagnant. Make Data Cleaning a Routine.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size. Brand ambassadors.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Optinmonster

NOVEMBER 3, 2021

That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. Ready to get started? Let’s jump right into the list.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

Salesforce Marketing Cloud

OCTOBER 20, 2021

Every couple of months, keep an eye out for anything that looks spammy and disavow the links to prevent them from bringing down your ranking. Five tips to do small business SEO right. You should also track page speed, broken links, or redirect chains on each page. How do you track progress? SEO is not only for Google.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Scoop.it

FEBRUARY 1, 2024

Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Marketing Insider Group

MARCH 10, 2021

Google calls attention to these features with larger font, eye-catching images, outlines, and more. If a SERP contains related questions, track the question as a keyword. For most videos, especially YouTube, Google will display a thumbnail. Here are a few tips for how to optimize your content to appear in a featured snippet.

SERP 268

SERP Paid Search Agency Features Companies 268

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Conductor

JUNE 4, 2020

One of my favorite parts of the conference is that Patrick Reinhart and I hold a session where we try to rattle off 30+ quick SEO tips and tricks in under 30 minutes. We invited industry experts, customers and Conductors’ amazing search team to share their most pressing tips and tricks direct from their quarantine to yours.

SEO 64

SEO Tips SERP Forrester 64

Top Rank Marketing

MAY 29, 2024

Should you post short videos on YouTube as well as LinkedIn? Create valuable content: Share industry insights, thought leadership articles, case studies, and practical tips. Keep an eye on how your audience is growing and what types of posts get the most interaction. Do you need an Instagram strategy?

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Metadata

JULY 21, 2022

Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking. YouTube is the world’s second-largest search engine and its third-most visited website. Large audience: A bigger audience means more eyes. This merits the involvement of company leadership.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Valasys

JULY 24, 2023

With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. Tips for Creating Engaging Content Once you have your video marketing strategy, the next step is to create videos that will captivate your audience. Keeping video content short and snappy is also essential – aim for 1-3 minutes at most.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Marketri

NOVEMBER 8, 2023

To begin having your videos show up in these results, follow these basic tips: Upload videos in a high-quality file format. Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

KoMarketing Associates

FEBRUARY 10, 2021

An optimized URL (web address) should be easily readable for the human eye, explain to search engines what the page is about, and clearly outline the structure of the website. Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. Search Result URL Information.

SERP 295

SERP Features Google Top of Funnel 295

Valasys

MARCH 26, 2020

Your website traffic can go for a toss within the blink of an eye if you don’t know what standard negative SEO practices are and what to do to combat them. Track the links pointing to Your Website. Track real, good-quality links and add them to your link list.

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Hubspot

SEPTEMBER 26, 2019

Here are the tips you need to take your business to the next stage of growth. To get started, adopt a tool or two, like a CRM, collaborative project management software, or time-tracking tool. YouTube being free means their videos are accessible to those who might not want to pay for a Spotify subscription. Build a brand.

Tips 75

Tips Business Customer Satisfaction Work Management 75

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. If you want to make the case for workflow upgrades, you need this time tracking calendar template. Social media analytics spreadsheet Paid and organic social media strategies go hand in hand, but more strategies means more metrics to track.

Social Media 102

Social Media Template Work Management Marketing Management 102

Vidyard

MAY 6, 2016

This week we want to really quickly run through eight tips for testing your video before sharing it with the world. Test your Calls-to-Action or YouTube annotations to make sure they link to the right place. You’re never going to notice every detail, and a fresh set of eyes may catch something you didn’t.

Video Marketing 50

Video Marketing Tips Eye-Tracking Tagging 50

Sharpspring

JANUARY 15, 2020

With so many influencers and aspiring influencers out there, here’s some tips for how to choose the right influencers for your brand. When it comes to selecting influencers, it’s not as simple as just logging on to Instagram or YouTube and picking a content creator with a high follower count.

Work Management 52

Work Management Marketing Automation Services Brand Identity Branding 52

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.).

Brand Identity 88

Brand Identity Branding Advertising Agencies Paid Search Agency 88

Outgrow

APRIL 29, 2024

According to an article by 5-star visibility , one of the best social proof marketing tips for your brand is to respond to reviews. For example, you can take a look at Dollar Shave Club’s collaborations with smaller YouTube personalities for inspiration. But what good will it do if we can’t track our social proofing efforts?

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Strategic-IC

JULY 10, 2018

Here we give some tips to help you succeed despite these changes, and explain how to share compelling and engaging B2B Facebook posts. 14 Tips To Improve Facebook Engagement. Turn on ‘preferred audience tracking’. This tip is fairly self-explanatory; the Facebook algorithm will now demote posts that ‘tag’ or ‘comment’ bait; ie.

Facebook 48

Facebook Organization Tips Webinar Metrics 48

SocialPilot

FEBRUARY 11, 2024

Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category]. What’s working wonders on Instagram, TikTok, or YouTube? Need to mix things up a bit.

Sales Management 89

Sales Management ROI Planning Work Management 89

SmartBug Media

SEPTEMBER 8, 2021

Here are some tips from the panel: Create teaser videos that lead to the actual content you want to promote. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate. What do you really want people to do after watching your video?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. Along the way, I’ll share a few actionable tips you can use to boost conversions and get more value from your curated content. I will cover several important metrics you should track if you want your curation strategy to succeed.

Curation 82

Curation Click Rate Content Open Rate 82

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. Take a look at a few skills, hard and soft, we identified in a social media manager position at Beyond Meat : Pro tip: Use your work experience descriptions to prove these skills with accomplishments and metrics. The do’s of a social media resume.

Social Media 101

Social Media Template Media Cross-Selling 101

Marketing Insider Group

SEPTEMBER 10, 2019

Support from their in-house social media team then shifted to listening 24/7 for mentions of the company to handle customer concerns proactively, collecting data, identifying influencers, and tracking the company’s return on their investment. Dell estimates that its employee activation program has garnered over $14 million in revenue.

Case Study 144

Case Study Case Studies Activities Studies 144

The Marketing Blender

APRIL 17, 2024

The mind believes what the eyes see, so your brand identity should be striking. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. This is all about data.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52