Convince & Convert

DECEMBER 10, 2015

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Use the seven tips below to keep a firm eye on the competition. Track New Links.

Eye-Tracking 115

Eye-Tracking Marketing & Strategy Keywords Analysis 115

Marketing Insider Group

JANUARY 16, 2020

Track online conversations. Next, make sure you have the headlines and possible key points vetted for SEO. Most companies across verticals now choose a nice mix of videos and articles – with images to boot – in their blog posts to make their content more interactive and engaging. Or maybe, your audience is too large to survey.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Moz

MAY 13, 2019

It wasn't an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved.

Google 69

Google Verticals Click Rate Eye-Tracking 69

BenchmarkONE

MAY 13, 2021

Lately, it seems like every brand under the sun has clean, easy-on-the-eyes graphics to accompany their social media posts. Marketing automation helps teams streamline their campaigns, target their qualified leads , track engagement with their content, and create efficiencies.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SERP 74

SERP Optimization Content Keywords 74

Liveintent

AUGUST 9, 2022

With email addresses at your fingertips, you can improve identity and addressability, and track and target your customers in privacy-safe ways. We also help you track website visitors with our LiveConnect technology, so you can easily retarget them with display ads in a performance marketing campaign. Leverage omnichannel strategies.

Paid Content 62

Paid Content Branding Brand Identity Cost per Acquisition 62

DivvyHQ

APRIL 1, 2019

When we have nothing in front of us but a blindingly white document and a blinking vertical line, the uncertainty is liable to leave us paralyzed. Based on eye-tracking studies and other research, we know that users often follow an F-shaped pattern as they peruse a new webpage. For any creator, the blank page can be agonizing.

Template 58

Template Work Management Eye-Tracking Verticals 58

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Unlike surveys, though, it’s completely free. Conclusion.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Unlike surveys, though, it’s completely free. Conclusion.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Datafusion Solutions

AUGUST 13, 2020

The Sales Funnel is a wonderful way to track clients, from being a lead to a customer. Optimization of these numbers can be beneficial the next time a lead needs conversion in this vertical. Making the most out of SEO. Here is where SEO comes to the rescue. The Sales Funnel.

Sales Leads 52

Sales Leads Sales Qualified Leads Top of Funnel Lead Ranking 52

Content Marketing Institute

AUGUST 21, 2018

Stephan Spencer , co-author, The Art of SEO. We also keep an eye on persona engagement and version or create new content when we see a certain persona is particularly engaged or converting at a high rate. If those keywords align with strategic business goals, they’re a great place to invest some effort and track the results.

Analytics 101

Analytics Co-Registration Content Click Rate 101

Sprout Social

MAY 10, 2019

A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads. While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones. Backlinko shared findings from a study in which 1.3

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

SmartBug Media

SEPTEMBER 26, 2019

Generating reviews that you can put on your website is important; however, your primary focus should be on third-party channels which carry more weight in the eyes of the buyer. Type this into Google: “Best (your company vertical) for (your customers’ business category, interest, or geographical area)”. Track Growth.

Marketing Management 63

Marketing Management Service Paid Search Agency Ad Building 63

Single Grain

SEPTEMBER 19, 2022

Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking the bank. We’ll take a look at: What is SEO analysis?

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

Hinge Marketing

JUNE 25, 2015

By taking part in social media, your employees can keep an eye out both for mentions of your brand and for industry news and topics with which you should be engaged. The event was held by Social Media Today and sponsored by Everyone Social , a firm that provides software to manage and track the employee advocacy process.

Work Management 48

Work Management Marketing Management Barriers Social Media 48

Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Will SEO soon be dead? Gain hard evidence from SEO tools and performance graphs. Adapt your SEO strategy accordingly. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. And we actually have Facebook’s success to thank for this continued growth — as the platform inspired news aggregators and enhanced performing tracking. Organic: The Power of a Direct, Loyal Reader + SEO.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

NuSpark Consulting

OCTOBER 28, 2011

Thought leadership, SEO, lead generation? Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. While their SEO would improve, they were trying to reach too many different vertical markets with one medium.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Content Standard

OCTOBER 28, 2014

According to a recent report from digital marketing company Mediative , based on data from a eye-tracking study of 53 participants who were asked to complete 43 common search tasks, people have significantly changed the way they engage with SERPs over the last decade.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

ConvertKit

FEBRUARY 4, 2020

By utilizing keywords and other SEO tactics , you can increase traffic to your landing page in a few minutes on Pinterest. That way, you can track which pins are receiving the most clicks and traffic. Vertical Pinterest post. Pinterest landing page promotion. Image via Blogging Babe. It’s super simple!

Landing Pages 49

Landing Pages Promotion Marketing & Strategy Ideal Customer Profiles 49

Conductor

DECEMBER 10, 2019

He also spoke to us about his appreciation for the independent SEOs who share their hard-won knowledge with others, and the importance of being a little more human in our online interactions. I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” How did you get started in marketing?

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Marketing Insider Group

JULY 14, 2020

You need the proper tools to help you establish a presence, track results, and keep track of important metrics and customer accounts. This can lead to some costly mistakes as teams struggle to keep track of all the new strategies and approaches. Then move on to SEO focused content, like blog posts, videos, and external links.

Marketing & Strategy 307

Marketing & Strategy Marketing Strategy Ad Building Marketing Management 307

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

QuanticMind

OCTOBER 24, 2017

Google ran an independent study with 140+ advertisers across multiple verticals. Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. To answer the question, “How do I know people who are visiting my storefronts are influenced by online ads?”

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

APRIL 26, 2023

Whether you’re a newbie or a seasoned pro, you’ve probably made some of these common enterprise SEO mistakes. In this post, we’ll go over the top 10 enterprise SEO mistakes and show you how you can optimize your efforts to better achieve your business goals. But don’t be discouraged!

Enterprise Management 52

Enterprise Management SEO Lead Ranking Lead Scoring 52

KoMarketing Associates

AUGUST 20, 2019

My fellow digital marketers and I, work with B2B clients from all verticals and sizes. PR teams, SEO experts, and those responsible for lead generation may not be in communication regarding tactics or strategies. Having data that can be measured helps to track progress. We help them to achieve a wide range of marketing goals.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

Moz

MARCH 19, 2019

Posted by TheMozTeam If you’re a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? Look at your data from every possible angle.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies SEO 52

Martech

MAY 19, 2022

There’s one important thing to keep in mind here: It’s generally best to select your peers (sites directly in your vertical or niche). In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.). What type of content is delivering topical links?

Profiling 107

Profiling Peer-to-peer Viral Marketing Outreach 107

Single Grain

JANUARY 18, 2024

This helps catch the viewer’s eye quickly. ❌ Avoid neglecting search engine optimization (SEO) in your headlines and descriptions. Show a Striking Visual or Graphic: Use an eye-catching visual or graphic that stands out. Start with something eye-catching or intriguing. ❌ Avoid creating Shorts in horizontal formats.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

accelerate agency

FEBRUARY 27, 2023

Best practices for SaaS website designs that convert 10 Best SaaS websites Kajabi Petal Ghost Toggl Track Ramp Dropbox HubSpot Slack Mailchimp Spotify Be inspired by the best SaaS website examples FAQs about SaaS websites What is a SaaS website? You do still have to create content, work on the SEO, and more. However, that’s all it is.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

accelerate agency

FEBRUARY 27, 2023

Best practices for SaaS website designs that convert 10 Best SaaS websites Kajabi Petal Ghost Toggl Track Ramp Dropbox HubSpot Slack Mailchimp Spotify Be inspired by the best SaaS website examples FAQs about SaaS websites What is a SaaS website? You do still have to create content, work on the SEO, and more. However, that’s all it is.

Work Management 52

Work Management Enterprise Management Paid Content Marketing Management 52

Unbounce

JUNE 29, 2021

An eye-tracking study in 2006 showed that users often read web pages in an F-shaped pattern : two horizontal swipes followed by one vertical swipe down the page. Rather than going with a vertical layout, Stripe leverages the predictable F-pattern to optimize their page according to how our brains naturally scan for information.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. ” According to the latest eye tracking study, searchers are viewing more search result listings during a single session and spending less time viewing each one.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

Convert

MARCH 21, 2023

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Moz

JANUARY 27, 2020

While the January 2020 update wasn't on par with "Medic," it tracks closely to the previous three updates. Which verticals were hit hardest? MozCast is split into 20 verticals, matching Google AdWords categories. So, if you've been hit in one of the core updates since "Medic," keep your eyes open.

Google 79

Google SERP Verticals Adwords 79

Moz

MARCH 21, 2021

Even highly skilled organic SEOs at your agency may not understand that these are two different entities which can feature substantially different local business rankings. So, to my eyes, there is no discernible pattern from this limited data set. In this example, the results are, in fact, startlingly different.

Google 69

Google Lead Ranking Lead Scoring Case Studies 69

Single Grain

DECEMBER 6, 2023

Video carousels, for instance, display a vertical or horizontal carousel of videos at the top of the main Google search results page: These videos are selected based on their relevance to the search query and other criteria determined by Google’s algorithm. SEO Adaptation: The update requires a shift in SEO strategies.

Lead Ranking 52

Lead Ranking Lead Scoring Google Video Marketing 52