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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. App Notifications. Email Blasts / Newsletters.

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Neuroscience: video makes people happier than text

Martech

Equipment included: An electroencephalogram (EEG) cap to record brain waves; An electrocardiogram (ECG) to record heart rate; Galvanic skin response (GSR) equipment measure skin conductivity; and Eye tracking tools for recording the gaze and where the eyes fixate. Eye-tracking data from B2B DecisionLabs study.

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31 free social media templates that will elevate your workflows

Sprout Social

It provides actionable guidance on setting goals, managing timelines and reporting on the performance of your efforts, so you can better understand the promotional tactics that work with your audience. If you want to make the case for workflow upgrades, you need this time tracking calendar template. Download the template 12.

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Sales Promotion Campaigns – A Definitive Guide (With Examples)

LeadSquared

Therefore, developing a sales promotion campaign needs a lot of thought. In sales promotion campaigns , brands use certain initiatives such as seasonal discounts, limited period offer, launching a limited edition , and so on, to stimulate sales. Select the method for promotions. Hence, campaigns need careful planning.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features? Create new tracking, every time you have a new ad.

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6 Email marketing templates that drive results

Sprout Social

Increasing attendance rate for promoted events. Send seasonal promotions for products/services or events. Then track the open and click-through rates to see which emails generate ROI. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results.

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Study Reveals Video Emails Offer Relief as Inbox Fatigue Continues to Rise

Vidyard

While viewing text and video samples on a computer, participants wore an EEG (electroencephalogram) cap, as well as ECG (electrocardiogram) and GSR (Galvanic Skin Response) devices. The computer also tracked eye movement. Simon used various neuroscience and biometric tools to measure responses.

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