Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. That reward could be a cool badge or trophy, points, or a special feature. Users can track their runs, set goals, and participate in challenges with runners worldwide.

Examples 99

Examples Planning Paid Search Agency Interactive Marketing 99

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. Full disclaimer: I know this is a relatively small sample size. SaaS landing pages have changed a lot over the last 10 years.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Parse.ly

SEPTEMBER 26, 2022

As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. When you need data to be packaged differently.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Outgrow

OCTOBER 7, 2021

Instagram has consistently brought new features that aid creators, business owners, and entrepreneurs to maximize their sources of revenue online. . Since then Instagram has brought multiple features like Reels, IGTV, and more to help businesses to sell online. . Just figure out the scope of work and send them samples!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Vision6

FEBRUARY 26, 2023

This allows them to make informed decisions based on data rather than guesswork. Personalisation: Personalise subject lines with the recipient’s name, location, or other relevant information. This is the most eye-catching part of the email and can significantly affect its performance. Test several send cadences.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

SmartBug Media

MAY 4, 2020

The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. If your sample size of two includes just your mom and your ex, for example, there’s a good chance your audience demographics impacted conversion rate more than the fonts you were testing. A/B Tests for Email Sends.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Optinmonster

JANUARY 24, 2022

From building eye-catching emails, automating multiple tasks, and building workflows, ESPs save you time and money. While it has plenty of other marketing features, we’ll be focusing exclusively on Drip’s email design and service tools. Drip Review: What Makes It Perfect for Small Business. Ease of Use. Flexibility.

Small Business Marketing 75

Small Business Marketing Business eCommerce Template 75

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. You can also set up tracking pixels or code to see how a user behaves across your website or with your online ads.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Optinmonster

NOVEMBER 9, 2021

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Or perhaps you got featured somewhere recently, and you want to get the most out of that traffic by personalizing your exit messages for that particular audience. When popups first appeared, many felt they were annoying.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Moz

APRIL 21, 2020

An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a featured snippet, you no longer appear elsewhere in the search results). Eye tracking Facial expression analysis Galvanic skin response (GSR).

SERP 66

SERP Google Purchase Intent PPC 66

Buffer

MARCH 29, 2023

That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time. Overloading your portfolio with too many samples makes it difficult to navigate.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Parse.ly

APRIL 6, 2020

As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. When you need data to be packaged differently.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

DealSignal

FEBRUARY 23, 2023

By providing valuable information, whitepapers can help establish your company as a thought leader in your industry, while also generating leads by requiring the reader to provide their contact information to access the content. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Unbounce

NOVEMBER 22, 2018

For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. By listing all the key features above the fold like this— readers can quickly get a sense of whether AEC will meet their core requirements.

Landing Pages 111

Landing Pages Examples Budget Programs Click Rate 111

Hubspot

JANUARY 23, 2018

Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means as you’re doing your day-to-day in the CRM, you won't have to open a new tab (or three) to track down the lead or account in Sales Navigator. Fortunately, the “save search” feature lets you automate this step.

Linkedin 101

Linkedin Enterprise Management Work Management Ideal Customer Profiles 101

Hubspot

MARCH 7, 2018

Instead, they rely heavily on their field representatives to be their eyes and ears. KPIs , or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. Once you have data on your KPIs, analyze the information to understand why you got those results.

Work Management 101

Work Management Lead Scoring Lead Ranking Cross-Selling 101

Moz

FEBRUARY 13, 2019

Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. You might already know which features you want to target, the ones you want to keep an eye on, or questions you want to answer.

Intent 54

Intent SERP Stats Tagging 54

Buffer

OCTOBER 14, 2019

We’ll touch on Facebook’s most recent product changes and strategic plans, how Pinterest continues making splashes with its business and shopping features, and the latest data on social media trends and usage. Many social media dashboards now report on these more informative attention metrics, like. You’re right.

Facebook 65

Facebook Social Media Eye-Tracking Twitter 65

Convert

APRIL 12, 2021

Make sure the information you have on your test is both accurate and valid so you can be confident in the results. You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. Step #1: Check That Your Data Is Accurate, Valid + Significant.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Content Standard

MARCH 5, 2018

Our email platforms include A/B testing features, our social media management software provides comparative analytics, but often this is where the creativity stops. What catches my audience’s eye? Optimization as a Way of Life. Image attribution: James McKinven. Testing Attraction. What sparks interest and curiosity?

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Litmus

MARCH 5, 2020

How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers? From the scant information released so far, it seems like the driving force behind Hey.com is privacy. Episode Transcript. Ok, here goes nothing….

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. If you upgrade to the pro version of RafflePress , you unlock even more powerful features, like: Build a distraction-free giveaway landing page. Automate contest start and end times.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Content Marketing Institute

FEBRUARY 2, 2018

Quality content is “powerful enough to stop people in their tracks, make them think, and debate with themselves or others. News or new features offered in the industry. We track and measure each post’s performance. To track these, we use a combination of Google Analytics and Looker (with the help of our data team).

Process 111

Process Lead Ranking Content Marketing Planning 111

KoMarketing Associates

DECEMBER 2, 2013

While it is debatable how much social media share volume impacts SEO performance, a higher visible number of LinkedIn shares may catch the reader’s eye. Mike Allton wrote a great article on Social Media Today that provides more in-depth information on why to leverage LinkedIn skills and endorsements for your profile.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Moz

SEPTEMBER 27, 2020

Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Example: you hope to rank for heavily competitive informational keywords with a 200-words blog post. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

ClearVoice

NOVEMBER 12, 2018

Those that pay more — from $500 for a 1500-word researched piece, on up to $2,000 for a coveted print feature — are highly competitive and often require many rounds of development before writing, and then endless rounds of copy changes after. Echoing the previous question — all communications should be informed by the overarching brand voice.

Work Management 53

Work Management Marketing Management Paid Search Agency Advertising Agencies 53

Convert

APRIL 6, 2022

Checking for Sample Ratio Mismatch (SRM) is a simple way to catch potential problems early. Read on to learn more about Sample Ratio Mismatch, how to spot it, how it affects your tests, and which A/B testing platforms come with built-in SRM checks (so you don’t have to keep a spreadsheet on the side). Does Your A/B Test Have an SRM?

Sample 52

Sample Terms and Conditions Validation Allocation 52

seo.co

MAY 10, 2021

For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen. Always ask to see samples from the writing team. Each piece of content will be tracked and measured. The article’s topic. This brings up the next point.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Sprout Social

OCTOBER 14, 2021

Business intelligence represents the data and systems implemented by companies to analyze information. Some of the key data points analyzed by such tools include: Financial information (revenue, quarterly sales, best-selling products). Make informed decisions and accurate projections. Which campaigns are lagging behind?

Enterprise Management 105

Enterprise Management Tools Work Management Marketing Management 105

Altitude Marketing

OCTOBER 17, 2018

” “Our product has a useful, patented feature that none of the competition offers.” To get the information you need to build them, you’ll want to start by talking to your team – outside sales reps are a great source of buyer persona data. ” “Our product lasts twice as long as the competition.”

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Mailmunch

APRIL 6, 2021

The built-in marketing tools suite possesses several key features your store will benefit from. Tracking Cart abandonment and using the recovery option will help you increase sales by a significant margin. You can select the order which you are trying to recover depending on the type of information or insight you need.

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

Vidyard

NOVEMBER 13, 2019

Get inspired by these examples of The DemandGen Father videos rendered for a sample recipient named John Smith. Axonify has reimagined customer marketing with personalized holiday videos , personalized event invitations , a “Meet the Features” series inspired by The Bachelor, and more. return on their video investment.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

Convert

SEPTEMBER 16, 2022

You will understand why they (the optimizers featured here) think the way they do about certain ideas and concepts. In short, these experts have gone above and beyond with their content, not just disseminating information but helping people think like an optimizer. Great stuff to have in your feeds! Will’s Most Compelling Content.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. LinkedIn analytics tools help you keep track of those metrics and understand the effectiveness of your strategy. This is where social media analytics for LinkedIn comes in.

Linkedin 103

Linkedin Analytics Budget Programs Top of Funnel 103

Hubspot

JULY 21, 2015

You’ll need to add and verify both sites in GWT to take advantage of Google’s Change of Address feature (more on this later). If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). Make sure to do it in the same Google account. html [link].

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Hubspot

NOVEMBER 22, 2015

With this tool, you can track multiple domains under one account and uncover insights about your site's performance using four different intelligence tools: Heat map: Uncover where people are clicking on your site to determine what elements are converting and which aren't. or "what features stuck out most to you?". 1) CrazyEgg.

Enterprise Management 28

Enterprise Management Marketing Websites Work Management Tools 28