Personalization Experience - B2B Marketing Zone

REPUTATION TO REVENUE APRIL 4, 2011 B2B marketing as media: Six ways to think like an editor Your product management and customer support people have great wisdom and experience in how things actually work. Personally, I get tired of all the year-end predictions real fast, and I think most of the instant analysis of what some new thing means are a waste of time (e.g., We have to focus on providing "readers" and "viewers" (i.e., What's New (otherwise known as… News!). MORE >>	REPUTATION TO REVENUE APRIL 17, 2009 Learning from Gen Y Personal Utility Drives Adoption. Personal Utility: What's in it for me? You've got to pay attention to my personal-professional agenda as well as my company's. Brands: Personal and peer experience is what matters; I could care less about your carefully crafted messages and materials. MediaPost , one of my favorite sources. launched a new blog recently, Engage: Gen Y , and the first few posts are already capturing my attention. Today's post suggested five simple rules for "snagging consumer 2.0" The rules are these: Authenticity Trumps Celebrity. MORE >>	RECENT POSTS APRIL 4, 2011 \| REPUTATION TO REVENUE B2B marketing as media: Six ways to think like an editor JUNE 16, 2009 \| REPUTATION TO REVENUE The joy of tweets: Twittering Rocks on Bloomsday MAY 4, 2009 \| REPUTATION TO REVENUE Put everyone in marketing? Yes, and with a social spin APRIL 17, 2009 \| REPUTATION TO REVENUE Learning from Gen Y
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REPUTATION TO REVENUE MAY 4, 2009 Put everyone in marketing? Yes, and with a social spin Perhaps a personal note or a phone call to provide news or ask questions." Fortunately, our growing experience with new social tools and programs is making it a bit easier just when we need it most. Harvard management guru Rosabeth Moss Kanter last week suggested: "In a Recession, Put Everyone in Marketing." When times are tough, everyone needs to contribute to growth. Great. MORE >>	REPUTATION TO REVENUE JUNE 16, 2009 The joy of tweets: Twittering Rocks on Bloomsday That date in 1904 is when the entirety of "Ulysses" takes place, chronicling the experiences of a man named Leopold Bloom. They have registered 54 of the novel's key characters as Twitter users, and Bogost built a software program that tweets their first-person utterances at the correct moments in the chapter. Quite natural." James Joyce Textorized image by maxf. MORE >>
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