B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. coming this February 26-28, 2024). It’s akin to reserving seats for a Thanksgiving feast without knowing who will be at the table. There will be between four and eight 2.5-hour

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

MARCH 6, 2019

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In the business world, a referral is the act of a customer recommending a product or service to a peer. How do you convince someone to buy a product?

Peer-to-peer 130

Peer-to-peer Work Management Churn Rate Word of Mouth 130

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

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Paid Content Advertising Agencies Planning Word of Mouth 127

Martech

JULY 26, 2022

Speak to your marketing peers at industry events to find out who is using which tool and why. The MarTech website is a great resource for advice and information on vendors. The most effective RFPs only request relevant information and provide ample information about your brand and its needs. Processing.Please wait.

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Enterprise Management Marketing Management Vendors RFP 97

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales? Franchisees.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

MARCH 18, 2020

When it comes to employee advocacy, we tend to start with its benefits in aligning employees to communicate with people outside your company, however, it also strengthens the connections between peers and coworkers inside your company. Start with Your Employee Activation Goals.

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Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Content4Demand

OCTOBER 8, 2021

The beloved B2B Marketing Exchange will leap back out of the virtual realm and welcome marketers back to Scottsdale. Revel in the luxury of the Phoenician resort and network with your B2B marketing peers from February 28 to March 2. 86% of B2B buyers rely on peer reviews when making a purchasing decision. B2BMX Is Back!

Peer-to-peer 52

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Strategic-IC

APRIL 6, 2022

6sense defines the Dark Funnel as: “It’s a ghostly data-realm packed with buyer intent information that revenue teams historically haven’t been able to access.”. There is a much richer information ecosystem. What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

MARCH 22, 2023

Industry Peers While most business networking efforts are channeled toward finding potential clients, don’t forget to reach out to your peers as well. Consulting, as a career, usually involves working with people to bring their ideas to life and guide them in the right direction. It also applies to freelance consultants.

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Consulting Tips Peer-to-peer Advertising Agencies 61

Kaon

MAY 8, 2017

While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. For more information, visit [link]. We learned why these stories are so effective and how to construct them in a way that creates valuable marketing messages. May 23, Houston TX. About DxMA.

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Interactive Marketing Peer-to-peer Trade Show Storytelling 100

xiQ

MAY 22, 2020

Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices. Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content.

Peer-to-peer 62

Peer-to-peer Marketing Websites Business Curation 62

xiQ

MAY 22, 2020

Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices. Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content.

Peer-to-peer 62

Peer-to-peer Marketing Websites Business Curation 62

seo.co

OCTOBER 6, 2021

This is where your multifaceted approach will come in handy; you can ask for direct purchases, information for lead generation, and email subscriptions all separately so you’re not asking the same thing over and over. I’ll be covering a number of different sections here, each with examples of their effective use. Coloration.

Conversion Rate 98

Conversion Rate Conversion Ad Exchange Peer-to-peer 98

ClickZ

JANUARY 6, 2022

We discuss how to gain company buy-in, what data can do to better inform decisions, what some of the biggest challenges are and why investing in people is so critical. Sabrina: In its essence, centers of excellence are all about people – from recruiting and connecting to upskilling and empowering.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Sprout Social

FEBRUARY 11, 2021

Our #SproutPartner MVP actively supports their agency peers and community by facilitating important conversations, providing insights and sharing resources as well as their expertise. Talissa has been a constant presence in the Agency Exchange , weighing in to provide advice, soliciting feedback and offering much-needed levity.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Navigate the Channel

NOVEMBER 28, 2023

Unlike a stagnant website that rarely changes, a blog allows you to update your platform with new information, insights, and updates regularly. When visitors find valuable, informative, or entertaining blog posts on your website, they are more likely to stay longer, explore more pages, and interact with your content.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Televerde

AUGUST 23, 2021

Otherwise, companies couldn’t collect information and would rely on prospects to make the first outreach. Otherwise, companies couldn’t collect information and would rely on prospects to make the first outreach. Did you know that 92% of people trust brand recommendations from peers? Quick Takeaways. OptinMonster.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Content4Demand

OCTOBER 13, 2020

PowerPoint critics say the simplified linear nature of the application kills conversation and creativity and is not so good at helping people remember information. PowerPoint critics say the simplified linear nature of the application kills conversation and creativity and is not so good at helping people remember information.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. It’s common among B2C market leaders and it’s now entering the B2B world. Why you need to use b2b content personalization to micro-personalize your website. Doing it at scale is the challenge. “80%

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

SpotMe Blog

AUGUST 16, 2023

Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them. Because investigators, study coordinators, and site teams are tired of spending hours passively listening to uninteresting information that’s not tailored to them.

Peer-to-peer 52

Peer-to-peer Case Studies Training Work Management 52

Content4Demand

JUNE 15, 2021

With angst over stay-at-home shifts quickly turning into fears of collapsing commerce, she and her peers at SAP Concur Solutions knew that the unprecedented times called for an entirely new type of response. SAP Concur has been a Content4Demand client since 2016. In This Environment? Image courtesy of SAP Concur. Image courtesy of SAP Concur.

Peer-to-peer 59

Peer-to-peer Planning Work Management Digital Transformation 59

Conversica

JUNE 5, 2020

Like many of my CEO peers, I sent my staff an email acknowledging the events unfolding, and reinforcing our commitment to company-wide diversity and inclusion. Exchanges like these eventually developed. I can’t stop hearing the words, “I can’t breathe.” How many brutal, unjust, horrific tragedies have occurred that we’re not aware of?

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Peer-to-peer Marketing Management Business Training 90

Martech Advisor

FEBRUARY 25, 2020

Identity strategy for hyper-personalization begins customer engagement and the information they provide in exchange for services. Customer interaction points need to be designed to allow consumers to easily provide personally identifiable information (PII) and consent in exchange for services.

Personalization 85

Personalization Marketing & Strategy Peer-to-peer Transparency 85

Biznology

JANUARY 24, 2020

” “The Power of Boundaries : Sharing personal information brings people together and helps them like one another more. I am particularly fond of the Wall Street Journal Op-Ed that provides “advice” for NASA’s star intern. As always, happy reading and listening! Remember: great is just good, but repeatable.”

Consulting 129

Consulting Peer-to-peer Curation Press 129

Conductor

OCTOBER 13, 2022

Only 58% of women reported feeling comfortable or somewhat comfortable asking for a raise , compared to 74% of men, according to a 2020 Indeed study. At Conductor, we believe we need to be part of the solution to this gender disparity. At Conductor, we believe we need to be part of the solution to this gender disparity. Self-promotion gap.

Marketing Management 109

Marketing Management Paid Search Agency Thought Leadership Peer-to-peer 109

Sprout Social

OCTOBER 9, 2023

There were some real themes that came out of that exchange. When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Thinkers360

APRIL 7, 2024

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Marketing Insider Group

JANUARY 11, 2021

With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. B2B Marketing Exchange. But there are some positives of going virtual. There may be more than you think.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Content4Demand

FEBRUARY 24, 2021

Online communities can help facilitate the conversations we’re missing among colleagues and peers, providing a forum for ideas, support and feedback. What you want is a fluid exchange of ideas and the ability to genuinely help people answer questions and surmount obstacles. What Is Community-Based Marketing?

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Golden Spiral

APRIL 18, 2019

Healthcare research firms gather valuable data and insights that can inform your product functionality and end user priorities. The American Health Information Management Association (AHIMA) provides knowledge, resources, and tools to advance health information professional practice and standards for the delivery of quality healthcare.

Work Management 102

Work Management Marketing Management Research Organization 102

Pam Didner

JANUARY 1, 2021

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events. 2020: Looking Back & What Lies Ahead.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Influitive

NOVEMBER 5, 2015

According to an Advisor Impact study , 83% of satisfied customers say they would be more than willing to refer your company to friends, colleagues and industry peers. Then, they’ll be head over heels for your brand—and ready to share that love with their peers. But asking for referrals can be awkward. But only 29% do on average.

Practices 100

Practices Peer-to-peer Best Practices Multi-Channel 100

Customer Experience Matrix

DECEMBER 19, 2011

Advocates can accumulate points and exchange them for rewards. He describes Influitive in a larger context of “social nurturing” by peers of a company’s prospects and “convergence of demand generation with customer marketing” since customers now provide the bulk of public information about a company.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Outgrow

APRIL 3, 2022

Are you wondering how to make your employee interactions more meaningful? We’ve got you covered! Keep reading to know all about interesting employee engagement ideas that you can deploy at your workplace. What Is Employee Engagement? People often confuse employee satisfaction with employee engagement. Benefits of Engaging Your Employees.

Peer-to-peer 52

Peer-to-peer Outgrow Work Management Merchandising 52

Content4Demand

FEBRUARY 1, 2019

Allow buyers to benchmark against their peers. This allows them to easily benchmark against their peers and determine if and how they should change their current processes or strategies. The not-so-surprising answer is quizzes and assessments! Quizzes and assessments are still relatively new to the B2B marketing mix.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Biznology

FEBRUARY 17, 2014

Email and telephones are great peer-to-peer tools, excellent for targeted messaging with people you already know. That’s convenient for private or sensitive conversations, but insufficient for content that would benefit more than those already participating in the exchange of information.

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